- Start Time:02:15PM
- End Time:03:00PM
- Day:Day 2
Talk:
- Why hyper-personalisation matters: leveraging data, AI, and dynamic content for tailored recommendations and real-time experiences that boost engagement and revenue
- Exploring how UGC boosts community, credibility, and brand advocacy by leveraging consumer trust
- Human + AI collaboration: blending AI’s efficiency with human creativity to create impactful, high-performing content.
- Crafting impactful videos: discovering what’s next in video content by focusing on audience insights, authentic storytelling, relatable content, and high-quality execution to drive engagement
- Learning how brands are moving away from tool overload and adopting unified platforms to streamline content creation and management across channels
Associated Speakers:
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Boris Aleksandrov
Product Marketing Director
Storyteq

02:15PM - Day 2
View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond
Irem Ergul
Social Media Manager
Polaroid

02:15PM - Day 2
View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond
Sarah Blythe
Head of Communications and Marketing
UK Antarctic Heritage Trust

02:15PM - Day 2
View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

02:30PM - Day 1
View Panel: Connecting with Consumers Through Authentic Brand Identity
Murray Robertson
Senior Global Brand Equity & Communications Manager
Barilla Group

02:15PM - Day 2
View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond
Martin Höfling
Global Marketing Manager - Chupa Chups
Perfetti Van Melle

10:45AM - Day 2
View Panel: Content in the Age of AI: Scaling Creativity Without Losing Identity

10:00AM - Day 2
View Keeping an Iconic Brand Consistent Across 150 Markets

02:15PM - Day 2
View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

10:45AM - Day 2
View Panel: 1, 2, 3 and Cut! Creating Video Content for Maximal Impact



















