Roundtable: 2027 Social Media Priorities: Where to Invest for Maximum Impact

Talk:

Social media continues to evolve beyond brand-owned channels, with employees, executives, creators, partners and external communities playing an increasingly influential role in how brands connect with audiences. As opportunities expand, marketing leaders face growing pressure to determine where to focus their investment, resources and attention to deliver meaningful business impact.

This Strategy-Led Roundtable brings together senior marketing leaders to explore how organisations are reassessing their social media priorities for 2027. From identifying emerging opportunities and challenging existing investment decisions to connecting different channels and voices, leaders will discuss where to invest more, what to scale back and how to build a more cohesive and effective social strategy.

Join an open, peer-led discussion to share experiences, challenge traditional approaches and explore where social media investment can deliver the greatest value in the year ahead.

Why Attend?

Connect with fellow marketing leaders to explore where social media investment should be prioritised in 2027 and how to maximise impact across an increasingly diverse social ecosystem.

Key Discussion Areas

• Identifying the biggest social media opportunities for 2027
• Prioritising investment across brands, employees, creators and communities
• Reassessing resources, budgets and underperforming activities
• Connecting social channels and initiatives to wider business objectives