More than two fifths (42%) of enquiries are being ignored or left unanswered, with just 13% answered in full and in a timely way. This is according to a new report that has revealed significant failings when it comes to customer service performance across the UK’s leading retail brands. The Convers-AI-tional Nation Report, conducted by… Read more »
Sponsors
1,000+ Attendees
3 Days of Content
5 Conference Tracks
80+ Speakers
40+ Exhibitors
56% Director Level/ Above
2022 Speaker community
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Jorne Korzelius
Head of Marketing Fitbit for Northern Europe
02:30PM - Day 2
View Panel: Building a powerful influencer marketing strategy
Nicola Calia
Influencer Marketing Manager
Vinted
12:10PM - Day 2
View How to win a market with influencer marketing
Janina Jahns
Senior Culture & Entertainment Manager, Northern Europe
Diageo
12:30PM - Day 1
View Beyond the persona and data: Creating content & stories that resonate with customers
04:10PM - Day 1
View Panel: Brand responsibility and why marketers need to take it seriously
Rituja Bakshi
Strategic Partner Manager Ecommerce
PVH Europe
12:10PM - Day 2
View Consumer trends impacting your eCommerce strategy
11:00AM - Day 2
View Panel: The Key To Omnichannel Success
02:30PM - Day 2
View Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation
Joerg Schudrowitz
Social Media Lead, Central Europe
BSH Home Appliances
03:40PM - Day 1
View No going on the dark side: How to predict consumer needs and determine behaviour patterns by reading out app usage data
Maxime Hendriks
Campaign Manager
We Are Era
12:10PM - Day 2
View How to win a market with influencer marketing
Nikki Constantine
Director Strategic Marketing & Brand
AfterPay
11:00AM - Day 2
View Panel: The Key To Omnichannel Success
10:00AM - Day 1
View Panel: Future Proofing your Digital Strategy
09:00AM - Day 2
View Devising integrated digital strategies and tactics to drive your business KPIs
10:00AM - Day 2
View Panel: Customer experience in the age of omni-channel
Jimmy Moe
International Sales Manager
Pitchy
11:20AM - Day 1
View Pitchy Presentation
Mathis Betz
VP of Sales & Customer Success
IROIN® Influencer Marketing Suite
11:00AM - Day 2
View Panel: Where will influencer marketing go next?
Who are we?
With a 13+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF Europe prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
The agenda will focus on supporting marketers to tackle challenges they’re facing to inspire and share practical advice to help to plan, implement and execute new strategies to impact their campaigns for the future.
Now co-located with Influencer Marketing World
Plus excitingly co-located with the in-person launch of Influencer Marketing World! A dedicated conference for savvy & creative marketers to take their influencer marketing campaigns to the next level!
1000+ Senior Managers from Global Brands
#DMWF Conference Tracks
Previous Speaker community
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Brad Porteus
CMO
OLX Group
03:20PM - Day 1
View Panel: The rise in brand responsibility & the importance to consumers
Mazen Mroue
Former Head of Global Digital Media and Martech
10:00AM - Day 2
View Panel: Data Marketing & Analytics – What do marketers need to know for 2022
Alex Deflandre
B2B eCommerce Lead
Coca-Cola Europacific Partners
09:30AM - Day 2
View Digital engagement in B2B: What it takes to create value for your customers and your business
10:00AM - Day 2
View Panel: Customer experience in the age of omni-channel
Mauro Oretti
Vice President Marketing & Commercial
SkyTeam
12:30PM - Day 1
View Overcoming COVID times: Innovating your strategy for the future
Jorne Korzelius
Head of Marketing Fitbit for Northern Europe
02:30PM - Day 2
View Panel: Building a powerful influencer marketing strategy
Meagen Johnson
SVP of Marketing
JANE
04:00PM - Day 1
View Panel: What will social media look like in 2022 and beyond
Omer Waysman
Director, Global eCommerce & Business Development
Danone
09:00AM - Day 2
View Fireside Chat: Status quo of Ecommerce and next BIG trends we face in 2022
Tom Kerkhof
Global Head of Social Media
Navico
02:30PM - Day 2
View Harnessing the power of the online communities
Natacha Volpini
Head of Global Media
The HEINEKEN Company
09:30AM - Day 2
View Working with influencers to boost your brand awareness and consideration: do’s and dont’s
Hugo Pereira
Chief Growth Officer
EVBox
11:30AM - Day 2
View Redesigning your touchpoints—EVBox’s digital experience mantra
David Cuen
Director of Content Communities
Booking.com
12:10PM - Day 1
View Importance of UGC: The Invaluable Addition to your Content Strategy
Sophie Gaffre
Global Head of Brand Strategy
Atida
02:00PM - Day 1
View Panel: The Art of Storytelling in 2021
Christiana Courtright
Senior Strategist
AKQA
12:30PM - Day 2
View Why I think TikTok could be the future of social selling in a cookie less world
Nicolas Griffioen
Head of Social Media
G-Star
09:00AM - Day 1
View Creating a global social media campaign featuring Snoop Dogg
Joris Garritsen
Executive Director Transformation & Digital
MediaCom NL
02:30PM - Day 1
View Leadership tactics in digital transformation
09:30AM - Day 2
View The new world of digital environments
Tommaso Di Giovanni
Vice President Global Communications
Philip Morris International
10:00AM - Day 2
View How to Successfully Communicate Your Next Campaign on a Global Scale
Maira Genovese
Founder and President
MG Empower
09:50AM - Day 1
View OnDemand: The future of influencer marketing in the metaverse
10:00AM - Day 2
View Panel: Exploring Diversity & Inclusion to drive marketing forward
10:00AM - Day 1
View Panel: Building a powerful influencer marketing strategy
Clive Roach
Director of Social Media
Signify (Philips Lighting)
11:30AM - Day 2
View Breaking Moulds in Social and Storytelling strategies
02:00PM - Day 1
View Panel: The Art of Storytelling in 2021
Sanne Jans
Head of Marketing
Magioni
04:00PM - Day 1
View Aligning your brand and growth strategy
Joseph Byrne
Principal Solutions Engineer, CIPP/E, CIPM, CIPT
OneTrust
09:30AM - Day 1
View OnDemand: Preparing For The End of Third-Party Cookies
12:00PM - Day 1
View Trust is the New Currency: The Value of First-Party Data Capture
Sophie Clarke
Director, Social Media & Consumer PR EMEA
Radisson Hotel Group
11:30AM - Day 1
View Looking to stand out from the crowd? Find the right influencer partners and create distinct content for your brand!
Alan Gray MSc (oxon) BSc CPsychol
Senior Research Psychologist
Tailify
03:30PM - Day 1
View Using Behavioural Science to Create Influencer Marketing Campaigns that People Love!
11:50AM - Day 1
View OnDemand: Using Behavioural Science to Create Influencer Marketing Campaigns that People Love!
Bart ter Beek
Marketing Communications Campaign Manager
Renault Group
12:00PM - Day 1
View Designing user-centric social advertising experiences
Carolina Ogando
Ecommerce Business Specialist
Wells
10:00AM - Day 1
View Accelerating and overcoming the challenges with Ecommerce growth
Vesselina Markova
Brand Partnerships Lead - E-Commerce & Multi-Channel DACH & NL
Tik Tok
10:00AM - Day 2
View Panel: Data Marketing & Analytics – What do marketers need to know for 2022
Emma Brooks
Social Media and Content Marketing Lead – Europe
Teva Pharmaceuticals
02:00PM - Day 2
View Driving and scaling a social media culture
Frans Riemersma
Founder
Martech Tribe
12:30PM - Day 2
View Three things to get MarTech right- MarketingOps, Must-have technology and Customer Data Models
Anastasiia Kapitonova
Head of Brand and Communications
BUX
11:30AM - Day 1
View How to scale up a brand without losing your purpose
Nora Gonzalez
Head of Enterprise & Content Marketing
Sendinblue
10:40AM - Day 1
View Accelerate your growth with more powerful marketing campaigns using Sendinblue
12:30PM - Day 1
View OnDemand: Accelerate your growth with more powerful marketing campaigns using Sendinblue
02:30PM - Day 2
View Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation
Sponsors & Exhibitors
Latest Digital Marketing News & Industry Insights from MarketingTech News
42% of customer queries to leading UK retailers go unanswered
READ MOREMaira Genovese, MG Empower: How ‘influence’ is reshaping marketing
READ MOREMG Empower founder and president, Maira Genovese, explains how influencer marketing is evolving, and shares tips on how to incorporate it into an overall marketing strategy. For anyone who doesn’t know about MG Empower, could you tell us a little bit about what it does? We are a fully integrated marketing powerhouse offering a range… Read more »
One in three Brits prefer to reach customer service via WhatsApp
READ MOREOne in three Brits would prefer to contact customer service via SMS or WhatsApp, new research shows, highlighting the need for businesses to employ a fully omnichannel presence. Despite call centres being a traditional means of communication between brands and their customers, this is now the preference for under half of the UK population (43%),… Read more »
Marketing analytics are only influencing 53% of decisions
READ MOREMarketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner. In May and June 2022, Gartner surveyed 377 users of marketing analytics to explore the role of marketing analytics in decision making. Joseph Enever, senior director analyst in the Gartner Marketing practice, said: “CMOs often believe… Read more »
