Esme Rice is a founder, content creator, and influencer expert backed by 12 years at the forefront of social media marketing. As the Founder of creative influencer agency Painted Caves (backed by The Romans), she combines human-centric storytelling with operational excellence to make brands and influencers better partners.

From her early days creating content at Social Chain to leading marketing and growth at Goat and Tailify, Esme has consistently pushed the boundaries of the creator economy. Named a Top 100 Influencer Marketer (2025) and Top 30 women in influencer, she is a regular contributor to The Drum, Forbes, and Campaign, and a speaker at DMWF, Influencer Marketing World, and Voxburner.