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Day 1 - 26 November 2024

09:20AM

(CET)

Chair’s Welcome – Data, CRM & Insights

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09:30AM

(CET)

Engaging with data & insights and seizing opportunities

  • How to engage with consumers to retrieve 1st party data
  • Exploring 1st party data management strategies
  • Utilising contextual insights, consumer and product data
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10:00AM

(CET)

Morning Partner Solo – Data, CRM & Insights

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10:30AM

(CET)

Panel: Unlocking the Power of Data and AI

  • How is AI revolutionizing marketing strategies? -Reviewing opportunities for enhanced data analysis
  • Exploring how data & AI create highly personalized experiences
  • Leveraging AI algorithms for advanced customer segmentation
  • Staying ahead with predictive analytics to stay ahead of the competition
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11:10AM

Morning Networking Break

11:40AM

(CET)

Lunchtime Partner Solo – Data, CRM & Insights

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12:10PM

(CET)

A Customer-Centric Digital and Leadership Strategy

  • Turning your data into actionable insights which can lead marketing and product team campaigns
  • Choosing the correct data management platform
  • Having a customer-centric approach and using analytics to drive customer understanding
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12:40PM

(CET)

Lunchtime Partner Solo – Data, CRM & Insights

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01:00PM

Lunch & Networking Break

02:00PM

(CET)

Afternoon Partner Solo – Data, CRM & Insights

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02:30PM

(CET)

Panel: Maximising data and insight metrics in your marketing campaigns

  • Discussing the future of marketing metrics
  • What should you be doing to get the most out of your data?
  • Exploring CRM developments and online data platforms
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03:10PM

Afternoon Networking Break

03:30PM

(CET)

Raffaela Buch

CRM Lead

Raiffeisen Digital Bank

Associated Talks:

10:30AM - Day 1

View Panel: Elevating customer experiences and driving retention

03:30PM - Day 1

View Locking-in prospects: The Power of multichannel, real-time mobile journeys

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Locking-in prospects: The Power of multichannel, real-time mobile journeys

  • Leveraging user behaviour to create unique customer journeys
  • Maximize customer engagement with instant campaigns and personalisation
  • End2end seamless user journey from digital marketing origination funnel to CRM in-app funne
. Raffaela Buch, CRM Lead, Raiffeisen Digital Bank
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04:00PM

(CET)

Late Afternoon Partner Solo – Data, CRM & Insights

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04:15PM

(CET)

Late Afternoon Partner Solo – Data, CRM & Insights

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04:30PM

(CET)

Pauline Schreuder

Head of Customer Growth

Raiffeisen Digital Bank

Associated Talks:

04:30PM - Day 1

View Panel: The age of 1st party data – unlocking marketing effectiveness

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Panel: The age of 1st party data – unlocking marketing effectiveness

  • Unlocking a data-first strategy, which delivers 1st party data and informs your marketing decisions
  • Discussing the effectiveness of 1st party data
  • How can we take customer data to the next level by ensuring our brands are trustworthy
. Pauline Schreuder, Head of Customer Growth, Raiffeisen Digital Bank
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05:10PM

(CET)

Exploring AI & ML tools for data analysis

  • Understanding how AI and machine learning are providing integral support to analysing large data sets and providing predictive analysis for marketing campaigns.
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