Spend Smarter: Making Every Media Investment Count

Talk:

Media budgets are under constant pressure, and marketers need to make every investment count. But spending smarter isn’t just about spending less; it’s about understanding consumer behaviour and the context in which people discover content, interact with brands and make decisions. By looking beyond reach and traditional media planning habits, marketers can identify new opportunities to make their campaigns more relevant and effective.
In this session, participants will explore how insights into consumer behaviour and the way people use social platforms can inform smarter media decisions. Through concrete examples, including emerging advertising formats on Snapchat such as Promoted Places and Sponsored Snaps, the session offers practical tips on how to connect with audiences in relevant contexts, develop more effective campaigns and get more out of their media budgets.