Selen Degirmenci is Global Social First Lead at The Magnum Ice Cream Company, where she helps shape how global brands build relevance in culture through social-first marketing. Over the course of her career, she has evolved from brand building and innovation into commerce, digital transformation, creator ecosystems and social strategy, giving her a unique perspective on how marketing continues to evolve.

Today, she focuses on helping brands navigate the intersection of platforms, technology and consumer behaviour, building the social-first strategies, creator ecosystems and capabilities needed to drive growth in an increasingly AI-powered world. Guided by her purpose to create impact and inspire others towards better transformation, Selen brings together creativity, data and technology to turn change into meaningful brand growth. She believes the future of social belongs to brands that listen, adapt and participate in culture.