Eva Imir Yokus spent over two decades at P&G, leading analytics and insights across emerging and developed markets. Most recently she led it for Baby Care Europe across twenty-plus markets. Her focus has always been the same: changing how organizations decide, in step with where technology is heading. She built teams and capabilities from scratch, touching multiple levers of business growth. She holds an MBA from Bocconi and a degree in Political Science and International Relations from Koç University. She calls herself the Insightist, the one who makes intelligence matter. She believes AI can sharpen insight, but people make it matter. At the intersection of human and AI, she helps organizations ask the right question, see deeper, and act smarter.