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Day 1 - 26 November 2024

09:20AM

(CET)

Chair’s Welcome – Social Media & Community Marketing

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09:30AM

(CET)

Caring for your community

  • Exploring the rise in social media communities & how they can benefit your brand
  • Feeding the need for meaningful connections amongst your audience
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10:00AM

(CET)

Morning Partner Solo – Social and Community

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10:30AM

(CET)

Tugce Aksoy

Global Brand Engagement Director, Magnum Ice-cream

Unilever (Magnum)

Associated Talks:

10:45AM - Day 2

View Panel: Data vs People – the harmonious influencer strategy

05:10PM - Day 1

View Social Commerce – from discovery to checkout

10:30AM - Day 1

View Panel: Building Communities Beyond Metrics

12:30PM - Day 2

View Now, Near and Next: how Magnum are progressing the frontier of influencer marketing

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Panel: Building Communities Beyond Metrics

  • Ensuring a thriving community, which is engaged with your brand and content
  • What can we learn from audience engagement, rather than online following
  • Focusing on the long-term, creating your vision and implementing strategies and tactics to make it happen
. Tugce Aksoy, Global Brand Engagement Director, Magnum Ice-cream, Unilever (Magnum)
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11:10AM

Morning Networking Break

11:40AM

(CET)

Mid-Morning Partner Solo – Social and Community

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12:10PM

(CET)

Social metrics – A marketeer’s secret weapon

  • Using data and insights to inform your social media campaigns
  • Taking a performance lens to ensure a commercial social strategy
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12:40PM

(CET)

Lunchtime Partner Solo – Social and Community

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01:00PM

Lunch & Networking Break

02:00PM

(CET)

Afternoon Partner Solo – Social and Community

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02:30PM

(CET)

Panel: Strategies and tactics to navigate social media platforms

  • Navigating changing social media platforms and embracing consumer trends
  • Using insights to drive your social media strategies
  • Learning from your online audience and how to implement learnings in your campaigns
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03:10PM

Afternoon Networking Break

03:30PM

(CET)

Clive Roach

Social Media Marketing Expert

Clive Roach Social Media Marketing Services

Associated Talks:

03:30PM - Day 1

View Social Media Strategy Creation

03:40PM - Day 1

View Top 10 B2B Social Media Marketing Metrics to Measure and Why

04:10PM - Day 1

View Panel: Future-glazing social media strategies

11:30AM - Day 1

View B2B Communities – 5 Building Blocks for Success

02:00PM - Day 1

View Panel: The Art of Storytelling in 2021

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Social Media Strategy Creation

. Clive Roach, Social Media Marketing Expert, Clive Roach Social Media Marketing Services
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04:00PM

(CET)

Mid-Afternoon Partner Solo – Social and Community

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04:30PM

(CET)

Panel: Marketers theory of social media evolution

  • Marketing theory of evolution on social media comprising of a discussion on the latest trends, strategies and tactics for 2024 and beyond
  • What have we learnt so far in 2024 and how can we implement this in future campaigns
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05:10PM

(CET)

Tugce Aksoy

Global Brand Engagement Director, Magnum Ice-cream

Unilever (Magnum)

Associated Talks:

10:45AM - Day 2

View Panel: Data vs People – the harmonious influencer strategy

05:10PM - Day 1

View Social Commerce – from discovery to checkout

10:30AM - Day 1

View Panel: Building Communities Beyond Metrics

12:30PM - Day 2

View Now, Near and Next: how Magnum are progressing the frontier of influencer marketing

View Full Info

Social Commerce – from discovery to checkout

  • Using social media as a platform to drive online sales, visits and conversions, including how AI search on social media can lead to increased product sales
. Tugce Aksoy, Global Brand Engagement Director, Magnum Ice-cream, Unilever (Magnum)
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