Roundtables

The way consumers discover, research and evaluate brands is being fundamentally reshaped by AI. Increasingly, customers are turning to AI platforms for recommendations, comparisons and answers, creating new questions for marketers about how brands influence decisions when traditional search results are no longer the only gateway to discovery.

This Strategy-Led Roundtable brings together senior marketing leaders to explore how AI is changing the customer discovery journey and what this means for brand, search and content strategy. Leaders will discuss how organisations can understand where and how their brands appear within AI-driven experiences, build authority across the wider digital ecosystem and adapt marketing investment as discovery behaviours continue to evolve.

Join an open, peer-led discussion to explore what an AI-first discovery landscape means for the future of marketing strategy.

Why Attend? Connect with fellow marketing leaders to explore how AI is reshaping consumer discovery and what this means for brand influence, content strategy and future marketing investment.

Key Discussion Areas

• Changing consumer discovery and decision-making
• Building brand authority in an AI-first world
• The evolving relationship between search, content and brand
• Preparing marketing strategy for the future of discovery

Search behaviour is changing rapidly. Traditional search engines now sit alongside AI-powered discovery, social platforms and increasingly fragmented customer journeys, challenging marketers to rethink what it means for a brand to be visible and discoverable.

This Strategy-Led Roundtable brings together senior marketing leaders to explore how organisations are evolving their search strategies, balancing established SEO fundamentals with emerging discovery behaviours and connecting search visibility to wider marketing and business objectives.

Join an open, peer-led discussion to share experiences, challenge traditional approaches to search and explore where organisations should focus their investment as the way customers discover brands continues to evolve.

Why Attend? Connect with fellow marketing leaders to explore how search strategy is evolving and where brands should focus to remain visible, relevant and competitive.

Key Discussion Areas

• The changing search and discovery landscape
• Content quality, authority and discoverability
• Connecting search performance to business outcomes
• Future search priorities and investment

AI is creating new opportunities for brands to understand customer behaviour, test experiences and deliver increasingly relevant interactions at scale. But moving from isolated experiments to meaningful business impact requires more than simply adding AI to the technology stack.

This Innovation & Implementation Roundtable explores how organisations are combining AI, experimentation and customer insight to create more adaptive digital experiences. Marketing leaders will discuss how to accelerate testing, identify personalisation opportunities and turn customer behaviour into experiences that continuously improve.

Join peers to exchange practical approaches to moving beyond AI experimentation and building a culture of testing, learning and optimisation that delivers measurable customer and business outcomes.

Why Attend? Discover how organisations are using AI, experimentation and customer insight to scale personalisation and turn continuous optimisation into measurable business impact.

Key Discussion Areas

• AI-powered experimentation and optimisation
• Turning behavioural data into personalised experiences
• Scaling testing and learning across the customer journey
• Measuring customer and commercial impact

Social media has evolved far beyond a channel for reach and engagement. Today, it plays an increasingly important role across brand building, customer relationships, community, cultural relevance and commercial growth. Yet as platforms fragment and audience behaviours continue to shift, marketing leaders face growing pressure to demonstrate where social creates genuine business value.

This Strategy-Led Roundtable brings together senior marketing leaders to explore how organisations are redefining the role of social within the wider marketing strategy, setting meaningful objectives and connecting social activity to measurable business outcomes.

Join an open, peer-led discussion to share experiences, challenge traditional measures of success and explore where social should sit within the marketing strategy of the future.

Why Attend? Connect with fellow marketing leaders to explore how social strategies are evolving and how organisations can turn audience engagement into meaningful business impact.

Key Discussion Areas

• Social’s role within the wider marketing strategy
• Measuring impact beyond engagement
• Building communities and customer relationships
• Future platforms, behaviours and investment priorities

Every customer interaction creates valuable signals, but capturing, connecting and acting on them at scale remains a significant challenge. Advances in AI and analytics are enabling organisations to understand customer behaviour, conversations and feedback in real time and translate those insights into faster, more relevant action.

This Innovation & Implementation Roundtable explores how marketing teams are using AI, conversation intelligence and real-time analytics to uncover customer needs, identify opportunities and improve experiences across channels. Leaders will discuss the technology, data and operational foundations needed to move from simply collecting customer information to acting intelligently on what customers are telling them.

Join peers to exchange practical approaches to transforming customer signals into meaningful action and measurable business outcomes.

Why Attend? Discover how organisations are using AI and real-time customer intelligence to move from insight to action and deliver better customer and business outcomes.

Key Discussion Areas

• Conversation intelligence and customer signals
• Real-time analytics and AI-powered insights
• Turning customer feedback into action
• Connecting intelligence to measurable outcomes

Strong brand strategies can quickly become fragmented when they move from the boardroom into campaigns, channels, markets and teams. As the volume and speed of communication increases, maintaining a clear narrative while responding to different audiences and platforms has become an increasingly complex leadership challenge.

This Strategy-Led Roundtable brings together senior marketing and communications leaders to explore how organisations can connect brand strategy with everyday communication, align teams around shared narratives and create greater consistency across channels without limiting creativity or agility.

Join an open, peer-led discussion to share experiences, challenge siloed approaches and explore how organisations can turn strategic intent into communication that is connected, consistent and commercially meaningful.

Why Attend? Connect with fellow marketing leaders to explore how stronger alignment between strategy, teams and channels can create more consistent and effective brand communication.

Key Discussion Areas

• Connecting brand and communication strategy
• Building consistent narratives across channels
• Aligning marketing, communications and creative teams

Measuring communication impact against strategic goals

Customer expectations for relevant, responsive digital experiences continue to rise, while marketing teams face growing pressure to deliver more with fewer resources. AI is creating new opportunities to personalise, test and optimise experiences at a speed and scale that traditional approaches could not achieve.

This Innovation & Implementation Roundtable explores how organisations are combining AI, customer data and experimentation to create more personalised digital experiences across the customer journey. Marketing leaders will discuss practical approaches to identifying opportunities, accelerating testing and optimisation, and using AI to deliver relevant experiences while maintaining control, consistency and measurable impact.

Join peers to exchange practical experiences of moving personalisation beyond individual campaigns and building the technology, workflows and capabilities required to deliver it at scale.

Why Attend? Discover how organisations are using AI, experimentation and customer data to scale personalisation, accelerate optimisation and improve digital experience performance.

Key Discussion Areas

• AI-powered personalisation at scale
• Experimentation and rapid optimisation
• Connecting customer data to digital experiences
• Measuring personalisation and business impact

AI-powered search is fundamentally changing how customers discover, research and evaluate brands. Visibility is no longer defined solely by traditional rankings, with AI assistants and answer engines increasingly determining which brands, content and sources appear within the customer discovery journey.

This Innovation & Implementation Roundtable explores how marketing teams are adapting SEO and content practices for AI-powered discovery, measuring brand visibility across emerging search environments and understanding the signals that influence which content AI platforms surface, cite and recommend.

Join peers to discuss practical approaches to navigating the shift from traditional SEO to AI search and building the capabilities needed to remain discoverable as search continues to evolve.

Why Attend? Explore how organisations are adapting search, content and measurement strategies to increase brand visibility across AI-powered discovery.

Key Discussion Areas

• AI search, GEO and emerging discovery behaviours
• Content optimisation for AI visibility
• Citations, mentions and brand authority
• Measuring performance beyond traditional rankings

Agentic AI represents a significant shift in how marketing teams could operate. Rather than simply assisting with individual tasks or automating predefined workflows, AI agents are beginning to reason, make decisions and execute work across increasingly complex marketing environments.

This Strategy-Led Roundtable brings together senior marketing leaders to explore what the move towards agentic marketing means for teams, technology and the role of the marketer. From identifying where agents can create genuine value to establishing the right level of human oversight, leaders will discuss how organisations can approach this next stage of AI with clear strategic intent.

Join an open, peer-led discussion to explore where agentic AI could transform marketing operations and what organisations need to put in place to adopt it responsibly and effectively.

Why Attend? Connect with fellow marketing leaders to explore how agentic AI is changing marketing operations, decision-making and the relationship between human teams and technology.

Key Discussion Areas

• Moving from automation to autonomous AI agents
• Human-AI collaboration and changing team structures
• Governance, control and responsible adoption
• Measuring the business value of agentic marketing

Winning attention has never been more difficult. Audiences are navigating an increasingly fragmented mix of social platforms, creators, communities and content, while AI is accelerating the volume of communication competing for their attention.

This Strategy-Led Roundtable brings together senior marketing leaders to explore how brands can build relevance and meaningful relationships in a crowded digital environment. From distinctive brand storytelling and social engagement to community building and cultural relevance, leaders will discuss what creates genuine connection and long-term brand value.

Join an open, peer-led discussion to share experiences and explore how brands can move beyond simply reaching audiences to earning their attention, trust and participation.

Why Attend? Connect with fellow marketing leaders to explore how brand, social and community strategies can work together to build stronger audience relationships and long-term brand value.

Key Discussion Areas

• Earning attention in a fragmented digital landscape
• Building trust through distinctive brand storytelling
• Social, creators and community as brand-building channels
• Turning audience engagement into long-term brand value

Brands are producing more creative content, across more channels, formats and markets than ever before. AI is accelerating that output further, creating new opportunities for scale but also increasing the challenge of maintaining creative quality, brand consistency and effectiveness.

This Innovation & Implementation Roundtable explores how organisations are using data, AI and technology to understand what makes creative effective and apply those learnings at scale. Marketing leaders will discuss how to establish meaningful creative standards, improve consistency across markets and channels and connect creative decisions to measurable marketing outcomes.

Join peers to exchange practical approaches to building creative operations that enable teams to move faster while protecting the distinctive brand elements that drive recognition and impact.

Why Attend? Discover how organisations are using data and technology to improve creative quality, maintain brand consistency and demonstrate the business impact of creative decisions.

Key Discussion Areas

• Measuring creative quality and effectiveness
• Using AI and creative data to improve decision-making
• Maintaining brand consistency at scale
• Connecting creative decisions to media and business performance

Customer data has never been more abundant, but turning that information into meaningful business decisions remains a challenge. As AI, predictive analytics and real-time data reshape customer understanding, marketing leaders must determine which insights matter, how they should influence strategy and where intelligence can create genuine competitive advantage.

This Strategy-Led Roundtable brings together senior marketing leaders to explore how organisations are evolving their approach to customer intelligence, connecting data across the business and translating insight into stronger marketing, customer and commercial decisions.

Join an open, peer-led discussion to share experiences, challenge traditional approaches to customer insight and explore how data and intelligence can become a more influential part of business strategy.

Why Attend? Connect with fellow marketing leaders to explore how customer intelligence can drive smarter decisions, stronger customer experiences and measurable business growth.

Key Discussion Areas

• Building a connected customer intelligence strategy
• Turning data and insight into business action
• Predictive analytics and AI-powered decision-making
• Data quality, governance and trust

AI is rapidly changing how social teams create content, understand audiences and optimise performance. From faster content production and automated workflows to social intelligence and real-time optimisation, the opportunity to operate at greater speed and scale continues to grow. But technology alone doesn’t guarantee better social marketing.

This Innovation & Implementation Roundtable explores how organisations are embedding AI and technology into social operations while maintaining creativity, authenticity and human connection. Marketing leaders will discuss where automation is delivering real value, how social data is informing decisions and the practical challenges of integrating new tools into existing teams and workflows.

Join peers to exchange practical approaches to building smarter, more efficient social operations without losing what makes social inherently human.

Why Attend? Discover how marketing teams are using AI, automation and social intelligence to improve content operations, audience understanding and performance.

Key Discussion Areas

• AI-powered social content and workflows
• Social listening and audience intelligence
• Performance measurement and optimisation
• Balancing automation with creativity and authenticity

Customers don’t think in channels, campaigns or internal teams. They experience a brand as one connected relationship, yet many organisations still design customer experiences around individual touchpoints, technologies and departmental objectives.

This Strategy-Led Roundtable brings together senior marketing leaders to explore how organisations can move beyond traditional journey mapping and build customer experiences around long-term relationships. From connecting commerce, communications and service to balancing convenience with human connection, leaders will discuss what genuinely customer-centric omnichannel strategy looks like today.

Join an open, peer-led discussion to challenge channel-first thinking and explore how connected experiences can strengthen engagement, loyalty and long-term customer value.

Why Attend? Connect with fellow marketing leaders to explore how omnichannel strategy can evolve from managing individual touchpoints to building stronger, longer-lasting customer relationships.

Key Discussion Areas

• Moving beyond channel-first customer journeys
• Connecting marketing, commerce and customer experience
• Balancing automation with human connection
• Building loyalty and long-term customer value

Customers move across channels continuously, making traditional rules-based targeting and predefined journeys increasingly difficult to maintain. Predictive AI is creating new opportunities for marketers to understand intent in real time, anticipate behaviour and dynamically determine when, where and how to engage.

This Innovation & Implementation Roundtable explores how organisations are using AI, real-time signals and predictive intelligence to make marketing more responsive. Leaders will discuss how technology can identify high-value audiences, optimise engagement across channels and continuously adapt decisions based on changing customer behaviour.

Join peers to exchange practical approaches to moving beyond static segmentation and rule-based automation towards marketing that responds intelligently to customers in the moments that matter.

Why Attend? Discover how organisations are using predictive AI and real-time audience intelligence to make faster, smarter decisions across the customer journey.

Key Discussion Areas

• Predictive audiences and real-time intent signals
• Moving beyond static segmentation
• AI-powered optimisation across channels
• Balancing autonomous decision-making with human oversight

Digital transformation is rarely held back by a lack of technology. More often, the challenge lies in bringing people, priorities and processes with it. As AI and emerging technologies accelerate the pace of change, marketing leaders are increasingly responsible for driving transformation while maintaining clarity, engagement and momentum across their organisations.

This Strategy-Led Roundtable brings together senior marketing leaders to explore what successful transformation leadership looks like in practice. From securing organisational buy-in and breaking down silos to building the skills and culture needed for continuous change, leaders will share experiences of turning ambitious transformation strategies into lasting business impact.

Join an open, peer-led discussion to explore how leaders can navigate change, bring teams with them and build organisations that are ready to continually adapt.

Why Attend? Connect with fellow marketing leaders to discuss the realities of leading transformation and how to turn organisational change into sustainable business impact.

Key Discussion Areas

• Leading people through continuous change
• Breaking down organisational silos
• Building skills, culture and capability
• Turning transformation strategy into lasting impact

The creator economy has shifted the balance of influence. Audiences increasingly trust people, communities and cultural voices over traditional brand communications, while creators themselves are becoming media channels, entrepreneurs and brands in their own right.

This Strategy-Led Roundtable brings together senior marketing leaders to explore where influence really sits today and what that means for the future of brand and creator strategy. From relinquishing creative control to building relationships with communities that brands don’t own, leaders will discuss how the relationship between brands, creators and audiences is evolving.

Join an open, peer-led discussion to challenge traditional approaches to influence and explore how brands can earn relevance in a world where they are no longer always in control of the conversation.

Why Attend? Connect with fellow marketing leaders to debate where influence really sits today and what changing power dynamics mean for brands, creators and communities.

Key Discussion Areas

• The changing balance of power between brands and creators
• Creative control versus creator autonomy
• Community influence and cultural relevance
• Building long-term value beyond paid partnerships

Demand for content continues to grow across channels, markets and formats, while teams are expected to move faster without sacrificing quality, creativity or brand consistency. AI and creative automation are creating new opportunities to increase output, but scaling content successfully requires much more than generating more assets.

This Innovation & Implementation Roundtable explores how organisations are redesigning content operations to create, adapt and distribute content more efficiently. Marketing leaders will discuss where AI and automation can remove production bottlenecks, how to maintain brand consistency at scale and how connected workflows can help teams move from briefing to delivery faster.

Join peers to exchange practical approaches to building smarter content operations that increase speed and scale while protecting creative quality.

Why Attend? Discover how organisations are using AI, automation and connected workflows to scale content production without adding unnecessary complexity.

Key Discussion Areas

• AI and creative automation in content production
• Scaling content across markets, channels and formats
• Brand governance and creative consistency
• Streamlining briefing, approvals and distribution

Video has become one of the most influential ways brands capture attention, tell stories and build relationships, but creating great content is only part of the challenge. Marketers also need to understand where video delivers the greatest value, how it should work across channels and how to connect audience attention with meaningful brand and business outcomes.

This Strategy-Led Roundtable brings together senior marketing leaders to explore how organisations are evolving their video strategies across content, media and customer experience. From platform choice and distribution to brand safety, audience engagement and measurement, leaders will discuss how to make video a more connected and effective part of the wider marketing strategy.

Join an open, peer-led discussion to share experiences and explore how brands can maximise the impact of video in an increasingly fragmented content landscape.

Why Attend? Connect with fellow marketing leaders to explore how video can drive stronger audience engagement, brand impact and measurable marketing value.

Key Discussion Areas

• Video’s role across the wider customer journey
• Distribution, platform choice and audience attention
• Brand safety, trust and content environments
• Measuring video impact beyond views

AI experimentation is happening across almost every organisation, but turning successful pilots into meaningful transformation remains a much bigger challenge. Moving beyond individual tools and use cases requires organisations to rethink workflows, technology, skills and how teams work together.

This Innovation & Implementation Roundtable explores how organisations are embedding AI into everyday operations and moving from experimentation towards scalable, repeatable business impact. Marketing leaders will discuss where AI is delivering genuine value, how teams are redesigning processes around new capabilities and what needs to be in place to move successful initiatives beyond the pilot stage.

Join peers to exchange practical experiences of implementing AI, overcoming adoption barriers and building the foundations required to scale AI across the organisation.

Why Attend? Discover how organisations are moving AI beyond experimentation and embedding it into teams, workflows and operations to deliver measurable transformation.

Key Discussion Areas

• Moving from AI pilots to scalable implementation
• Redesigning workflows and ways of working
• Building skills, adoption and organisational readiness
• Measuring and scaling AI-driven business impact

Marketing teams have access to more performance data than ever, yet understanding what genuinely drives growth remains one of the industry’s biggest challenges. Fragmented customer journeys, competing attribution models and disconnected channel reporting can make it difficult to separate correlation from true marketing impact.

This Strategy-Led Roundtable brings together senior marketing leaders to explore how organisations are evolving measurement to make more confident investment decisions. From attribution and incrementality to forecasting and understanding the balance between brand and performance, leaders will discuss how better evidence can help determine where marketing investment creates the greatest value.

Join an open, peer-led discussion to challenge traditional approaches to measurement and explore how organisations can turn marketing data into smarter decisions about where to invest next.

Why Attend? Connect with fellow marketing leaders to explore how better measurement, forecasting and experimentation can strengthen marketing investment decisions and demonstrate genuine business impact.

Key Discussion Areas

• Moving beyond traditional attribution
• Measuring incrementality and true marketing impact
• Balancing brand and performance investment

Forecasting and optimising future marketing spend

Creating a truly connected customer experience requires more than simply being present across multiple channels. Organisations need to recognise customer signals, understand context and activate the right content, message or experience at the moment it matters.

This Innovation & Implementation Roundtable explores how organisations are connecting customer data, content and AI to create more responsive experiences across the customer journey. Marketing leaders will discuss how real-time decisioning, predictive intelligence and connected technology can help teams move from predefined journeys towards experiences that adapt as customer needs and behaviours change.

Join peers to exchange practical approaches to connecting technology, data and content while maintaining consistency, trust and measurable customer impact.

Why Attend? Discover how organisations are connecting data, content and AI to create more relevant, responsive and measurable customer experiences across channels.

Key Discussion Areas

• Connecting customer data, content and channels
• Real-time signals and intelligent decisioning
• AI-powered journey optimisation
• Measuring experience, loyalty and customer value

Likes, views and follower counts may demonstrate attention, but marketing teams are increasingly expected to prove what creator activity actually contributes to the business. As social commerce, affiliate models and creator-led discovery continue to grow, the relationship between influence and commercial performance is becoming much more measurable.

This Innovation & Implementation Roundtable explores how organisations are connecting creator activity to customer action, using data and technology to understand performance and building programmes that deliver value beyond engagement metrics.

Join peers to exchange practical approaches to measurement, attribution and optimisation and explore how creator influence can translate into meaningful commercial outcomes.

Why Attend? Discover how organisations are moving beyond vanity metrics to connect creator influence with customer action, measurable performance and business growth.

Key Discussion Areas

• Moving beyond likes, reach and engagement
• Creator attribution and performance measurement
• Social commerce, affiliate and conversion
• Using data and AI to optimise creator investment

Social media continues to evolve beyond brand-owned channels, with employees, executives, creators, partners and external communities playing an increasingly influential role in how brands connect with audiences. As opportunities expand, marketing leaders face growing pressure to determine where to focus their investment, resources and attention to deliver meaningful business impact.

This Strategy-Led Roundtable brings together senior marketing leaders to explore how organisations are reassessing their social media priorities for 2027. From identifying emerging opportunities and challenging existing investment decisions to connecting different channels and voices, leaders will discuss where to invest more, what to scale back and how to build a more cohesive and effective social strategy.

Join an open, peer-led discussion to share experiences, challenge traditional approaches and explore where social media investment can deliver the greatest value in the year ahead.

Why Attend?

Connect with fellow marketing leaders to explore where social media investment should be prioritised in 2027 and how to maximise impact across an increasingly diverse social ecosystem.

Key Discussion Areas

• Identifying the biggest social media opportunities for 2027
• Prioritising investment across brands, employees, creators and communities
• Reassessing resources, budgets and underperforming activities
• Connecting social channels and initiatives to wider business objectives