When Brands Become Commissioners: The New Economics of Entertainment

Talk:

Interactive workshop · Learning Hub · in partnership with the BCMA

More brands are funding the show, not just the ad break. Media economist Annie Krukowska looks at what that money really buys, and who ends up with the value.

• Four ways brand money meets entertainment, and when each one makes sense
• How the deal structure changes your risk, rights and upside
• Lessons from Crocs, Duolingo and Jamie Oliver × Life360

Why attend: this is a working session. Your table becomes a brand’s investment committee, decides whether to fund a pitch and defends the decision. You’ll leave with a one-page commissioning brief you can use on your next proposal.