Roundtable: From AI Experimentation to Transformation: Making AI Work at Scale

Talk:

AI experimentation is happening across almost every organisation, but turning successful pilots into meaningful transformation remains a much bigger challenge. Moving beyond individual tools and use cases requires organisations to rethink workflows, technology, skills and how teams work together.

This Innovation & Implementation Roundtable explores how organisations are embedding AI into everyday operations and moving from experimentation towards scalable, repeatable business impact. Marketing leaders will discuss where AI is delivering genuine value, how teams are redesigning processes around new capabilities and what needs to be in place to move successful initiatives beyond the pilot stage.

Join peers to exchange practical experiences of implementing AI, overcoming adoption barriers and building the foundations required to scale AI across the organisation.

Why Attend? Discover how organisations are moving AI beyond experimentation and embedding it into teams, workflows and operations to deliver measurable transformation.

Key Discussion Areas

• Moving from AI pilots to scalable implementation
• Redesigning workflows and ways of working
• Building skills, adoption and organisational readiness
• Measuring and scaling AI-driven business impact