As a Senior Account Executive at Reddit, responsible for sales and strategy for some of the largest advertisers in the Dutch market. I work closely with brands and agencies to translate their business and marketing objectives into effective strategies on Reddit, helping them understand how communities, conversations and culture can contribute to their broader media goals.

I have extensive experience in the Dutch media industry and have worked across nearly every part of the media landscape, including print, radio, television, digital media and digital audio. This broad background has given me a strong perspective on how media consumption and advertising have evolved, and how brands can navigate an increasingly fragmented media landscape.

At Reddit, I combine this experience with my knowledge of online communities and changing consumer behaviour to help advertisers find relevant and authentic ways to connect with their audiences.