Where Marketing Leaders
Shape the Future of Digital

Digital Marketing World Forum Europe 2026 returns on 24-25 November at RAI Amsterdam, join 2,500+ CMOs,
marketing directors and senior leaders exploring the evolving world of digital marketing, AI and agentic innovation.

2,500+ Attendees
2 Days of Content
10+ Conference Tracks
150+ Speakers
56% Director Level/ Above
80+ Exhibitors

Learn from Senior Marketing Leaders across Europe

Asya Paniutsich

Senior Global Marketing Director, Waters

The Coca-Cola Company

04:30PM - Day 1

In a world of shifting platforms, fragmented audiences, and...

View Panel: Transformative Storytelling for the Modern Brand

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Grigory Lavrov

VP, Marketing, Local Brands & Franchise Management, CEE, Middle East, Turkey, Africa

Warner Bros. Discovery

03:30PM - Day 1

Brands today face a critical balancing act: staying culturally...

View Fireside Chat: Evolve or Erode: Modernising Without Diluting Brand Equity

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Tobias Wenhart

Chief Marketing Officer

Hiscox Europe

02:00PM - Day 2

As digital transformation accelerates, C-suite leaders must balance technology,...

View Panel: Visionary Leadership in the Age of AI

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Magda Szmilewska

Media Director

Oatly

02:30PM - Day 1

In an age where AI generates content faster than...

View Panel: Building Authentic Brands in the Age of AI

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Robert Nyman

Head of DV360 for GCS EMEA

Google (Google Marketing Platform)

Pooja Adiga

Senior Director, Commercial Business, Northern Europe

Wella Company

02:00PM - Day 2

As digital transformation accelerates, C-suite leaders must balance technology,...

View Panel: Visionary Leadership in the Age of AI

12:00PM - Day 1

Explore how AI and autonomous systems are reshaping marketing...

View Fireside Chat: Leading in the Age of AI-Powered Marketing

02:30PM - Day 1

• Discovering seamless journeys and engagement by enabling smooth...

View Panel: Omnichannel Retail: Creating Fluid Customer Journeys

03:00PM - Day 2

How emerging technologies and evolving consumer behaviours are shaping...

View Panel: Digital Transformation: Clear Steps to Real Impact

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George Gan

Head of Brand Strategy

Philips

Monica Paoluzzi

Director, Global Marketing Strategy, Insights & Operations

Just Eat

12:00PM - Day 2

As marketing plays an increasingly strategic role across brands,...

View Beyond Marketing – Marketing leader 2.0

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Mario Dughi 

Senior Digital, Design & Media Director

Unilever

03:30PM - Day 1

AI is no longer an experiment. The advantage is...

View Redesigning Marketing for the AI Era: Inside Unilever’s Sketch Pro Content Model

02:30PM - Day 1

In an age where AI generates content faster than...

View Panel: Building Authentic Brands in the Age of AI

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Olena Klymenchuk

Global Brand Director, Finlandia Vodka

Coca-Cola HBC

03:10PM - Day 2

Explore how brands turn insight and positioning into creative...

View From Brand Idea to Brand Story: Creating Content That Resonates

10:30AM - Day 1

In an age where algorithms curate attention and audiences...

View Panel: Creative Synergies: Building Brands that Connect

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Viviana Inserra

Global Senior Digital Manager, MaxFactor

Coty

02:30PM - Day 1

The social media landscape is evolving at record speed....

View Panel: Platform Shifts & Reinvention: Navigating Social Media Innovation

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Narek Garit

Global Commercial Analytics Manager

The HEINEKEN Company

02:30PM - Day 1

Unpack how AI measures brand meaning, equity, and mental...

View Panel: AI-Powered Intelligence: Building Stronger Brands with Data

04:15PM - Day 1

Why sentiment analysis gives you a greater understanding of...

View Fireside Chat: From Data to Dialogue – The Future of Social Listening & Insights

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Dr. Ishansh Gupta

Head of Digital Excellence Hub

BMW Group

03:10PM - Day 2

This session explores how a culture of experimentation, empowerment,...

View Agile Decisions for Transformation

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Lea Sindel

PR, Events and Education Manager

Metricool

02:00PM - Day 1

AI is in every social media conversation right now,...

View The State of AI in Social Media: What the Data Shows & What Actually Helps

02:00PM - Day 1

Vertical videos are no longer just a trend—they are...

View Video First: How to Dominate Reels, TikToks & Shorts

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Andy Childs

Head of Growth & GTM EMEA

Meta

09:30AM - Day 1

Moving from campaign planning to continuous, AI-led optimisation How...

View Marketing Without Campaigns: The Shift to Always-On, AI-Led Growth

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Evgeniya Bogdanova

Data and Fan Engagement Lead Global Sports & Partnerships

PepsiCo

10:30AM - Day 1

How unified customer data transforms marketing, CRM, and customer...

View Panel: Connected Data: The Foundation of Intelligent Marketing

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Simon Klaus

EMEA Head of Search Ads 360

Google (Google Marketing Platform)

10:00AM - Day 1

Every day, billions of people search, scroll, stream, and...

View The Funnel is broken – now what? Full-Funnel Success with Google’s Marketing Platform

02:30PM - Day 1

Review how performance strategies integrate paid search, retail media,...

View Panel: Performance Marketing: Your Acquisition funnel in a multichannel world

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Céline Devarieux

Head of CRM & Lifecycle Marketing

Foot Locker Europe

02:00PM - Day 2

Personalisation strategies driving retention, repeat purchase, and customer lifetime...

View Panel: Retention Reimagined: Personalisation, Loyalty & Long-Term Growth

04:30PM - Day 1

Review how unified first-party data, AI models, and customer...

View Panel: Human–AI Collaboration: Powering the Next Generation of CRM

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Andrey Timoshin

Regional E-Commerce Director, Northern Europe - Sofitel Legend, Sofitel, MGallery & Emblems Collections

Accor

02:00PM - Day 2

Personalisation strategies driving retention, repeat purchase, and customer lifetime...

View Panel: Retention Reimagined: Personalisation, Loyalty & Long-Term Growth

12:00PM - Day 2

Discover why luxury customers who are actively enrolled in...

View Luxury Loyalty That Actually Works: Turning High-Value Audiences into Your Most Profitable Channel

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Iris Buttinoni

Global Head of Branding

Merck

05:10PM - Day 1

How AI is changing the way brands define positioning,...

View AI-Driven Brand Strategy: From Insight to Identity

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Noemi Nicastro

Senior Brand Media Manager

Adidas

03:30PM - Day 1

Brands today face a critical balancing act: staying culturally...

View Fireside Chat: Evolve or Erode: Modernising Without Diluting Brand Equity

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Iryna Tkachenko

Head of Digital Performance and Programs

Imperial Brands

05:10PM - Day 1

Explore how advanced analytics, AI, and unified data strategies...

View Attribution in Action: Linking Marketing to Results

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Kevin de Wit

Senior Client Partner EMEA

Reddit

No talk associated with this Speaker.

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Georgia Humphries

Manager of Social Media and Influencer Marketing EMEA

Stanley 1913

09:30AM - Day 2

Explore how leading brands design and scale creator programs...

View Fireside Chat: How Top Brands Build High-Impact Creator Programs

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Gurpreet Singh

Director, Global SEO & AI Search (GEO)

Radisson Hotel Group

03:30PM - Day 1

Discover how an integrated SEO strategy drives visibility across...

View The New Search Ecosystem: From SEO to Brand Visibility in the Age of AI Answers

10:30AM - Day 1

How AI-powered search, zero-click results, and platform discovery are...

View Panel: Winning Search Visibility in 2027: SEO, AI & Digital Discovery

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Ellie Davies-Row

Influencer Partnerships Lead Europe

Awin

03:40PM - Day 2

Today, creators and micro-influencers are turning affiliate into a...

View Panel: Redefining Connections: Affiliate Marketing in the Creator Era

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Martin Höfling

Global Marketing Manager - Chupa Chups

Perfetti Van Melle

10:45AM - Day 2

Analyse how generative and multimodal AI are reshaping content,...

View Panel: Content in the Age of AI: Scaling Creativity Without Losing Identity

10:00AM - Day 2

How do you keep a brand as playful and...

View Keeping an Iconic Brand Consistent Across 150 Markets

02:15PM - Day 2

Why hyper-personalisation matters: leveraging data, AI, and dynamic content...

View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

10:45AM - Day 2

How to build your video marketing strategy, including video...

View Panel: 1, 2, 3 and Cut! Creating Video Content for Maximal Impact

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Mathieu Couret

Senior Celebrity and Influencer Marketing Manager

Vinted

12:00PM - Day 2

Creators are evolving into full-scale brands, launching their own...

View From Creator to Brand

02:00PM - Day 2

Review how data-driven insights and audience analytics are shaping...

View Panel: The Future of Creator Partnerships: Authenticity, Data & Scale

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World-Class Content, AI Strategy & Networking

Join 2,500+ CMOs, marketing directors and senior decision-makers driving strategy and investment across industries. Explore world-class content built for the future of marketing, with practical sessions across 10+ agendas covering AI, data, creativity and digital transformation. Hear real insight from the brands and agencies leading the industry, and discover the ideas shaping what’s next

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Connect with the Industry’s Decision-Makers

Exhibit at DMWF Europe and engage directly with a guaranteed senior marketing audience, with a high percentage at director level and above. Showcase your solutions to leaders actively investing in AI, data and innovation, generate high-quality leads and build meaningful relationships, while positioning your brand at the centre of the technologies and strategies transforming modern marketing

Learn From Marketing Leaders Across 10+ Expert-Led Tracks

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