Roundtable: Moving Beyond Automation: Building a Strategy for Agentic Marketing

Talk:

Agentic AI represents a significant shift in how marketing teams could operate. Rather than simply assisting with individual tasks or automating predefined workflows, AI agents are beginning to reason, make decisions and execute work across increasingly complex marketing environments.

This Strategy-Led Roundtable brings together senior marketing leaders to explore what the move towards agentic marketing means for teams, technology and the role of the marketer. From identifying where agents can create genuine value to establishing the right level of human oversight, leaders will discuss how organisations can approach this next stage of AI with clear strategic intent.

Join an open, peer-led discussion to explore where agentic AI could transform marketing operations and what organisations need to put in place to adopt it responsibly and effectively.

Why Attend? Connect with fellow marketing leaders to explore how agentic AI is changing marketing operations, decision-making and the relationship between human teams and technology.

Key Discussion Areas

• Moving from automation to autonomous AI agents
• Human-AI collaboration and changing team structures
• Governance, control and responsible adoption
• Measuring the business value of agentic marketing