Roundtable: Proving What Works: Making Smarter Marketing Investment Decisions

Talk:

Marketing teams have access to more performance data than ever, yet understanding what genuinely drives growth remains one of the industry’s biggest challenges. Fragmented customer journeys, competing attribution models and disconnected channel reporting can make it difficult to separate correlation from true marketing impact.

This Strategy-Led Roundtable brings together senior marketing leaders to explore how organisations are evolving measurement to make more confident investment decisions. From attribution and incrementality to forecasting and understanding the balance between brand and performance, leaders will discuss how better evidence can help determine where marketing investment creates the greatest value.

Join an open, peer-led discussion to challenge traditional approaches to measurement and explore how organisations can turn marketing data into smarter decisions about where to invest next.

Why Attend? Connect with fellow marketing leaders to explore how better measurement, forecasting and experimentation can strengthen marketing investment decisions and demonstrate genuine business impact.

Key Discussion Areas

• Moving beyond traditional attribution
• Measuring incrementality and true marketing impact
• Balancing brand and performance investment

Forecasting and optimising future marketing spend