#DMWF Europe 2021

Since QR codes were created in 1994, they’ve shown up just about everywhere. Marketers used them on drink labels, business cards, and even billboards. But no matter how trendy they were, many consumers saw QR codes as a gimmick rather than a useful tool. What was in it for them? Why should they visit a… Read more »

Raise your hand if you have a wallet bursting with so-called “customer loyalty” cards. You likely have one for each supermarket, your favourite coffee chain, and maybe for the bookstore. With some brands upgrading to an app, you probably also have a smartphone screen full of their colourful icons. But how often do those loyalty… Read more »

Session It’s a case of good news and bad news for digital marketers right now. The bad news is that third-party cookies are being phased out by 2022 – and however hard one begs, they’re not coming back. The good news, however, is that necessity is often the mother of invention – and if brands… Read more »

Covid-19 has changed the way in which the world works and, like every other industry, marketing found itself in turmoil in March 2020. As consumer priorities and behaviours dramatically altered, marketing strategies naturally had to fall in line or by the wayside. Brands navigated forward carefully, questioning whether they should pivot strategy for the climate… Read more »