Roundtable: From Scroll to Sale: Turning Creator Influence into Business Impact

Talk:

Likes, views and follower counts may demonstrate attention, but marketing teams are increasingly expected to prove what creator activity actually contributes to the business. As social commerce, affiliate models and creator-led discovery continue to grow, the relationship between influence and commercial performance is becoming much more measurable.

This Innovation & Implementation Roundtable explores how organisations are connecting creator activity to customer action, using data and technology to understand performance and building programmes that deliver value beyond engagement metrics.

Join peers to exchange practical approaches to measurement, attribution and optimisation and explore how creator influence can translate into meaningful commercial outcomes.

Why Attend? Discover how organisations are moving beyond vanity metrics to connect creator influence with customer action, measurable performance and business growth.

Key Discussion Areas

• Moving beyond likes, reach and engagement
• Creator attribution and performance measurement
• Social commerce, affiliate and conversion
• Using data and AI to optimise creator investment