Roundtable: Building a Search Strategy for a New Era of Discovery

Talk:

Search behaviour is changing rapidly. Traditional search engines now sit alongside AI-powered discovery, social platforms and increasingly fragmented customer journeys, challenging marketers to rethink what it means for a brand to be visible and discoverable.

This Strategy-Led Roundtable brings together senior marketing leaders to explore how organisations are evolving their search strategies, balancing established SEO fundamentals with emerging discovery behaviours and connecting search visibility to wider marketing and business objectives.

Join an open, peer-led discussion to share experiences, challenge traditional approaches to search and explore where organisations should focus their investment as the way customers discover brands continues to evolve.

Why Attend? Connect with fellow marketing leaders to explore how search strategy is evolving and where brands should focus to remain visible, relevant and competitive.

Key Discussion Areas

• The changing search and discovery landscape
• Content quality, authority and discoverability
• Connecting search performance to business outcomes
• Future search priorities and investment