Speakers

02:00PM - Day 2

As digital transformation accelerates, C-suite leaders must balance technology,...

View Panel: Visionary Leadership in the Age of AI

04:30PM - Day 1

In a world of shifting platforms, fragmented audiences, and...

View Panel: Transformative Storytelling for the Modern Brand

03:30PM - Day 1

Brands today face a critical balancing act: staying culturally...

View Fireside Chat: Evolve or Erode: Modernising Without Diluting Brand Equity

12:00PM - Day 2

As marketing plays an increasingly strategic role across brands,...

View Beyond Marketing – Marketing leader 2.0

03:30PM - Day 1

AI is no longer an experiment. The advantage is...

View Redesigning Marketing for the AI Era: Inside Unilever’s Sketch Pro Content Model

02:30PM - Day 1

In an age where AI generates content faster than...

View Panel: Building Authentic Brands in the Age of AI

02:30PM - Day 1

In an age where AI generates content faster than...

View Panel: Building Authentic Brands in the Age of AI

02:00PM - Day 2

Personalisation strategies driving retention, repeat purchase, and customer lifetime...

View Panel: Retention Reimagined: Personalisation, Loyalty & Long-Term Growth

12:00PM - Day 2

Discover why luxury customers who are actively enrolled in...

View Luxury Loyalty That Actually Works: Turning High-Value Audiences into Your Most Profitable Channel

02:00PM - Day 2

As digital transformation accelerates, C-suite leaders must balance technology,...

View Panel: Visionary Leadership in the Age of AI

12:00PM - Day 1

Explore how AI and autonomous systems are reshaping marketing...

View Fireside Chat: Leading in the Age of AI-Powered Marketing

02:30PM - Day 1

• Discovering seamless journeys and engagement by enabling smooth...

View Panel: Omnichannel Retail: Creating Fluid Customer Journeys

03:00PM - Day 2

How emerging technologies and evolving consumer behaviours are shaping...

View Panel: Digital Transformation: Clear Steps to Real Impact

05:10PM - Day 1

How AI is changing the way brands define positioning,...

View AI-Driven Brand Strategy: From Insight to Identity

09:30AM - Day 1

How agentic AI is transforming brand strategy from a...

View The Future of Brand Strategy in an AI-First World: From Brand Strategy to AI-Enabled Brand Building

03:10PM - Day 2

Explore how brands turn insight and positioning into creative...

View From Brand Idea to Brand Story: Creating Content That Resonates

10:30AM - Day 1

In an age where algorithms curate attention and audiences...

View Panel: Creative Synergies: Building Brands that Connect

03:10PM - Day 2

This session explores how a culture of experimentation, empowerment,...

View Agile Decisions for Transformation

10:45AM - Day 2

To stay competitive, leading organisations are redesigning their structures,...

View Panel: Driving Growth Through Customer-Centric Transformation

05:10PM - Day 1

Explore how advanced analytics, AI, and unified data strategies...

View Attribution in Action: Linking Marketing to Results

09:30AM - Day 2

How to navigate martech and process transformation while maintaining...

View Unifying your Brand through Transformation

09:30AM - Day 2

Explore how leading brands design and scale creator programs...

View Fireside Chat: How Top Brands Build High-Impact Creator Programs

10:00AM - Day 1

Every day, billions of people search, scroll, stream, and...

View The Funnel is broken – now what? Full-Funnel Success with Google’s Marketing Platform

-

View Google Marketing Platform

02:30PM - Day 1

Review how performance strategies integrate paid search, retail media,...

View Panel: Performance Marketing: Your Acquisition funnel in a multichannel world

05:10PM - Day 1

Explore how autonomous and semi-autonomous AI systems are reshaping...

View Preparing for Agentic Marketing: How Leaders Build AI-Ready Teams

03:30PM - Day 1

Discover how an integrated SEO strategy drives visibility across...

View The New Search Ecosystem: From SEO to Brand Visibility in the Age of AI Answers

10:30AM - Day 1

How AI-powered search, zero-click results, and platform discovery are...

View Panel: Winning Search Visibility in 2027: SEO, AI & Digital Discovery

02:00PM - Day 2

Personalisation strategies driving retention, repeat purchase, and customer lifetime...

View Panel: Retention Reimagined: Personalisation, Loyalty & Long-Term Growth

04:30PM - Day 1

Review how unified first-party data, AI models, and customer...

View Panel: Human–AI Collaboration: Powering the Next Generation of CRM

10:45AM - Day 2

To stay competitive, leading organisations are redesigning their structures,...

View Panel: Driving Growth Through Customer-Centric Transformation

02:30PM - Day 1

In an age where AI generates content faster than...

View Panel: Building Authentic Brands in the Age of AI

03:40PM - Day 2

Review where AI is delivering measurable impact across marketing...

View Panel: Marketing at Machine Speed: AI, Automation & Competitive Advantage

02:30PM - Day 1

Review how performance strategies integrate paid search, retail media,...

View Panel: Performance Marketing: Your Acquisition funnel in a multichannel world

09:30AM - Day 2

Explore how leading brands design and scale creator programs...

View Fireside Chat: How Top Brands Build High-Impact Creator Programs

03:40PM - Day 2

Explore how B2B leaders can use Revenue Operations as...

View Panel: The Future of B2B Leadership: Scaling Impact Through RevOps

10:45AM - Day 2

Review how brands unify email, SMS, chat, social, and...

View Panel: Orchestrating the Omnichannel Experience: Data, AI & Journey Design

02:30PM - Day 1

The social media landscape is evolving at record speed....

View Panel: Platform Shifts & Reinvention: Navigating Social Media Innovation

12:00PM - Day 2

Creators are evolving into full-scale brands, launching their own...

View From Creator to Brand

02:00PM - Day 2

Review how data-driven insights and audience analytics are shaping...

View Panel: The Future of Creator Partnerships: Authenticity, Data & Scale

03:30PM - Day 1

Reimagining data and insight strategy in AI-first organisations Aligning...

View Fireside Chat: Redefining Customer Intelligence for the Next Decade

09:30AM - Day 1

Moving from campaign planning to continuous, AI-led optimisation How...

View Marketing Without Campaigns: The Shift to Always-On, AI-Led Growth

03:30PM - Day 1

Brands today face a critical balancing act: staying culturally...

View Fireside Chat: Evolve or Erode: Modernising Without Diluting Brand Equity

03:10PM - Day 2

In a climate where marketing teams are under pressure...

View Building ROI-Driven Marketing in a Smarter Economy

10:30AM - Day 1

How unified customer data transforms marketing, CRM, and customer...

View Panel: Connected Data: The Foundation of Intelligent Marketing

10:45AM - Day 2

Analyse how generative and multimodal AI are reshaping content,...

View Panel: Content in the Age of AI: Scaling Creativity Without Losing Identity

10:00AM - Day 2

How do you keep a brand as playful and...

View Keeping an Iconic Brand Consistent Across 150 Markets

02:15PM - Day 2

Why hyper-personalisation matters: leveraging data, AI, and dynamic content...

View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

10:45AM - Day 2

How to build your video marketing strategy, including video...

View Panel: 1, 2, 3 and Cut! Creating Video Content for Maximal Impact

04:30PM - Day 1

In a world of shifting platforms, fragmented audiences, and...

View Panel: Transformative Storytelling for the Modern Brand

12:00PM - Day 1

Explore how AI and autonomous systems are reshaping marketing...

View Fireside Chat: Leading in the Age of AI-Powered Marketing

02:30PM - Day 1

Unpack how AI measures brand meaning, equity, and mental...

View Panel: AI-Powered Intelligence: Building Stronger Brands with Data

09:30AM - Day 1

Navigating fragmentation across social, retail media, streaming, and emerging...

View Brand in a Fragmented World: Navigating Channels, Culture & Context

03:40PM - Day 2

Customer journeys are increasingly complex and multi-channel. Discover how...

View Panel: Connected Journeys: The Future of Cross-Channel Storytelling

02:00PM - Day 2

Review how data-driven insights and audience analytics are shaping...

View Panel: The Future of Creator Partnerships: Authenticity, Data & Scale

12:00PM - Day 2

Everyone talks about being "first to trend” - but...

View Fireside Chat: Too Late, Too Global? How to Win a Tired Trend Through Global Creator Frameworks

02:30PM - Day 1

Unpack how AI measures brand meaning, equity, and mental...

View Panel: AI-Powered Intelligence: Building Stronger Brands with Data

04:15PM - Day 1

Why sentiment analysis gives you a greater understanding of...

View Fireside Chat: From Data to Dialogue – The Future of Social Listening & Insights

04:30PM - Day 1

Social media success now demands more than likes and...

View Panel: From Listening to Leading: How Data-Driven Brands Win on Social

02:00PM - Day 2

Discuss the current landscape of short-form, long-form, and live...

View Panel: Video-First Storytelling: Building Brands in a Scrolling World

03:30PM - Day 1

Most brands still optimise for short-term campaign spikes, often...

View From Campaign Spikes to Channel Health: What Gaming LiveOps Teaches About Sustainable Social Media

10:45AM - Day 2

Analyse how generative and multimodal AI are reshaping content,...

View Panel: Content in the Age of AI: Scaling Creativity Without Losing Identity

10:00AM - Day 1

Every day, billions of people search, scroll, stream, and...

View The Funnel is broken – now what? Full-Funnel Success with Google’s Marketing Platform

-

View Google Marketing Platform

03:40PM - Day 2

Explore how B2B leaders can use Revenue Operations as...

View Panel: The Future of B2B Leadership: Scaling Impact Through RevOps

10:30AM - Day 1

How unified customer data transforms marketing, CRM, and customer...

View Panel: Connected Data: The Foundation of Intelligent Marketing

09:30AM - Day 1

Explore how brands turn social audiences into engaged, loyal...

View Fireside Chat: Social to Community: Building Audiences That Last

10:45AM - Day 2

Review how brands unify email, SMS, chat, social, and...

View Panel: Orchestrating the Omnichannel Experience: Data, AI & Journey Design

09:30AM - Day 2

Reimagining CX strategy in a world shaped by AI,...

View Fireside Chat: The Future of Customer Experience: AI, Data & Human Connection

02:00PM - Day 2

As digital transformation accelerates, C-suite leaders must balance technology,...

View Panel: Visionary Leadership in the Age of AI

10:30AM - Day 1

How AI-powered search, zero-click results, and platform discovery are...

View Panel: Winning Search Visibility in 2027: SEO, AI & Digital Discovery

02:00PM - Day 2

Review how data-driven insights and audience analytics are shaping...

View Panel: The Future of Creator Partnerships: Authenticity, Data & Scale

10:30AM - Day 1

How AI-powered search, zero-click results, and platform discovery are...

View Panel: Winning Search Visibility in 2027: SEO, AI & Digital Discovery

02:30PM - Day 1

Unpack how AI measures brand meaning, equity, and mental...

View Panel: AI-Powered Intelligence: Building Stronger Brands with Data

02:00PM - Day 2

Personalisation strategies driving retention, repeat purchase, and customer lifetime...

View Panel: Retention Reimagined: Personalisation, Loyalty & Long-Term Growth

10:45AM - Day 2

Analyse how generative and multimodal AI are reshaping content,...

View Panel: Content in the Age of AI: Scaling Creativity Without Losing Identity

10:30AM - Day 1

In an age where algorithms curate attention and audiences...

View Panel: Creative Synergies: Building Brands that Connect

10:45AM - Day 2

To stay competitive, leading organisations are redesigning their structures,...

View Panel: Driving Growth Through Customer-Centric Transformation

03:40PM - Day 2

Today, creators and micro-influencers are turning affiliate into a...

View Panel: Redefining Connections: Affiliate Marketing in the Creator Era

09:30AM - Day 2

Reimagining CX strategy in a world shaped by AI,...

View Fireside Chat: The Future of Customer Experience: AI, Data & Human Connection

02:30PM - Day 1

Explore how marketers act as guides, prompt-creators, and overseers...

View Panel: Humans in the Loop: Collaborating with AI for Smarter Marketing Outcomes

04:30PM - Day 1

Discuss how first-party, platform, and real-time data fuel AI-driven...

View Panel: AI in Advertising: From Automation to Competitive Advantage

03:30PM - Day 1

Reimagining data and insight strategy in AI-first organisations Aligning...

View Fireside Chat: Redefining Customer Intelligence for the Next Decade

02:00PM - Day 2

The shift from campaign-based marketing to always-on, AI-driven lifecycle...

View Panel: Orchestrating the Customer Journey: From Campaigns to Always-On Engagement

10:30AM - Day 1

How unified customer data transforms marketing, CRM, and customer...

View Panel: Connected Data: The Foundation of Intelligent Marketing

04:15PM - Day 1

Exploring the complexities and best practices of managing Cross-Channel...

View Panel: Media & Advertising in Motion: Strategies for a Dynamic Industry

04:15PM - Day 1

Unlocking a data-first strategy, which delivers 1st party data...

View Panel: The Age of 1st Party Data – Unlocking Marketing Effectiveness

02:00PM - Day 1

AI is in every social media conversation right now,...

View The State of AI in Social Media: What the Data Shows & What Actually Helps

02:00PM - Day 1

Vertical videos are no longer just a trend—they are...

View Video First: How to Dominate Reels, TikToks & Shorts

03:10PM - Day 2

What a stalled quote taught us about proof, peers,...

View The Best Thing That Happened to Our AI Project Was Being Told ‘NO’

02:15PM - Day 2

Understanding how the responsibilities of Chief Marketing Officers and...

View Panel: The Evolving Roles of CMO and CDO

12:00PM - Day 2

In a world that is in a state of...

View Navigating Digital Transformation: Balancing the Math and Magic

09:30AM - Day 2

Learn how the real marketing revolution is driven by...

View Marketing Revolution in an AI-Personalized World

09:30AM - Day 2

The Transformative Power of AI for Marketers AI is...

View Harnessing Generative AI to your Marketing Strategies

09:30AM - Day 2

Data-Driven confidence: Accessing natural language of better discovery How...

View Empowering Marketers with Gen AI: Shaping the Future of Digital Marketing

12:00PM - Day 2

Content Strategy and Brand Evolution: How Vinted transformed its initial...

View Crafting Vinted’s Identity: Content Strategies and Campaigns

02:30PM - Day 1

Identifying the values, purpose, and vision that makes up...

View Panel: Connecting with Consumers Through Authentic Brand Identity

02:00PM - Day 1

Vinted, the world’s largest online marketplace for secondhand fashion,...

View Sustainable by Design: Brand Building That Enables and Endures Growth

12:10PM - Day 1

How does one of the world’s most iconic brands...

View From Global to Local: The McDonald’s Way of Marketing

09:30AM - Day 1

As AI becomes deeply integrated into marketing teams, workflows,...

View Fireside Chat: Innovation with Integrity: Protecting Your Brand in the AI Revolution

02:15PM - Day 2

Understanding how the responsibilities of Chief Marketing Officers and...

View Panel: The Evolving Roles of CMO and CDO

12:00PM - Day 2

Leading brand transformation by embedding AI into strategic brand...

View AI and Brand Identity: Flora Food Group’s Strategic Transformation from a Practitioner Perspective

03:30PM - Day 1

Discover how dsm-firmenich (a merger of 2 iconic companies:...

View Building Brand Recognition and Driving Sales with a Unified Digital Experience

02:30PM - Day 1

Designing a marketing tech ecosystem that enables faster, smarter...

View Panel: Reimagining Your Martech Stack in the Age of AI

10:45AM - Day 2

Understanding how to overcome 'buyer scepticism' is the key...

View Panel: Trust Is the New Conversion: How B2B Growth is Being Redefined

02:15PM - Day 2

Understanding how the responsibilities of Chief Marketing Officers and...

View Panel: The Evolving Roles of CMO and CDO

09:30AM - Day 1

As AI becomes deeply integrated into marketing teams, workflows,...

View Fireside Chat: Innovation with Integrity: Protecting Your Brand in the AI Revolution

09:30AM - Day 2

Understand how emerging technologies like AI and automation are...

View Fireside Chat: Harnessing the Next Wave of Innovation: Insights for Digital Marketing Leaders

03:30PM - Day 1

To lead the way, we must obsess over consumers,...

View The future of media is complex, connected, and creative

03:00PM - Day 2

How emerging technologies and evolving consumer behaviours are shaping...

View Panel: Digital Transformation: Clear Steps to Real Impact

12:00PM - Day 2

Change is the only constant, and we all aspire...

View Digital Leadership: Inspiring and Empowering Teams to Drive Transformation

10:45AM - Day 2

Creating seamless, personalised journeys by unifying customer data across...

View Panel: Elevating Customer Experience Through Unified Data

03:30PM - Day 1

• At a time when many brands chase constant...

View ASICS’ Brand Storytelling: Consistency That Fuels Creativity

09:30AM - Day 1

How ASICS is differentiating itself by challenging the sports...

View Challenging the Rules of the Game

02:15PM - Day 2

As affiliate marketing evolves, 2026 will bring both new...

View Panel: What’s Next in Affiliate Marketing: Leveraging AI, Brand-Creator Partnerships, and Emerging Trends

10:30AM - Day 1

How AI is transforming customer data analysis for precise...

View Panel: Human-AI Collaboration: Building Smarter CRM Strategies for 2025

02:00PM - Day 2

As digital transformation accelerates, C-suite leaders must balance technology,...

View Panel: Visionary Leadership in the Age of AI

12:00PM - Day 1

Explore how AI and autonomous systems are reshaping marketing...

View Fireside Chat: Leading in the Age of AI-Powered Marketing

02:30PM - Day 1

• Discovering seamless journeys and engagement by enabling smooth...

View Panel: Omnichannel Retail: Creating Fluid Customer Journeys

03:00PM - Day 2

How emerging technologies and evolving consumer behaviours are shaping...

View Panel: Digital Transformation: Clear Steps to Real Impact

12:00PM - Day 2

New Balance has undergone a remarkable transformation over the...

View “Dad’s shoe” to Cultural Icon: New Balance’s Customer Evolution

10:45AM - Day 2

Learn how to lead and scale 360° short-form video...

View Panel: Harnessing the Power of Short-Form Video: Grabbing Attention in Seconds

12:10PM - Day 1

Maintaining high-quality data for effective customer insights and marketing...

View Ensuring Data Readiness: Navigating Quality and Integrity in the Age of AI

02:15PM - Day 2

See how leading companies are breaking silos between revenue...

View Panel: From Siloed to Synced: How Top Teams Align Sales, Marketing & RevOps

10:30AM - Day 1

In today’s digital landscape, businesses must deliver personalised, seamless...

View Panel: Personalisation at Scale: Delivering Hyper-Personalised Experiences across Channels

03:00PM - Day 2

Understand how to balance demand creation and capture across...

View Panel: Beyond the Funnel: Modern B2B Marketing for the Evolving Buyer

09:30AM - Day 2

Understand data science combine with traditional commercial expertise to...

View Old-School Commerce, New-school Tools

03:00PM - Day 2

Exploring how brands can create meaningful content that reduces...

View Shaping Content Strategies for the Eco-Conscious Consumer

02:30PM - Day 1

Join this panel to explore strategies for managing omnichannel...

View Panel: Omnichannel Insights: From Data Handling to Goal Setting

10:45AM - Day 2

Creating seamless, personalised journeys by unifying customer data across...

View Panel: Elevating Customer Experience Through Unified Data

02:30PM - Day 1

Explore ways to manage rising acquisition costs by leveraging...

View Panel: Harmonize Sales and Marketing for Optimal Conversion Rates

3:10PM - Day 2

Content creation strategies and the steps to creating content...

View Panel: Creating Content Which Connects with your Audience

02:30PM - Day 1

Designing a marketing tech ecosystem that enables faster, smarter...

View Panel: Reimagining Your Martech Stack in the Age of AI

03:00PM - Day 2

How emerging technologies and evolving consumer behaviours are shaping...

View Panel: Digital Transformation: Clear Steps to Real Impact

10:45AM - Day 2

Leveraging authenticity to build genuine, value-driven partnerships Fostering long-term...

View Panel: Leveraging Brand-Creator Relationships: Maximising ROI and Enhancing Brand Values in 2025

12:10PM - Day 1

Learn how to make social media the engine of...

View A Social-First Strategy which connects your brands with your audience

10:30AM - Day 1

How authentic social connections are reshaping the way brands...

View Panel: The Power of Social Connection – Building Community That Drives Engagement

02:15PM - Day 2

See how leading companies are breaking silos between revenue...

View Panel: From Siloed to Synced: How Top Teams Align Sales, Marketing & RevOps

12:00PM - Day 2

Identify the biggest shifts driving change in sales and...

View The GTM Reset: What Every Business Needs to Re-evaluate in 2025

09:30AM - Day 2

The power of interactive content - how Snapchat’s unique...

View Tapping into the Moment: How Snap Star’s Interactive Content Drives Engagement

02:30PM - Day 1

• Discovering seamless journeys and engagement by enabling smooth...

View Panel: Omnichannel Retail: Creating Fluid Customer Journeys

12:10PM - Day 1

Discover how to engage customers wherever they are, across...

View 360° Omnichannel Activation: Driving Sell-Out Success

02:15PM - Day 2

Join this panel to delve into the strategic application...

View Panel: The Trust Factor: AI’s Role in Consumer Confidence

10:00AM - Day 2

Introduces MRM, a newly defined AI-native paradigm in which...

View Monocentric Relationship Management (MRM): The Single AI Paradigm Beyond CRM for CX Leaders

10:30AM - Day 1

How AI is transforming customer data analysis for precise...

View Panel: Human-AI Collaboration: Building Smarter CRM Strategies for 2025

10:30AM - Day 1

Leveraging AI to unlock deep customer insights and personalise...

View Panel: AI in Action: Transforming Marketing Strategy Through Customer Intelligence

10:45AM - Day 2

Creating seamless, personalised journeys by unifying customer data across...

View Panel: Elevating Customer Experience Through Unified Data

04:15PM - Day 1

Adapting full-funnel marketing to integrate paid, owned, and earned...

View Panel: Full-Funnel Marketing for Lasting Impact

04:15PM - Day 1

Adapting full-funnel marketing to integrate paid, owned, and earned...

View Panel: Full-Funnel Marketing for Lasting Impact

03:30PM - Day 1

How to effectively analyse and leverage data to drive...

View Maximising Data and Insight Metrics in Your Marketing Campaigns

03:00PM - Day 2

How emerging technologies and evolving consumer behaviours are shaping...

View Panel: Digital Transformation: Clear Steps to Real Impact

02:15PM - Day 2

How AI and automation are transforming the customer experience...

View Panel: AI, Automation, and the Future of Human-Centric CX

02:15PM - Day 2

See how leading companies are breaking silos between revenue...

View Panel: From Siloed to Synced: How Top Teams Align Sales, Marketing & RevOps

10:30AM - Day 1

How AI is transforming customer data analysis for precise...

View Panel: Human-AI Collaboration: Building Smarter CRM Strategies for 2025

03:30PM - Day 2

Harnessing micro and macro influencers to balance broad exposure...

View Panel: The Future of Influencer Marketing – Trends, Challenges & Predictions

10:45AM - Day 2

How leadership sets the tone for embracing digital change...

View Panel: Culture, Leadership, and the Digital Transformation Imperative

09:30AM - Day 1

Why Traditional Data Stacks Don’t Work for Modern Experiences...

View From Lock-In to Lego: The Composable, Future-Proof Data & AI Stack

03:00PM - Day 2

Discover how Suitsupply is leveraging influencer marketing worldwide to...

View Suiting Up for Success: Leveraging Influencer UGC in Suitsupply’s Omnichannel Paid Advertising Strategy

02:30PM - Day 1

Why every platform needs its own content and engagement...

View Panel: Platform Power Moves: Mastering Social Algorithms in 2025

04:45PM - Day 1

Are you speaking to the world, or just broadcasting across...

View Think Global, Speak Local: The Art of a Truly Global Social Presence

10:30AM - Day 1

How authentic social connections are reshaping the way brands...

View Panel: The Power of Social Connection – Building Community That Drives Engagement

10:45AM - Day 2

How senior marketing leaders are reimagining the modern marketing...

View Panel: Building the AI-Native Marketing Organisation

10:45AM - Day 2

Learn how to lead and scale 360° short-form video...

View Panel: Harnessing the Power of Short-Form Video: Grabbing Attention in Seconds

10:45AM - Day 2

Analyse how generative and multimodal AI are reshaping content,...

View Panel: Content in the Age of AI: Scaling Creativity Without Losing Identity

10:00AM - Day 2

How do you keep a brand as playful and...

View Keeping an Iconic Brand Consistent Across 150 Markets

02:15PM - Day 2

Why hyper-personalisation matters: leveraging data, AI, and dynamic content...

View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

10:45AM - Day 2

How to build your video marketing strategy, including video...

View Panel: 1, 2, 3 and Cut! Creating Video Content for Maximal Impact

03:00PM - Day 2

Understand how to balance demand creation and capture across...

View Panel: Beyond the Funnel: Modern B2B Marketing for the Evolving Buyer

04:15PM - Day 1

Overcoming challenges of siloed data across marketing, sales, and...

View Panel: Breaking Down Data Barriers: Building a Unified Customer View

02:15PM - Day 2

Why hyper-personalisation matters: leveraging data, AI, and dynamic content...

View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

02:30PM - Day 1

Identifying the values, purpose, and vision that makes up...

View Panel: Connecting with Consumers Through Authentic Brand Identity

02:15PM - Day 2

See how leading companies are breaking silos between revenue...

View Panel: From Siloed to Synced: How Top Teams Align Sales, Marketing & RevOps

02:30PM - Day 1

Defining customer centricity and how to embed it into...

View Panel: Data Insights for Real Customer Centricity

09:30AM - Day 1

Being where B2B buying happens: the often-forgotten side of...

View Dear B2B marketers, please do more with less. A fresh take on a familiar problem

09:30AM - Day 1

Discussing how to coordinate multiple channels to provide an...

View Real-Time Omnichannel: Seamless Experiences Across Multiple Channels

10:00AM - Day 1

JETs journey of utilizing Marketing Mix Modeling  to optimize...

View AI Meets MMM: JustEatTakeaway’s approach for Scaling Marketing Effectiveness

10:45AM - Day 2

Understanding how to overcome 'buyer scepticism' is the key...

View Panel: Trust Is the New Conversion: How B2B Growth is Being Redefined

04:15PM - Day 1

Adapting full-funnel marketing to integrate paid, owned, and earned...

View Panel: Full-Funnel Marketing for Lasting Impact

02:15PM - Day 2

Why hyper-personalisation matters: leveraging data, AI, and dynamic content...

View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

03:40PM - Day 1

How we launched a new E.ON B2B Software brand...

View Launching a B2B brand

03:30PM - Day 1

How to effectively analyse and leverage data to drive...

View Maximising Data and Insight Metrics in Your Marketing Campaigns

04:55PM - Day 1

Explore how the Rijksmuseum is leveraging AI and data...

View Harnessing AI for the Future of Brand Engagement & Experience

10:30AM - Day 1

How authentic social connections are reshaping the way brands...

View Panel: The Power of Social Connection – Building Community That Drives Engagement

12:10PM - Day 1

How AI automatically powers emotion-aware, intent-driven engagement, adapting and...

View 2030 Unlocked: The Future DNA of AI Marketing Automation

04:15PM - Day 1

Overcoming challenges of siloed data across marketing, sales, and...

View Panel: Breaking Down Data Barriers: Building a Unified Customer View

02:30PM - Day 1

Why every platform needs its own content and engagement...

View Panel: Platform Power Moves: Mastering Social Algorithms in 2025

09:30AM - Day 2

Understand how emerging technologies like AI and automation are...

View Fireside Chat: Harnessing the Next Wave of Innovation: Insights for Digital Marketing Leaders

02:00PM - Day 1

With 76% of consumers valuing authenticity, uncover the impact...

View Culture-Powered Commerce: What AI Still Doesn’t Get About Going Global

02:00PM - Day 2

Review how data-driven insights and audience analytics are shaping...

View Panel: The Future of Creator Partnerships: Authenticity, Data & Scale

12:00PM - Day 2

Everyone talks about being "first to trend” - but...

View Fireside Chat: Too Late, Too Global? How to Win a Tired Trend Through Global Creator Frameworks

04:15PM - Day 1

Overcoming challenges of siloed data across marketing, sales, and...

View Panel: Breaking Down Data Barriers: Building a Unified Customer View

10:30AM - Day 1

Unpack how data-driven strategies and emerging technologies - including...

View Panel: Brand Intelligence – Leveraging Data & AI for Brand Success

10:30AM - Day 1

Leveraging AI to unlock deep customer insights and personalise...

View Panel: AI in Action: Transforming Marketing Strategy Through Customer Intelligence

10:45AM - Day 2

Creating seamless, personalised journeys by unifying customer data across...

View Panel: Elevating Customer Experience Through Unified Data

10:45AM - Day 2

How leadership sets the tone for embracing digital change...

View Panel: Culture, Leadership, and the Digital Transformation Imperative

02:30PM - Day 1

Unpack how AI measures brand meaning, equity, and mental...

View Panel: AI-Powered Intelligence: Building Stronger Brands with Data

04:15PM - Day 1

Why sentiment analysis gives you a greater understanding of...

View Fireside Chat: From Data to Dialogue – The Future of Social Listening & Insights

12:30PM - Day 2

Key Takeaways: Moving towards a single, unified creative data...

View Finding Reliable Signal: Solving the Creative Data Paradox

02:30PM - Day 1

Defining customer centricity and how to embed it into...

View Panel: Data Insights for Real Customer Centricity

10:30AM - Day 1

In today’s digital landscape, businesses must deliver personalised, seamless...

View Panel: Personalisation at Scale: Delivering Hyper-Personalised Experiences across Channels

10:30AM - Day 1

Discussing strategies for ensuring positive customer experience and the...

View Panel: Elevating Customer Experiences and Driving Retention

10:00AM - Day 1

Learn to navigate the complexities of app marketing and...

View App Growth – A Holistic Framework

02:00PM - Day 1

AI is in every social media conversation right now,...

View The State of AI in Social Media: What the Data Shows & What Actually Helps

02:00PM - Day 1

Vertical videos are no longer just a trend—they are...

View Video First: How to Dominate Reels, TikToks & Shorts

09:30AM - Day 2

Moving Beyond Top-of-Funnel: Learn how to use influencers at...

View From Clicks to Customers: How to Integrate Performance Marketing into Your Influencer Strategies to drive more value out of every dollar you spend

12:00PM - Day 1

95% of marketers say storytelling is essential—yet almost none...

View DMWF Workshop – The Science of Storytelling

03:30PM - Day 1

In an age of infinite content and constant distraction,...

View The Future of Marketing: Brains, Stories, Agents

02:30PM - Day 1

Designing a marketing tech ecosystem that enables faster, smarter...

View Panel: Reimagining Your Martech Stack in the Age of AI

10:00AM - Day 2

People can recall 65% of marketing visuals but just...

View Shortcuts to Visual Storytelling

02:40PM - Day 2

How to begin your digital transformation journey Discussion on...

View Panel: Navigating the Digital Transformation Roadmap

02:00PM - Day 2

Reviewing the AI transformation in 2024 and what's next...

View Panel: Future-proofing your marketing team with AI

10:30AM - Day 1

How is AI revolutionizing marketing strategies? Reviewing opportunities for...

View Panel: Unlocking the Power of Data and AI

02:00PM - Day 2

Join Elliot Rayner, CMO of Arion, for an exciting...

View AI-powered storytelling

11:50AM - Day 2

Deep dive into challenges that marketers face today and...

View Panel: AI and the Impact in Marketing

04:15PM - Day 1

Adapting full-funnel marketing to integrate paid, owned, and earned...

View Panel: Full-Funnel Marketing for Lasting Impact

04:15PM - Day 1

Exploring the power of implementing a full-funnel marketing strategy...

View Panel: Building a Successful Full-Funnel Marketing Strategy

02:30PM - Day 1

• Discovering seamless journeys and engagement by enabling smooth...

View Panel: Omnichannel Retail: Creating Fluid Customer Journeys

10:45AM - Day 2

Reviewing the challenges commerce marketing will face in the...

View Panel: A Frictionless Experience-Driven Commerce Strategy

11:40AM - Day 1

Brands lose $15.6B annually to irrelevant ads, and with...

View How AI Transforms First-Party Data into Campaign Performance

03:30PM - Day 2

Harnessing micro and macro influencers to balance broad exposure...

View Panel: The Future of Influencer Marketing – Trends, Challenges & Predictions

04:55PM - Day 1

Join Karim & Giuseppe for an engaging two-part presentation...

View From Testing to Traffic: adidas’s SEO Journey

02:15PM - Day 2

Join this panel to delve into the strategic application...

View Panel: The Trust Factor: AI’s Role in Consumer Confidence

02:30PM - Day 1

Defining customer centricity and how to embed it into...

View Panel: Data Insights for Real Customer Centricity

10:30AM - Day 1

Unpack how data-driven strategies and emerging technologies - including...

View Panel: Brand Intelligence – Leveraging Data & AI for Brand Success

04:15PM - Day 1

Exploring the complexities and best practices of managing Cross-Channel...

View Panel: Media & Advertising in Motion: Strategies for a Dynamic Industry

02:30PM - Day 1

Why every platform needs its own content and engagement...

View Panel: Platform Power Moves: Mastering Social Algorithms in 2025

11:40AM - Day 1

Brands lose $15.6B annually to irrelevant ads, and with...

View How AI Transforms First-Party Data into Campaign Performance

10:45AM - Day 2

How senior marketing leaders are reimagining the modern marketing...

View Panel: Building the AI-Native Marketing Organisation

10:30AM - Day 1

Leveraging AI to unlock deep customer insights and personalise...

View Panel: AI in Action: Transforming Marketing Strategy Through Customer Intelligence

03:30PM - Day 2

Harnessing micro and macro influencers to balance broad exposure...

View Panel: The Future of Influencer Marketing – Trends, Challenges & Predictions

10:45AM - Day 2

Leveraging authenticity to build genuine, value-driven partnerships Fostering long-term...

View Panel: Leveraging Brand-Creator Relationships: Maximising ROI and Enhancing Brand Values in 2025

02:00PM - Day 2

A discussion surrounding the future of influencer marketing campaigns...

View Panel: Taking a Futuristic Standpoint on Influencer Marketing

10:45AM - Day 2

Learn how to lead and scale 360° short-form video...

View Panel: Harnessing the Power of Short-Form Video: Grabbing Attention in Seconds

10:00AM - Day 2

The digital landscape is evolving at warp speed. Are...

View Building the future of the web: more experiential at a fraction of the resources

04:00PM - Day 1

Modern marketing requires brand content creation and go-to-market strategies...

View Smashing Silos: Connecting Creative, Marketing & Ecommerce for Maximum Brand Growth

03:30PM - Day 2

Harnessing micro and macro influencers to balance broad exposure...

View Panel: The Future of Influencer Marketing – Trends, Challenges & Predictions

10:30AM - Day 2

More and more people are turning to LLMs for...

View Decoding the AI Conversation: How LLMs Shape Brand Perception

03:30PM - Day 1

Discover how Booking.com leverages Intuition AI to identify and...

View Harnessing Intuition AI for Social Sentiment Analysis

10:30AM - Day 1

How authentic social connections are reshaping the way brands...

View Panel: The Power of Social Connection – Building Community That Drives Engagement

10:45AM - Day 2

How leadership sets the tone for embracing digital change...

View Panel: Culture, Leadership, and the Digital Transformation Imperative

02:40PM - Day 2

Exploring strategies and tactics for optimising marketing campaigns using...

View Panel: Unlocking the Secrets to Marketing Automation

10:30AM - Day 1

Planning a Full-Funnel Campaign: Learn how to design a...

View Panel: Crafting a Comprehensive Retail Media Strategy

02:30PM - Day 1

• Discovering seamless journeys and engagement by enabling smooth...

View Panel: Omnichannel Retail: Creating Fluid Customer Journeys

10:30AM - Day 1

Planning a Full-Funnel Campaign: Learn how to design a...

View Panel: Crafting a Comprehensive Retail Media Strategy

02:30PM - Day 1

Defining customer centricity and how to embed it into...

View Panel: Data Insights for Real Customer Centricity

10:30AM - Day 2

This talk distills insights from Dotdigital’s Hitting the mark...

View Everything you need to know about campaigns that click, connect & convert

12:00PM - Day 2

Everyone talks about being "first to trend” - but...

View Fireside Chat: Too Late, Too Global? How to Win a Tired Trend Through Global Creator Frameworks

10:30AM - Day 2

We are drowning in data, but are we sure it’s...

View Data Quality or Die

03:30PM - Day 2

Maximising personalisation: How AI can personalise content for audience...

View Fireside Chat: Transforming Content Creation with AI: Strategies for the Future

03:00PM - Day 2

Understand how to balance demand creation and capture across...

View Panel: Beyond the Funnel: Modern B2B Marketing for the Evolving Buyer

10:45AM - Day 2

How senior marketing leaders are reimagining the modern marketing...

View Panel: Building the AI-Native Marketing Organisation

03:30PM - Day 2

Harnessing micro and macro influencers to balance broad exposure...

View Panel: The Future of Influencer Marketing – Trends, Challenges & Predictions

12:30PM - Day 2

The consumer journey has changed. Discovery, trust, and purchase...

View From Search to Sale: How to Win in the Social-First World

10:00AM - Day 2

In this session, Steven Lammertink, Founder & CEO of...

View From Influencers to Performance Drivers: How The Cirqle and Zelesta Turn Creator Marketing into Measurable Growth

10:30AM - Day 2

With the rise of creators as a key force...

View Drive Sales with Creators: The Power of Paid Media

12:30PM - Day 2

Key Takeaways: Moving towards a single, unified creative data...

View Finding Reliable Signal: Solving the Creative Data Paradox

02:30PM - Day 1

Effectively embedding SEO across marketing channels for a cohesive...

View Panel: The Future of SEO – Integrating Search for Maximum Impact

12:10PM - Day 1

The rise of AI tools like OpenAI has fundamentally...

View Navigating the New Era of AI-Powered Search

10:45AM - Day 2

Leveraging authenticity to build genuine, value-driven partnerships Fostering long-term...

View Panel: Leveraging Brand-Creator Relationships: Maximising ROI and Enhancing Brand Values in 2025

04:00PM - Day 1

Most AI tools fail because they operate in isolation....

View The Real Reason AI Isn’t Working for Teams

10:30AM - Day 1

Unpack how data-driven strategies and emerging technologies - including...

View Panel: Brand Intelligence – Leveraging Data & AI for Brand Success

02:30PM - Day 1

Effectively embedding SEO across marketing channels for a cohesive...

View Panel: The Future of SEO – Integrating Search for Maximum Impact

02:30PM - Day 1

Effectively embedding SEO across marketing channels for a cohesive...

View Panel: The Future of SEO – Integrating Search for Maximum Impact

10:00AM - Day 1

The key strategies that marketers need to implement before...

View Panel: Future Proofing your Digital Strategy

02:15PM - Day 2

As affiliate marketing evolves, 2026 will bring both new...

View Panel: What’s Next in Affiliate Marketing: Leveraging AI, Brand-Creator Partnerships, and Emerging Trends

10:30AM - Day 1

Planning a Full-Funnel Campaign: Learn how to design a...

View Panel: Crafting a Comprehensive Retail Media Strategy

10:00AM - Day 2

In this session, Steven Lammertink, Founder & CEO of...

View From Influencers to Performance Drivers: How The Cirqle and Zelesta Turn Creator Marketing into Measurable Growth

10:00AM - Day 2

View Mobile Apps as a Marketing Channel: Engage, Convert, Grow

02:00PM - Day 1

B2B markets are saturated and most B2B brands are...

View The Rise of LinkedInfluencers: How B2B Brands Can Win in 2026

03:30PM - Day 2

Maximising personalisation: How AI can personalise content for audience...

View Fireside Chat: Transforming Content Creation with AI: Strategies for the Future

02:15PM - Day 2

Why hyper-personalisation matters: leveraging data, AI, and dynamic content...

View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

02:30PM - Day 1

Identifying the values, purpose, and vision that makes up...

View Panel: Connecting with Consumers Through Authentic Brand Identity

02:15PM - Day 2

How AI and automation are transforming the customer experience...

View Panel: AI, Automation, and the Future of Human-Centric CX

10:45AM - Day 2

Learn how to lead and scale 360° short-form video...

View Panel: Harnessing the Power of Short-Form Video: Grabbing Attention in Seconds

12:30PM - Day 2

We’re in the middle of a Human Media Revolution:...

View Solving the Influence Equation

11:40AM - Day 1

Social marketing isn’t just evolving — it’s maturing. In...

View The Year Social Grew Up: What 2025 Taught Us — and What’s Next

10:30AM - Day 1

How authentic social connections are reshaping the way brands...

View Panel: The Power of Social Connection – Building Community That Drives Engagement

10:30AM - Day 1

How unified customer data transforms marketing, CRM, and customer...

View Panel: Connected Data: The Foundation of Intelligent Marketing

04:15PM - Day 1

Exploring the complexities and best practices of managing Cross-Channel...

View Panel: Media & Advertising in Motion: Strategies for a Dynamic Industry

04:15PM - Day 1

Unlocking a data-first strategy, which delivers 1st party data...

View Panel: The Age of 1st Party Data – Unlocking Marketing Effectiveness

02:15PM - Day 2

As affiliate marketing evolves, 2026 will bring both new...

View Panel: What’s Next in Affiliate Marketing: Leveraging AI, Brand-Creator Partnerships, and Emerging Trends

10:00AM - Day 2

How do you keep a brand as playful and...

View Keeping an Iconic Brand Consistent Across 150 Markets

12:30PM - Day 2

Oetker shares their story of how they implemented Storyteq's...

View Scaling localised content globally with Ease: Dr. Oetker’s Story

10:30AM - Day 2

Dive into exclusive benchmarking data comparing EMEA creator performance...

View Benchmarking the Boom: How EMEA Creator Marketing Is Outpacing Global Trends

03:30PM - Day 2

Harnessing micro and macro influencers to balance broad exposure...

View Panel: The Future of Influencer Marketing – Trends, Challenges & Predictions

02:30PM - Day 1

Why every platform needs its own content and engagement...

View Panel: Platform Power Moves: Mastering Social Algorithms in 2025

10:30AM - Day 1

In today’s digital landscape, businesses must deliver personalised, seamless...

View Panel: Personalisation at Scale: Delivering Hyper-Personalised Experiences across Channels

02:30PM - Day 1

Effectively embedding SEO across marketing channels for a cohesive...

View Panel: The Future of SEO – Integrating Search for Maximum Impact

04:00PM - Day 1

How brands are getting attacked today See how AI is being...

View AI vs. Your Brand: The New Era of Social Media Attacks

02:00PM - Day 1

Today’s biggest brand challenges don’t always come from competitors....

View Taming Digital Wildfires: Protecting Brand Trust from Fake Narratives

04:00PM - Day 1

More than one-third of advertising impressions reach the wrong...

View Turning Consumer Insights into Advertising Impact Across CTV, DOOH & Display

10:15AM - Day 1

Learn how leading e-commerce brands are scaling profitably through...

View Building an Influencer Engine: Scaling Unlimited Creative and Paid Performance

10:45AM - Day 2

Understanding how to overcome 'buyer scepticism' is the key...

View Panel: Trust Is the New Conversion: How B2B Growth is Being Redefined

04:15PM - Day 1

Adapting full-funnel marketing to integrate paid, owned, and earned...

View Panel: Full-Funnel Marketing for Lasting Impact

02:30PM - Day 1

Identifying the values, purpose, and vision that makes up...

View Panel: Connecting with Consumers Through Authentic Brand Identity

12:30PM - Day 2

Search is fundamentally changing. AI-powered search engines are answering...

View Winning SEO in the Age of AI Search

11:55AM - Day 1

In 2025, global ad spend will top $1 trillion,...

View Creative Loop: The 3-Step AI Workflow for Ad Success

04:15PM - Day 1

Exploring the complexities and best practices of managing Cross-Channel...

View Panel: Media & Advertising in Motion: Strategies for a Dynamic Industry

10:00AM - Day 1

AI Search has redefined what it means to be...

View Agentic Content Strategy & SEO: Authentic Visibility in the Age of AI Search

02:30PM - Day 1

Effectively embedding SEO across marketing channels for a cohesive...

View Panel: The Future of SEO – Integrating Search for Maximum Impact

04:15PM - Day 1

Why sentiment analysis gives you a greater understanding of...

View Fireside Chat: From Data to Dialogue – The Future of Social Listening & Insights

02:00PM - Day 1

As AI answer engines reshape user behavior, marketers need...

View Dominating AI Answer Engines: A Practical Guide to GEO, Visibility, and Measurement

03:00PM - Day 2

• Why the traditional MarTech stack is broken and...

View The Death of the Marketing Stack: How Brands Are Winning With Intelligent Operating Systems Instead

02:15PM - Day 2

Why hyper-personalisation matters: leveraging data, AI, and dynamic content...

View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

04:55PM - Day 1

Join Karim & Giuseppe for an engaging two-part presentation...

View From Testing to Traffic: adidas’s SEO Journey

10:00AM - Day 1

JETs journey of utilizing Marketing Mix Modeling  to optimize...

View AI Meets MMM: JustEatTakeaway’s approach for Scaling Marketing Effectiveness

10:45AM - Day 2

Leveraging authenticity to build genuine, value-driven partnerships Fostering long-term...

View Panel: Leveraging Brand-Creator Relationships: Maximising ROI and Enhancing Brand Values in 2025

09:20AM - Day 2

View Chair’s Welcome – Digital Transformation & Leadership

09:20AM - Day 2

View Chair’s Welcome – Digital Transformation & Leadership

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 November

09:20AM - Day 2

View Digital Experience & eCommerce Strategy Chair’s Welcome

08:50AM - Day 1

View Content & Digital Brand Strategy Chair’s Welcome

03:10PM - Day 2

View The Empathetic Marketer: Making Personalisation Go Both Ways

02:15PM - Day 2

How AI and automation are transforming the customer experience...

View Panel: AI, Automation, and the Future of Human-Centric CX

12:30PM - Day 2

The consumer journey has changed. Discovery, trust, and purchase...

View From Search to Sale: How to Win in the Social-First World

09:20AM - Day 2

View Chair’s Welcome – AI & Marketing – 26 November

04:55PM - Day 1

In a world of constant change, the most successful...

View The Crystal Ball of AI: Using Predictive Insights for Strong AI-Search Visibility

09:20AM - Day 2

View Chair’s Welcome – AI & Marketing Automation

04:55PM - Day 1

How to use data to identify and capitalize on...

View Building a Resilient Marketing Strategy with Data Insights

09:20AM - Day 1

View Chair’s Welcome – Data & Insights – 21 November

09:20AM - Day 2

View Generative Ai & Marketing Chair’s Welcome

02:40PM - Day 1

You've got to take the time to strategize and...

View Community Management – Building A Strategy That Will Help You Humanize Your Brand

09:20AM - Day 2

In this half-day hands-on masterclass, you'll spend time understanding...

View Strategic Planning Masterclass for Growing your Business / Marketing Department

08:50AM - Day 1

View Data & Insights Chair’s Welcome

08:50AM - Day 1

View Social Media & Community Marketing Chair’s Welcome

02:30PM - Day 1

• Discovering seamless journeys and engagement by enabling smooth...

View Panel: Omnichannel Retail: Creating Fluid Customer Journeys

11:40AM - Day 1

AI search as the new "normal" – How generative...

View AI Search and the Future of SEO: How to Stay Visible in a Machine-First World

03:00PM - Day 2

• Why the traditional MarTech stack is broken and...

View The Death of the Marketing Stack: How Brands Are Winning With Intelligent Operating Systems Instead

02:00PM - Day 1

Exploring the key trends evolving social media strategies  Reviewing...

View Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023

03:40PM - Day 1

A marketers dream: Replacing cohort targeting with individual targeting...

View No going on the dark side: How to predict consumer needs and determine behaviour patterns by reading out app usage data

09:50AM - Day 2

View Chair’s Welcome – Customer Experience, Email & Automation

09:20AM - Day 1

View Chair’s Welcome – Sales Enablement, Partnerships & Strategies

09:20AM - Day 2

View Chair’s Welcome – Content & Video Marketing

10:20AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing

12:00PM - Day 2

The importance of storytelling What is [Brand] storytelling?  Benefits...

View Telling Tales in the Digital Age: The Art of Storytelling

10:45AM - Day 2

How to build your video marketing strategy, including video...

View Panel: 1, 2, 3 and Cut! Creating Video Content for Maximal Impact

09:20AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing – 21 November

09:20AM - Day 2

View Influencer Marketing World Chair’s Welcome

09:20AM - Day 2

View Chair’s Welcome – Sales Enablement & B2B Marketing

09:20AM - Day 1

View Chair’s Welcome – Omnichannel Marketing and Personalisation

10:00AM - Day 1

Workshop outline: The creator economy has rapidly evolved beyond...

View Creator Economy Evolution: Building Long-Term, Equitable Partnerships with Niche Creators and Creator CEOs

09:50AM - Day 2

View Chair’s Welcome – Content Marketing & Video

04:00PM - Day 1

In the era of authenticity and trust-based marketing, your...

View Empowering Employees as Influencers – The Untapped Marketing Force

02:15PM - Day 1

AI content tools are transforming the marketing landscape—but how...

View Unlocking AI for Content Strategy – Prompt Formulas that Power Results

09:20AM - Day 2

View Chair’s Welcome – Influencer, Creator & Affiliate Marketing

02:00PM - Day 1

Join us at the BCMA Learning hub for a...

View Influencer Marketing Workshop: Employees as Influencers

10:45AM - Day 1

Join us at the BCMA Learning hub for a...

View AI Workshop: The tools that you need to shape your marketing

09:20AM - Day 2

View Chair’s Welcome – Influencer & Creator Marketing

02:00PM - Day 2

Discussing the role of the CMO and where it...

View Panel: Future Proofing: What is the Role of the Modern CMO

12:00PM - Day 2

This session will explore the three steps Randstad has...

View Randstad. Building the Global Partner for Talent Brand with 80% Efficiency, Using Its Own Randstad Employees Powered by AI

10:45AM - Day 2

AI applications and the impact of AI on creativity...

View Panel: Utilising AI to Stay Ahead of the Curve

09:20AM - Day 1

View Chair’s Welcome – Sales Enablement, Partnerships & Strategies

09:30AM - Day 2

Learn how the real marketing revolution is driven by...

View Marketing Revolution in an AI-Personalized World

09:30AM - Day 2

The Transformative Power of AI for Marketers AI is...

View Harnessing Generative AI to your Marketing Strategies

09:30AM - Day 2

Data-Driven confidence: Accessing natural language of better discovery How...

View Empowering Marketers with Gen AI: Shaping the Future of Digital Marketing

09:30AM - Day 1

View Seizing the Moment: How Uber Captures Consumer Attention

04:15PM - Day 1

Unlocking a data-first strategy, which delivers 1st party data...

View Panel: The Age of 1st Party Data – Unlocking Marketing Effectiveness

10:00AM - Day 2

2024 was a hard year for marketers with AI...

View Three Steps for Marketing Success in the Age of AI

10:30AM - Day 1

Importance of adapting engagement strategies and keeping up with...

View Panel: The Keys to Buyer Engagement from Awareness to Conversion

09:30AM - Day 1

Exploring P&G’s core principles and their critical role in...

View Strategic Fusion: Uniting for Commercial Excellence

10:00AM - Day 1

This fireside chat with Tugce Aksoy, Global Brand Director...

View Solving brands’ biggest problems in 2025: Magnum’s view of influence

04:55PM - Day 1

Using social media as a platform to drive online...

View Social Commerce – From Discovery to Checkout

10:30AM - Day 1

Ensuring a thriving community, which is engaged with your...

View Panel: Building Communities Beyond Metrics

12:30PM - Day 2

Join Tugce Askoy from Magnum and Esme Rice, from...

View Now, Near and Next: how Magnum are progressing the frontier of influencer marketing

10:45AM - Day 2

AI applications and the impact of AI on creativity...

View Panel: Utilising AI to Stay Ahead of the Curve

10:00AM - Day 1

This fireside chat with Tugce Aksoy, Global Brand Director...

View Solving brands’ biggest problems in 2025: Magnum’s view of influence

12:00PM - Day 2

View Practical Solutions for Influencer Problems

10:40AM - Day 2

In truth, media and brands are not thinking about...

View How influencers are transforming media strategy

02:30PM - Day 1

How openness in business practices and customer service can...

View Panel: Building an Authentic and Impactful Brand

02:00PM - Day 2

Discussing the role of the CMO and where it...

View Panel: Future Proofing: What is the Role of the Modern CMO

12:10PM - Day 1

In a digital age where social platforms are saturated...

View Crafting Connection: The Power of Relatability, Authenticity and Community in Social Media

10:30AM - Day 1

Ensuring a thriving community, which is engaged with your...

View Panel: Building Communities Beyond Metrics

03:30PM - Day 1

As Johnnie Walker reaches the 25th anniversary of its...

View Crafting Legacy: Making Long-Term Ideas Work in Short-Term Culture

03:30PM - Day 1

• At a time when many brands chase constant...

View ASICS’ Brand Storytelling: Consistency That Fuels Creativity

09:30AM - Day 1

How ASICS is differentiating itself by challenging the sports...

View Challenging the Rules of the Game

09:30AM - Day 2

A focus on how personalization and AI can be...

View Elevating Retail: Personalization and AI-Driven Omnichannel Strategies for Customer Loyalty

04:15PM - Day 1

Exploring the power of implementing a full-funnel marketing strategy...

View Panel: Building a Successful Full-Funnel Marketing Strategy

12:00PM - Day 2

Content Strategy and Brand Evolution: How Vinted transformed its initial...

View Crafting Vinted’s Identity: Content Strategies and Campaigns

02:30PM - Day 1

Identifying the values, purpose, and vision that makes up...

View Panel: Connecting with Consumers Through Authentic Brand Identity

02:00PM - Day 1

Vinted, the world’s largest online marketplace for secondhand fashion,...

View Sustainable by Design: Brand Building That Enables and Endures Growth

10:30AM - Day 1

Ensuring a thriving community, which is engaged with your...

View Panel: Building Communities Beyond Metrics

02:00PM - Day 2

Discussing the role of the CMO and where it...

View Panel: Future Proofing: What is the Role of the Modern CMO

12:00PM - Day 1

95% of marketers say storytelling is essential—yet almost none...

View DMWF Workshop – The Science of Storytelling

03:30PM - Day 1

In an age of infinite content and constant distraction,...

View The Future of Marketing: Brains, Stories, Agents

02:30PM - Day 1

Designing a marketing tech ecosystem that enables faster, smarter...

View Panel: Reimagining Your Martech Stack in the Age of AI

10:00AM - Day 2

People can recall 65% of marketing visuals but just...

View Shortcuts to Visual Storytelling

02:40PM - Day 2

How to begin your digital transformation journey Discussion on...

View Panel: Navigating the Digital Transformation Roadmap

02:00PM - Day 2

Reviewing the AI transformation in 2024 and what's next...

View Panel: Future-proofing your marketing team with AI

10:30AM - Day 1

How is AI revolutionizing marketing strategies? Reviewing opportunities for...

View Panel: Unlocking the Power of Data and AI

02:00PM - Day 2

Join Elliot Rayner, CMO of Arion, for an exciting...

View AI-powered storytelling

11:50AM - Day 2

Deep dive into challenges that marketers face today and...

View Panel: AI and the Impact in Marketing

03:30PM - Day 1

To lead the way, we must obsess over consumers,...

View The future of media is complex, connected, and creative

03:00PM - Day 2

How emerging technologies and evolving consumer behaviours are shaping...

View Panel: Digital Transformation: Clear Steps to Real Impact

12:00PM - Day 2

Change is the only constant, and we all aspire...

View Digital Leadership: Inspiring and Empowering Teams to Drive Transformation

09:30AM - Day 1

Learning from online communities to generate relevant, more engaging...

View Using Social Insights to Shape Brand Content and Engage With Communities

04:15PM - Day 1

Strategies for recruiting and retaining top talent in enablement...

View Panel: Unlock the Secrets to Building a Powerful Enablement Team

02:00PM - Day 2

Creating an omnichannel marketing strategy that meets user expectations...

View Panel: Mastering Omnichannel Marketing – Strategies and Tactics

02:30PM - Day 1

How openness in business practices and customer service can...

View Panel: Building an Authentic and Impactful Brand

3:10PM - Day 2

Content creation strategies and the steps to creating content...

View Panel: Creating Content Which Connects with your Audience

02:30PM - Day 1

How openness in business practices and customer service can...

View Panel: Building an Authentic and Impactful Brand

3:10PM - Day 2

Content creation strategies and the steps to creating content...

View Panel: Creating Content Which Connects with your Audience

02:40PM - Day 2

Driving commerce sales with robust online customer shopping platforms...

View Modernising Online Shopping for an Ever-Evolving Digital Landscape

10:30AM - Day 1

Identifying the correct brand messaging for product categories and...

View Panel: Unlocking New Ways to Target and Communicate With Your Audience

12:10PM - Day 1

There sometimes is a gap between leadership’s encouragement to...

View Culture of Experimentation: The Discipline of Failing Well

09:30AM - Day 2

Fuel growth through ongoing experimentation Creating a high-impact experimentation...

View Fireside Chat: Embracing Experimentation to navigate a fast-paced digital landscape

02:30PM - Day 1

Explore ways to manage rising acquisition costs by leveraging...

View Panel: Harmonize Sales and Marketing for Optimal Conversion Rates

12:10PM - Day 1

Comprehensive Marketing Strategies: Highlighting the importance of a 360-degree...

View Creating Value Beyond Performance – Evolving Retail Media

10:30AM - Day 1

How is AI revolutionizing marketing strategies? Reviewing opportunities for...

View Panel: Unlocking the Power of Data and AI

12:00PM - Day 2

Join Karen, with over 15 years of diverse industry experience...

View In the Consumer’s Shoes (with an Omnichannel Mindset)

09:30AM - Day 2

Talk on how systemic leadership principles can guide leaders...

View CX Transformation Journey

09:30AM - Day 2

Fuel growth through ongoing experimentation Creating a high-impact experimentation...

View Fireside Chat: Embracing Experimentation to navigate a fast-paced digital landscape

04:15PM - Day 1

Unlocking a data-first strategy, which delivers 1st party data...

View Panel: The Age of 1st Party Data – Unlocking Marketing Effectiveness

10:30AM - Day 1

Identifying the correct brand messaging for product categories and...

View Panel: Unlocking New Ways to Target and Communicate With Your Audience

03:30PM - Day 1

Unlock the power of win-loss analysis and enable your...

View Win More Deals: Tips for Building a Successful Win-Loss Program

10:30AM - Day 1

Importance of adapting engagement strategies and keeping up with...

View Panel: The Keys to Buyer Engagement from Awareness to Conversion

02:30PM - Day 1

Discussing the future of marketing metrics What should you...

View Panel: Maximising Data and Insight Metrics in your Marketing Campaigns

02:30PM - Day 1

• Discovering seamless journeys and engagement by enabling smooth...

View Panel: Omnichannel Retail: Creating Fluid Customer Journeys

10:45AM - Day 2

Reviewing the challenges commerce marketing will face in the...

View Panel: A Frictionless Experience-Driven Commerce Strategy

10:30AM - Day 1

Discussing strategies for ensuring positive customer experience and the...

View Panel: Elevating Customer Experiences and Driving Retention

02:00PM - Day 2

Creating an omnichannel marketing strategy that meets user expectations...

View Panel: Mastering Omnichannel Marketing – Strategies and Tactics

03:30PM - Day 1

Understanding the importance of Gen-Z preferences when creating a...

View Engaging Gen-Z by Crafting a Customer-Centric Approach for Consumers and Employees

12:10PM - Day 1

Ensuring all communications reflect a unified and consistent brand...

View Putting the Right KPIs into Place to Measure Global Brand Impact and Its Performance

12:10PM - Day 1

Discover how Just Eat Takeaway.com for Business has designed...

View Breaking Silos: How Just Eat Takeaway.com for Business Aligns Sales Enablement, Marketing & RevOps for B2B Success

04:15PM - Day 1

How real-time data can be leveraged to drive engagement...

View Panel: Creating Meaningful Social Dialogue – From Insights to Engagement

02:00PM - Day 1

Roblox, a rapidly growing online gaming platform, is becoming...

View How JBL Connects Communities Through the Power of Sound in Roblox

09:30AM - Day 1

View What Makes Amazon Tick – The Data Behind Your Amazon Growth

10:45AM - Day 2

How to build your video marketing strategy, including video...

View Panel: 1, 2, 3 and Cut! Creating Video Content for Maximal Impact

10:45AM - Day 2

Analyse how generative and multimodal AI are reshaping content,...

View Panel: Content in the Age of AI: Scaling Creativity Without Losing Identity

10:00AM - Day 2

How do you keep a brand as playful and...

View Keeping an Iconic Brand Consistent Across 150 Markets

02:15PM - Day 2

Why hyper-personalisation matters: leveraging data, AI, and dynamic content...

View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

10:45AM - Day 2

How to build your video marketing strategy, including video...

View Panel: 1, 2, 3 and Cut! Creating Video Content for Maximal Impact

12:30PM - Day 2

Utilisation of hyper-personalisation in your online strategies Creating personal...

View Fireside Chat: Exploring Personalised eCommerce

04:15PM - Day 1

Exploring the power of implementing a full-funnel marketing strategy...

View Panel: Building a Successful Full-Funnel Marketing Strategy

03:00PM - Day 2

Exploring how brands can create meaningful content that reduces...

View Shaping Content Strategies for the Eco-Conscious Consumer

02:30PM - Day 1

Join this panel to explore strategies for managing omnichannel...

View Panel: Omnichannel Insights: From Data Handling to Goal Setting

10:45AM - Day 2

Creating seamless, personalised journeys by unifying customer data across...

View Panel: Elevating Customer Experience Through Unified Data

02:30PM - Day 1

Explore ways to manage rising acquisition costs by leveraging...

View Panel: Harmonize Sales and Marketing for Optimal Conversion Rates

3:10PM - Day 2

Content creation strategies and the steps to creating content...

View Panel: Creating Content Which Connects with your Audience

02:00PM - Day 2

A discussion surrounding the future of influencer marketing campaigns...

View Panel: Taking a Futuristic Standpoint on Influencer Marketing

02:15PM - Day 2

See how leading companies are breaking silos between revenue...

View Panel: From Siloed to Synced: How Top Teams Align Sales, Marketing & RevOps

10:45AM - Day 2

Exploring the latest innovations that can enhance digital experiences...

View Panel: Harnessing Innovation in your Digital Strategy

10:30AM - Day 1

How is AI revolutionizing marketing strategies? Reviewing opportunities for...

View Panel: Unlocking the Power of Data and AI

02:00PM - Day 2

Discussing the role of the CMO and where it...

View Panel: Future Proofing: What is the Role of the Modern CMO

02:00PM - Day 2

Best practices for repurposing content for different channels and...

View Fireside Chat: Content Quest: Tools, Teams, and Tactics for Winning Campaigns

10:30AM - Day 1

How unified customer data transforms marketing, CRM, and customer...

View Panel: Connected Data: The Foundation of Intelligent Marketing

04:15PM - Day 1

Exploring the complexities and best practices of managing Cross-Channel...

View Panel: Media & Advertising in Motion: Strategies for a Dynamic Industry

04:15PM - Day 1

Unlocking a data-first strategy, which delivers 1st party data...

View Panel: The Age of 1st Party Data – Unlocking Marketing Effectiveness

12:30PM - Day 2

Utilisation of hyper-personalisation in your online strategies Creating personal...

View Fireside Chat: Exploring Personalised eCommerce

04:15PM - Day 1

Exploring how tools & technology, including automation, can impact...

View Fireside Chat: Enhancing Customer Journeys Across Their Purchasing Lifecycle

02:30PM - Day 1

Chances are high that covids effect on the world,...

View Leadership tactics in digital transformation

09:30AM - Day 2

The Covid pandemic caused a snowball of direct &...

View The new world of digital environments

02:30PM - Day 1

Navigating changing social media platforms and embracing consumer trends...

View Panel: Strategies and Tactics to Navigate Social Media Platforms

04:15PM - Day 1

How real-time data can be leveraged to drive engagement...

View Panel: Creating Meaningful Social Dialogue – From Insights to Engagement

02:40PM - Day 2

Exploring strategies and tactics for optimising marketing campaigns using...

View Panel: Unlocking the Secrets to Marketing Automation

02:30PM - Day 1

Explore ways to manage rising acquisition costs by leveraging...

View Panel: Harmonize Sales and Marketing for Optimal Conversion Rates

10:30AM - Day 1

Identifying the correct brand messaging for product categories and...

View Panel: Unlocking New Ways to Target and Communicate With Your Audience

09:30AM - Day 1

How ASICS is differentiating itself by challenging the sports...

View Challenging the Rules of the Game

02:30PM - Day 1

Explore ways to manage rising acquisition costs by leveraging...

View Panel: Harmonize Sales and Marketing for Optimal Conversion Rates

10:30AM - Day 1

Importance of adapting engagement strategies and keeping up with...

View Panel: The Keys to Buyer Engagement from Awareness to Conversion

02:00PM - Day 2

A discussion surrounding the future of influencer marketing campaigns...

View Panel: Taking a Futuristic Standpoint on Influencer Marketing

10:30AM - Day 1

Ensuring a thriving community, which is engaged with your...

View Panel: Building Communities Beyond Metrics

04:15PM - Day 1

Strategies for recruiting and retaining top talent in enablement...

View Panel: Unlock the Secrets to Building a Powerful Enablement Team

02:30PM - Day 1

Navigating changing social media platforms and embracing consumer trends...

View Panel: Strategies and Tactics to Navigate Social Media Platforms

10:45AM - Day 2

Reviewing the challenges commerce marketing will face in the...

View Panel: A Frictionless Experience-Driven Commerce Strategy

04:15PM - Day 1

Strategies for recruiting and retaining top talent in enablement...

View Panel: Unlock the Secrets to Building a Powerful Enablement Team

10:00AM - Day 1

Brand marketers and agencies are crucial in shaping brand...

View Omnichannel Marketing Mastery: Overcoming Pitfalls and Driving Impact

2:40PM - Day 2

Test new ideas and concepts in content: Integrating art...

View Re-inventing Digital Marketing: Virtual Production and Innovative Digital Techniques

02:30PM - Day 1

Navigating changing social media platforms and embracing consumer trends...

View Panel: Strategies and Tactics to Navigate Social Media Platforms

04:15PM - Day 1

Exploring the power of implementing a full-funnel marketing strategy...

View Panel: Building a Successful Full-Funnel Marketing Strategy

10:45AM - Day 2

Exploring the latest innovations that can enhance digital experiences...

View Panel: Harnessing Innovation in your Digital Strategy

02:40PM - Day 2

Exploring strategies and tactics for optimising marketing campaigns using...

View Panel: Unlocking the Secrets to Marketing Automation

2:40PM - Day 2

Test new ideas and concepts in content: Integrating art...

View Re-inventing Digital Marketing: Virtual Production and Innovative Digital Techniques

04:15PM - Day 1

Unlocking a data-first strategy, which delivers 1st party data...

View Panel: The Age of 1st Party Data – Unlocking Marketing Effectiveness

04:15PM - Day 1

How real-time data can be leveraged to drive engagement...

View Panel: Creating Meaningful Social Dialogue – From Insights to Engagement

10:45AM - Day 2

Leveraging authenticity to build genuine, value-driven partnerships Fostering long-term...

View Panel: Leveraging Brand-Creator Relationships: Maximising ROI and Enhancing Brand Values in 2025

02:00PM - Day 2

A discussion surrounding the future of influencer marketing campaigns...

View Panel: Taking a Futuristic Standpoint on Influencer Marketing

04:15PM - Day 1

Exploring how tools & technology, including automation, can impact...

View Fireside Chat: Enhancing Customer Journeys Across Their Purchasing Lifecycle

10:45AM - Day 2

Reviewing the challenges commerce marketing will face in the...

View Panel: A Frictionless Experience-Driven Commerce Strategy

10:45AM - Day 2

How leadership sets the tone for embracing digital change...

View Panel: Culture, Leadership, and the Digital Transformation Imperative

02:40PM - Day 2

Exploring strategies and tactics for optimising marketing campaigns using...

View Panel: Unlocking the Secrets to Marketing Automation

3:10PM - Day 2

Content creation strategies and the steps to creating content...

View Panel: Creating Content Which Connects with your Audience