A dynamic digital & tech expert with over 15 years of experience driving digital transformation at L’Oréal, Ana possesses a unique ability to bridge the gap between consumer insights and cutting-edge technology. As Head of Innovation for L’Oréal Benelux, she spearheads the strategic integration of groundbreaking technologies and the Beauty Tech Program, including spearheading several key Generative AI pilot programs, to elevate and personalize beauty experiences. Her previous roles, leading global digital communications for the L’Oréal Group and spearheading digital upskilling across the Americas, have provided her with invaluable insights into the dynamic landscape of digital & tech.