Annie Krukowska is a media economist and founder of annimoIQ, an independent research and advisory business exploring how the economics of television and entertainment are changing.

Her work examines how content is funded, distributed and monetised, and where value is created and captured as technology, platforms and audience behaviour reshape the industry.

She is the author of The New TV Economics, a report examining the changing relationships between content owners, platforms, technology companies and brands, and publishes TV Economics Weekly.

As Global Board Advisor and Head of Research at the Branded Content Marketing Association (BCMA), Annie brings an economic perspective to the evolving role of brands in entertainment, content investment and intellectual property.