Learning Hub

Every day, billions of people search, scroll, stream, and shop. For advertisers, capturing this fragmented attention means navigating unprecedented complexity across Search, Display, Video, and Measurement. To win, brands need to transform how they work – and the Google Marketing Platform (GMP) is the engine driving that transformation.

In this session, Google’s Head of GMP, Robert Nyman, will break down how to harness the full power of GMP integrated with Google’s advanced AI to gain a distinct competitive advantage.

You’ll learn:

– Why standard marketing setups fall short in an AI-first world, and why a unified adtech ecosystem is non-negotiable.

– How to seamlessly connect data, media, and measurement to automate manual processes and optimize your marketing efforts in real time.

– What specific AI-driven features within GMP you should deploy today to scale performance.

Whether you’re a brand marketer, agency leader, or tech partner, this session will provide actionable strategies to cut through the noise and turn digital opportunity into measurable results.

• How BeReal challenged the endless-scroll model – By creating a more finite, intentional social experience, BeReal shifted the focus from constant consumption to authentic participation, offering a glimpse into what many consumers increasingly want from digital platforms.
• Why consumers are pushing back against always-on social – As screen fatigue grows and attention becomes more fragmented, users are seeking more meaningful, lower-pressure ways to connect online. We’ll explore what this shift means for brands and marketers.
• The rise of native, authentic brand engagement – What can marketers learn from platforms built around real moments rather than polished content? Discover why platform-first creativity and authentic participation are becoming more effective than adapting the same campaign everywhere
• Trust, AI, and the return of the human internet – As AI-generated content, bots, and synthetic engagement become more common, consumers are placing greater value on authenticity, community, and “proof of human.” We’ll discuss how these forces are reshaping expectations for brands and the future of digital engagement.