• Start Time:
    02:15PM
  • End Time:
    03:00PM
  • Day:
    Day 2

Talk:

  • Why hyper-personalisation matters: leveraging data, AI, and dynamic content for tailored recommendations and real-time experiences that boost engagement and revenue
  • Exploring how UGC boosts community, credibility, and brand advocacy by leveraging consumer trust
  • Human + AI collaboration: blending AI’s efficiency with human creativity to create impactful, high-performing content.
  • Crafting impactful videos: discovering what’s next in video content by focusing on audience insights, authentic storytelling, relatable content, and high-quality execution to drive engagement
  • Learning how brands are moving away from tool overload and adopting unified platforms to streamline content creation and management across channels

Associated Speakers:

Boris Aleksandrov

Product Marketing Director 

Storyteq

Associated Talks:

02:15PM - Day 2

View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

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Irem Ergul

Social Media Manager

Polaroid

Associated Talks:

02:15PM - Day 2

View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

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Sarah Blythe

Head of Communications and Marketing

UK Antarctic Heritage Trust

Associated Talks:

02:15PM - Day 2

View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

02:30PM - Day 1

View Panel: Connecting with Consumers Through Authentic Brand Identity

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Murray Robertson

Senior Global Brand Equity & Communications Manager

Barilla Group

Associated Talks:

02:15PM - Day 2

View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

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Martin Höfling

Global Marketing Manager - Chupa Chups

Perfetti Van Melle

Associated Talks:

10:45AM - Day 2

View Panel: Content in the Age of AI: Scaling Creativity Without Losing Identity

10:00AM - Day 2

View Keeping an Iconic Brand Consistent Across 150 Markets

02:15PM - Day 2

View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

10:45AM - Day 2

View Panel: 1, 2, 3 and Cut! Creating Video Content for Maximal Impact

View Full Info