Didem Usluer is a marketing transformation leader with 20+ years of experience helping organizations navigate major shifts in marketing. She has held senior leadership roles at Philips TV/TP Vision, Sony Mobile, ETI Food, and LG, delivering commercial growth across complex, matrixed environments. She is a certified expert in trustworthy AI strategy, responsible implementation, and governance at scale. Her current focus is on helping organizations navigate the shift to AI by redesigning how marketing functions are structured and operated with a human-led and AI-powered approach. Didem is based in Amsterdam.