Roundtable: Who Really Holds the Power: Brands, Creators or Communities?

Talk:

The creator economy has shifted the balance of influence. Audiences increasingly trust people, communities and cultural voices over traditional brand communications, while creators themselves are becoming media channels, entrepreneurs and brands in their own right.

This Strategy-Led Roundtable brings together senior marketing leaders to explore where influence really sits today and what that means for the future of brand and creator strategy. From relinquishing creative control to building relationships with communities that brands don’t own, leaders will discuss how the relationship between brands, creators and audiences is evolving.

Join an open, peer-led discussion to challenge traditional approaches to influence and explore how brands can earn relevance in a world where they are no longer always in control of the conversation.

Why Attend? Connect with fellow marketing leaders to debate where influence really sits today and what changing power dynamics mean for brands, creators and communities.

Key Discussion Areas

• The changing balance of power between brands and creators
• Creative control versus creator autonomy
• Community influence and cultural relevance
• Building long-term value beyond paid partnerships