Roundtable: Scaling Social Content & Performance with AI

Talk:

AI is rapidly changing how social teams create content, understand audiences and optimise performance. From faster content production and automated workflows to social intelligence and real-time optimisation, the opportunity to operate at greater speed and scale continues to grow. But technology alone doesn’t guarantee better social marketing.

This Innovation & Implementation Roundtable explores how organisations are embedding AI and technology into social operations while maintaining creativity, authenticity and human connection. Marketing leaders will discuss where automation is delivering real value, how social data is informing decisions and the practical challenges of integrating new tools into existing teams and workflows.

Join peers to exchange practical approaches to building smarter, more efficient social operations without losing what makes social inherently human.

Why Attend? Discover how marketing teams are using AI, automation and social intelligence to improve content operations, audience understanding and performance.

Key Discussion Areas

• AI-powered social content and workflows
• Social listening and audience intelligence
• Performance measurement and optimisation
• Balancing automation with creativity and authenticity