Martin Hofling is currently Global Marketing Manager of Chupa Chups sitting at the Headquarters of the company in Amsterdam. The brand is part of the portfolio of Brands of the global confectionery leader Perfetti Van Melle which has also in the portfolio brands such as Mentos and Trident. In his current role, he is responsible for the Global communication plans and campaigns for the brand. Martin is Graduated in International relations with an MBA in Marketing Management. In his 15+ years of carrier he has had passages in other global Multinationals such as Illinois Tool Works (HQ in Chicago, USA) and MARS INC (HQ in McLean, USA), where he managed the global leading pet food brand Royal Canin in Brazil, where he is was born.