As 44% of CMOs take on the challenge of mid-year budget cuts in 2020 – a direct result of the Covid-19 pandemic – a modern approach to brand building is needed. At its core, this approach is about tapping into the wealth of information already owned by your brand, more efficiently and to greater impact.… Read more »
900+ Attendees
2 Days of Content
5 Conference Tracks
80+ Speakers
40+ Exhibitors
56% Director Level/ Above
With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF Europe prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
The agenda will focus on supporting marketers to tackle challenges they’re facing to inspire and share practical advice to help to plan, implement and execute new strategies to impact their campaigns for the future.
2020 Speakers Include
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Gareth Dunsmore
Region Vice President, Brand & Customer Experience
Nissan AMIEO
12:30PM - Day 1
View The New Digital Landscape: Delivering Experiences That Matter
Dieu Ly Tran
Research & Market Intelligence Analyst
Lufthansa Innovation Hub GmbH
10:30AM - Day 1
View LIVE: A New Framework for Quantifying Customer Satisfaction
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View NetBase Quid
Anthony Hymes
Head of Digital Media
Shiseido
09:30AM - Day 2
View Shifting away from Commission: What the retainer operating model offers for improving efficiencies between advertiser and agency
Telem Yahav
Head of Content & Digital Strategy
Strauss Group
09:30AM - Day 1
View Pivoting content strategy in times of change
Nikki Constantine
Director of Marketing, Brand & Digital
Liberty Global
09:00AM - Day 2
View Devising integrated digital strategies and tactics to drive your business KPIs
Yenan Wang
Business Director of Content & Influencer
PHD
02:00PM - Day 2
View LIVE Panel: Exploring the realities and trends of Social Media
Zehra Chatoo
Strategic Planning Partner, Facebook Leadership Team
09:30AM - Day 1
View 2021 The Journey’s End
Munise Can
Strategy Director
VIRTUE agency by VICE
03:00PM - Day 1
View The Door To Desire
Tobias Düperthal
Business Intelligence Engineer
fashionette AG
10:00AM - Day 2
View Empowering data-driven marketing with intelligent data centralization
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View Adverity
Jake Athey
VP of Marketing and Customer Experience
Widen
01:00PM - Day 1
View Brand Chaos to Strategy: The Tools and Tactics of Realigning Your Brand to a Post-COVID World
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View Widen
Romulo Rejon
Head of Content Marketing Strategy
Telefónica
09:00AM - Day 1
View How to combine Artificial Intelligence and Human Emotion to create content at scale that connects with the audience
02:15PM - Day 2
View Content Marketing Masterclass – Get Ready for the Year Ahead
Dimos Papadopoulos
Marketing Analytics Assistant Manager
adidas Group
12:30PM - Day 1
View Investing in Digital: How to navigate Virus-X
Luke Quilter
CEO
Sleeping Giant Media
01:40PM - Day 2
View Why Your Business Needs To Adopt A Re-Startup Mentality
Ben Foster
Marketing & Communications Manager
The Waldorf Hilton
09:00AM - Day 2
View Marketing in unprecedented times with strategic and reactive campaigns
Maximilian H. Nierhoff
Head of Business Intelligence
fashionette AG
10:00AM - Day 2
View Empowering data-driven marketing with intelligent data centralization
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View Adverity
Christian Gladwell
Chief Executive Officer
M&C Saatchi Performance
09:00AM - Day 2
View Power of Data to Reach Customers in New Ways
Oisin Lunny
Professor for UX Driven Business
Oisin Lunny
Nasreen Akter
Ecommerce Campaign Manager
Publicis Groupe
11:30AM - Day 1
View Tackling this year’s Holiday Season: Online Shoppers 2.0
Nora Gonzalez
Head of Enterprise & Content Marketing
Sendinblue
12:00PM - Day 1
View Marketing Automation – Increase your marketing performance at low effort
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View Sendinblue
Ben Ellis
Senior Research Consultant
Brandwatch
10:30AM - Day 2
View How to Spot Valuable New Consumer Trends With Digital Consumer Intelligence: A Case Study on Sustainability
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View Brandwatch
Andy West
Chief Development Officer
Global Tech Communications Consultancy, Hotwire Global
12:00PM - Day 2
View The Marriage of Insights, Storytelling & Measurement
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View NetBase Quid
Marianne Taudiere
Strategic Account Director EMEA
NetBase Quid
12:00PM - Day 2
View The Marriage of Insights, Storytelling & Measurement
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View NetBase Quid
Mareille de Bloois
Consumer behaviour Expert
Autoriteit Consument en Markt
03:00PM - Day 1
View Boundaries of online persuasion
Patrick Fagan
Co-Founder and Chief Science Officer
Capuchin Behavioural Science
11:30AM - Day 2
View How to be Remotely Engaging
Ben Schaefer
Research Consultant
Brandwatch
01:00PM - Day 1
View Maximize Your Product Launch Impact with a Compelling, Data-Driven Content Strategy
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View Brandwatch
#DMWF Conference Tracks
Influencer
& Social Media Marketing
Content & Digital Brand Strategy
Digital Experience
& eCommerce Strategy
Data
& Disruptive Tech
2020 Sponsors
2019 Sponsors
900+ Senior Managers from Global Brands
Latest Digital Marketing News & Industry Insights from #DMWF Online powered by MarketingTech News
A modern approach to brand building: Empathy, storytelling and alignment
READ MORESherwin-Williams, influencer marketing and UGC trends: Why consumers were left shaken but not stirred
READ MOREThe story of a Sherwin-Williams employee who was fired after the company saw his viral TikTok channel focused on paint mixing has led to plenty of reaction around the decision, as well as discussion around wider influencer marketing and user-generated content (UGC) strategies. Tony Piloseno, who worked part-time at a Sherwin-Williams store in Ohio, had… Read more »
Understanding changing consumer behaviours this holiday season – and how marketers can gain confidence into 2021
READ MOREArriving in the midst of the Covid-19 pandemic, this holiday season will undoubtedly turn out different than most. The crisis has widened consumer appetite for choice and introduced unexpected shifts in consumer behaviour. Our 2020 Holiday Season research revealed that safety and uncertainty remain dominant features of daily life, and this is altering both how… Read more »
For consultancies and ad agencies, never the twain shall meet – but does this still apply for digital?
READ MOREThere’s a longstanding belief that consultancies cannot provide the same level of creativity as advertising agencies, but MDC Partners (paywalled link) has found a workaround for this theory. Its new agency collective, Constellation, combines creative, data, strategy, design, user experience, storytelling, and media capabilities. Constellation’s five-team bundle includes 72andSunny, the company behind the NFL’s “Next… Read more »
