Natalia is an entrepreneur, strategist and advisor to multi-product enterprises at critical inflection points. As Founder of NXERA Consulting, she drives growth through brand and go-to-market strategy, and digital and AI transformation. Previously Global Head of Marketing Strategy (Trips) at Booking.com, she also held various roles at EY across Europe and Asia. She founded the Marketing Breakfast Club, an Amsterdam-based community for marketers now spanning six countries and growing, with the vision of building the world’s most connected marketing community – city by city.