Around 50% of the top 100 most visible websites on Google.com still fail to deliver a ‘good’ page experience on desktop as defined in the search engine’s Core Web Vitals update which finished rolling out in August 2021. And 44% of the top 100 websites fail on mobile, according to research by research from Searchmetrics.… Read more »
2021 Sponsors include
1,000+ Attendees
4 Days of Content
5 Conference Tracks
80+ Speakers
40+ Exhibitors
56% Director Level/ Above
With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF Europe prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
The agenda will focus on supporting marketers to tackle challenges they’re facing to inspire and share practical advice to help to plan, implement and execute new strategies to impact their campaigns for the future.
Amsterdam, 21-22 November
DMWF Europe returns to the RAI in Amsterdam for a must-see event, bringing together the best and brightest minds in digital marketing for a multi-day in-person conference and expo offering an unmissable unique learning experience.
Speakers at the forefront of their industry will be on stage providing the guidance and essential skills marketers need to surpass their 2021 marketing goals.
Our unrivalled content will inspire, inform and support marketers in being the best they can be! Become an integral part of a network of marketing leaders.
2021 Speakers Include
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Brad Porteus
CMO
OLX Group
03:20PM - Day 1
View Panel: The rise in brand responsibility & the importance to consumers
Mazen Mroue
Former Head of Global Digital Media and Martech
10:00AM - Day 2
View Panel: Data Marketing & Analytics – What do marketers need to know for 2022
Alex Deflandre
B2B eCommerce Lead
Coca-Cola Europacific Partners
09:30AM - Day 2
View Digital engagement in B2B: What it takes to create value for your customers and your business
10:00AM - Day 2
View Panel: Customer experience in the age of omni-channel
Mauro Oretti
Vice President Marketing & Commercial
SkyTeam
12:30PM - Day 1
View Overcoming COVID times: Innovating your strategy for the future
Jorne Korzelius
Head of Marketing Fitbit for Northern Europe
10:00AM - Day 1
View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies
Meagen Johnson
SVP of Marketing
JANE
04:00PM - Day 1
View Panel: What will social media look like in 2022 and beyond
Omer Waysman
Director, Global eCommerce & Business Development
Danone
09:00AM - Day 2
View Fireside Chat: Status quo of Ecommerce and next BIG trends we face in 2022
Tom Kerkhof
Global Head of Social Media
Navico
02:30PM - Day 2
View Harnessing the power of the online communities
Natacha Volpini
Head of Global Media
The HEINEKEN Company
09:30AM - Day 2
View Working with influencers to boost your brand awareness and consideration: do’s and dont’s
Hugo Pereira
Chief Growth Officer
EVBox
11:30AM - Day 2
View Redesigning your touchpoints—EVBox’s digital experience mantra
David Cuen
Director of Content Communities
Booking.com
12:10PM - Day 1
View Importance of UGC: The Invaluable Addition to your Content Strategy
Sophie Gaffre
Global Head of Brand Strategy
Atida
02:00PM - Day 1
View Panel: The Art of Storytelling in 2021
Christiana Courtright
Senior Strategist
AKQA
12:30PM - Day 2
View Why I think TikTok could be the future of social selling in a cookie less world
Joerg Schudrowitz
Digital Innovation Manager
BSH Home Appliances Corporation
09:00AM - Day 1
View Innovative Audience Targeting with Geo-Tracking and App Usage Data
Nicolas Griffioen
Head of Social Media
G-Star
09:00AM - Day 1
View Creating a global social media campaign featuring Snoop Dogg
Joris Garritsen
Executive Director Transformation & Digital
MediaCom NL
02:30PM - Day 1
View Leadership tactics in digital transformation
09:30AM - Day 2
View The new world of digital environments
Tommaso Di Giovanni
Vice President Global Communications
Philip Morris International
10:00AM - Day 2
View How to Successfully Communicate Your Next Campaign on a Global Scale
Maira Genovese
Founder and President
MG Empower
09:50AM - Day 1
View OnDemand: The future of influencer marketing in the metaverse
10:00AM - Day 2
View Panel: Exploring Diversity & Inclusion to drive marketing forward
10:00AM - Day 1
View Panel: Building a powerful influencer marketing strategy
Clive Roach
Director of Social Media
Signify (Philips Lighting)
11:30AM - Day 2
View Breaking Moulds in Social and Storytelling strategies
02:00PM - Day 1
View Panel: The Art of Storytelling in 2021
Sanne Jans
Head of Marketing
Magioni
04:00PM - Day 1
View Aligning your brand and growth strategy
Joseph Byrne
Principal Solutions Engineer, CIPP/E, CIPM, CIPT
OneTrust
09:30AM - Day 1
View OnDemand: Preparing For The End of Third-Party Cookies
12:00PM - Day 1
View Trust is the New Currency: The Value of First-Party Data Capture
Sophie Clarke
Director, Social Media & Consumer PR EMEA
Radisson Hotel Group
11:30AM - Day 1
View Looking to stand out from the crowd? Find the right influencer partners and create distinct content for your brand!
Alan Gray MSc (oxon) BSc CPsychol
Senior Research Psychologist
Tailify
03:30PM - Day 1
View Using Behavioural Science to Create Influencer Marketing Campaigns that People Love!
11:50AM - Day 1
View OnDemand: Using Behavioural Science to Create Influencer Marketing Campaigns that People Love!
Bart ter Beek
Marketing Communications Campaign Manager
Renault Group
12:00PM - Day 1
View Designing user-centric social advertising experiences
Carolina Ogando
Ecommerce Business Specialist
Wells
10:00AM - Day 1
View Accelerating and overcoming the challenges with Ecommerce growth
Vesselina Markova
Brand Partnerships Lead - E-Commerce & Multi-Channel DACH & NL
Tik Tok
10:00AM - Day 2
View Panel: Data Marketing & Analytics – What do marketers need to know for 2022
Emma Brooks
Social Media and Content Marketing Lead – Europe
Teva Pharmaceuticals
02:00PM - Day 2
View Driving and scaling a social media culture
Frans Riemersma
Founder
Martech Tribe
12:30PM - Day 2
View Three things to get MarTech right- MarketingOps, Must-have technology and Customer Data Models
Anastasiia Kapitonova
Head of Brand and Communications
BUX
11:30AM - Day 1
View How to scale up a brand without losing your purpose
Nora Gonzalez
Head of Enterprise & Content Marketing
Sendinblue
10:40AM - Day 1
View Accelerate your growth with more powerful marketing campaigns using Sendinblue
12:30PM - Day 1
View OnDemand: Accelerate your growth with more powerful marketing campaigns using Sendinblue
02:30PM - Day 2
View Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation
#DMWF Conference Tracks
DMWF Sponsors 2021
Exhibitors
1000+ Senior Managers from Global Brands
Latest Digital Marketing News & Industry Insights from MarketingTech News
Half of top websites fail to meet Google’s user experience requirements
READ MORELush shuns social media in user safety protest
READ MOREBritish cosmetics retailer Lush has ditched social media in protest at what it deems to be a lack of action taken by the social media networks to improve user welfare. From November 26, the brand has turned its back on Instagram, Facebook, TikTok and Snapchat, until the platforms take action to provide a safer environment… Read more »
Lack of Trust in marketing data – What does this mean for the CMO?
READ MOREEarlier this month Adverity launched its latest research project, surveying 964 marketers and marketing data analysts to understand their major challenges, strategic priorities, and pain points. Shockingly, the research found that over a third (34%) of CMOs don’t trust their marketing data, this rises to over 50% of CTOs / CDOs. Meanwhile, the biggest pain… Read more »
Two-thirds of Gen Z out of touch with traditional Black Friday marketing
READ MOREGen Z has fallen out of touch with Black Friday marketing that fails to demonstrate a company’s sustainable practices, despite being the nation’s biggest consumers. The latest from student marketing platform Student Beans, the research suggests conscious and ethical brand communications have the most impact on younger generations. Despite this, Gen Z spends more than… Read more »
