Hands-on learning, real tools, and practical frameworks delivered by our industry content partners

How brands can use AI thoughtfully while maintaining brand consistency, expanding creative variation, and evaluating campaign performance effectively on Pinterest.

Organizations that build a modern data and AI strategy — unifying mindset, people, and technology — will leap from AI experimentation to autonomous business impact. By treating data as a product, empowering federated communities, and establishing governed, AI-ready foundations, leaders can unlock agentic AI’s full transformative potential.

Media budgets are under constant pressure, and marketers need to make every investment count. But spending smarter isn’t just about spending less; it’s about understanding consumer behaviour and the context in which people discover content, interact with brands and make decisions. By looking beyond reach and traditional media planning habits, marketers can identify new opportunities to make their campaigns more relevant and effective.
In this session, participants will explore how insights into consumer behaviour and the way people use social platforms can inform smarter media decisions. Through concrete examples, including emerging advertising formats on Snapchat such as Promoted Places and Sponsored Snaps, the session offers practical tips on how to connect with audiences in relevant contexts, develop more effective campaigns and get more out of their media budgets.

• How BeReal challenged the endless-scroll model – By creating a more finite, intentional social experience, BeReal shifted the focus from constant consumption to authentic participation, offering a glimpse into what many consumers increasingly want from digital platforms.
• Why consumers are pushing back against always-on social – As screen fatigue grows and attention becomes more fragmented, users are seeking more meaningful, lower-pressure ways to connect online. We’ll explore what this shift means for brands and marketers.
• The rise of native, authentic brand engagement – What can marketers learn from platforms built around real moments rather than polished content? Discover why platform-first creativity and authentic participation are becoming more effective than adapting the same campaign everywhere
• Trust, AI, and the return of the human internet – As AI-generated content, bots, and synthetic engagement become more common, consumers are placing greater value on authenticity, community, and “proof of human.” We’ll discuss how these forces are reshaping expectations for brands and the future of digital engagement.

• Reddit’s growth and its changing role in the digital landscape.
• How community conversations are shaping discovery, influence and consumer decisions.
• What marketers can learn from Reddi and how brands can show up in communities in a useful, authentic way.

Interactive workshop · Learning Hub · in partnership with the BCMA

More brands are funding the show, not just the ad break. Media economist Annie Krukowska looks at what that money really buys, and who ends up with the value.

• Four ways brand money meets entertainment, and when each one makes sense
• How the deal structure changes your risk, rights and upside
• Lessons from Crocs, Duolingo and Jamie Oliver × Life360

Why attend: this is a working session. Your table becomes a brand’s investment committee, decides whether to fund a pitch and defends the decision. You’ll leave with a one-page commissioning brief you can use on your next proposal.

We’ve tested every LinkedIn ad tactic, format and playbook and you can think of. In this talk, we’re going to share what really drives pipeline for our clients, and what you should stop doing right away.

Attention is rented. Communities are owned. As reach gets more expensive and trust harder to earn, the brands that win are the ones people gather around: from LEGO fans designing the next set, to Salesforce’s Trailblazers, to Notion’s ambassadors growing a brand without a media budget.

In this hands-on workshop, the captains of the Marketing Breakfast Club, a volunteer community of marketers, share what it really takes to build and keep a community alive. We break down what separates thriving brand communities from the ones that fade, then put it into practice. Working in small groups with a simple Community Canvas, participants design the hook of value for a brand and pitch it to the room.

As with every Marketing Breakfast Club gathering, you’ll meet plenty of conversation designed to help you connect with as many peers as possible.

You will leave with:

• A clear model of why people join, stay and contribute
• A one-page canvas to start or reboot a community for your brand
•  Lessons from real successes and failure
•  New peers: you arrive as an attendee and leave as part of a community

A practical masterclass on building a B2B podcast that runs your whole content strategy. I’ll take the audience from launch to growth, using real examples from the shows we produce for our clients.

What the audience will learn:

• How to start a podcast, and how to give it a theme that attracts the right audience
• How to use it for lead gen, so every episode opens doors with prospects
• How to turn it into a full content system, with one recording feeding your socials, blog and email
• How to tap into your guests’ and hosts’ networks to reach new audiences
• How to build your brand (and your hosts’ personal brands) through the show
• How to build out and grow the podcast once it’s up and running