Consumer behaviour looks entirely different than it did a year ago. Lockdowns and shelter-in-place orders gave people more time to browse online, discover, and fall in love with existing and new brands. More than ever, consumers expect relevancy — and their tolerance for unpurposeful experiences has plummeted. In other words, spray-and-pray marketing tactics no longer… Read more »
900+ Attendees
2 Days of Content
5 Conference Tracks
40+ Speakers
20+ Exhibitors
56% Director Level/ Above
With a 11+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF Europe prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
This fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office.
The agenda will focus on supporting marketers to tackle challenges that 2020 has presented, to inspire and share practical advice to help our community to plan, implement and execute new strategies to impact their campaigns for the future.
#DMWF Europe is free to attend and will be exclusively for the community of Senior Marketing Professionals within Europe.
This online event will be running on an application model to uphold the seniority of our #DMWF attendees.
2020 Speakers Include
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Gareth Dunsmore
Region Vice President, Brand & Customer Experience
Nissan AMIEO
12:30PM - Day 1
View The New Digital Landscape: Delivering Experiences That Matter
Telem Yahav
Head of Content & Digital Strategy
Strauss Group
09:30AM - Day 1
View Pivoting content strategy in times of change
Nikki Constantine
Director of Marketing, Brand & Digital
Liberty Global
01:40PM - Day 2
View Devising integrated digital strategies and tactics to drive your business KPIs
Yenan Wang
Business Director of Content & Influencer
PHD
02:00PM - Day 2
View LIVE Panel: Exploring the realities and trends of Social Media
Zehra Chatoo
Strategic Planning Partner, Facebook Leadership Team
09:30AM - Day 1
View 2021 The Journey’s End
Munise Can
Strategy Director
VIRTUE agency by VICE
03:00PM - Day 1
View The Door To Desire
Tobias Düperthal
Business Intelligence Engineer
fashionette AG
10:00AM - Day 2
View Empowering data-driven marketing with intelligent data centralization
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View Adverity
Jake Athey
VP of Marketing and Customer Experience
Widen
01:00PM - Day 1
View Brand Chaos to Strategy: The Tools and Tactics of Realigning Your Brand to a Post-COVID World
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View Widen
Romulo Rejon
Head of Content Marketing Strategy
Telefónica
09:00AM - Day 1
View How to combine Artificial Intelligence and Human Emotion to create content at scale that connects with the audience
02:15PM - Day 2
View Content Marketing Masterclass – Get Ready for the Year Ahead
Dimos Papadopoulos
Marketing Analytics Assistant Manager
adidas Group
12:30PM - Day 1
View Investing in Digital: How to navigate Virus-X
Luke Quilter
CEO
Sleeping Giant Media
01:40PM - Day 2
View Why Your Business Needs To Adopt A Re-Startup Mentality
Ben Foster
Marketing & Communications Manager
The Waldorf Hilton
09:00AM - Day 2
View Marketing in unprecedent times with strategic and reactive campaigns
Patrick Fagan
Co-Founder and Chief Science Officer
Capuchin Behavioural Science
11:30AM - Day 2
View How to be Remotely Engaging
Maximilian H. Nierhoff
Head of Business Intelligence
fashionette AG
10:00AM - Day 2
View Empowering data-driven marketing with intelligent data centralization
-
View Adverity
Oisin Lunny
Professor for UX Driven Business
Oisin Lunny
Rumble Romagnoli
CEO
Relevance
01:00PM - Day 2
View Exclusive Insights from Luxury Brands: How Storytelling Will Help Your Brand Thrive In The Long Term
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View Relevance
Nasreen Akter
Ecommerce Campaign Manager
Publicis Groupe
11:30AM - Day 1
View Charting a new path forward: Online Shoppers 2.0
Nora Gonzalez
Head of Enterprise & Content Marketing
Sendinblue
12:00PM - Day 1
View Marketing Automation – Increase your marketing performance at low effort
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View Sendinblue
Ben Ellis
Senior Research Consultant
Brandwatch
10:30AM - Day 2
View How to Spot Valuable New Consumer Trends With Digital Consumer Intelligence: A Case Study on Sustainability
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View Brandwatch
Mareille de Bloois
Consumer behaviour Expert
Autoriteit Consument en Markt
03:00PM - Day 1
View Boundaries of online persuasion
#DMWF Conference Tracks
Influencer
& Social Media Marketing
Content & Digital Brand Strategy
Digital Experience
& eCommerce Strategy
Data
& Disruptive Tech
2020 Sponsors
2019 Sponsors
900+ Senior Managers from Global Brands
Latest Digital Marketing News & Industry Insights from #DMWF Online powered by MarketingTech News
Four ways AI can help you keep pace with changing consumer behaviours
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READ MOREAll eyes are on TikTok; from users who can’t get enough of its content to the US companies making a bid for acquisition — and brands are waking up to the potential. High on the list of attractions is scale. In just two years, the video app has gone from 55 million to almost 700… Read more »
Perspectives: Digital Transformation Through the Lens of Strategic Marketing extract: Exploring CMO/CIO synergies
READ MOREEditor’s note: This is an exclusive extract from Lynn Scheurell’s new eBook, Perspectives: Digital Transformation Through the Lens of Strategic Marketing. This extract, from chapter five, ‘Woke Leadership’, explores CMO and CIO alignment, as well as questions which need to be asked to drive digital transformation. — CMOs are masters of alignment in terms of… Read more »
How to clean up with the right dashboard strategy: Turning marketing data into business insights
READ MOREData and analytics are designed to drive revenue and provide the insights necessary to grow an organisation’s bottom line – guiding key decisions, identifying new customers and determining what is working and what is not. And while data has always been an important part of a business’ strategy, with the increase of digital marketing and… Read more »
