• Start Time:
    02:40PM
  • End Time:
    03:10PM
  • Day:
    Day 2

Talk:

TW: This talk contains talk of sexual violence. 

This talk is case study in excellent influencer activation: turning social conversation into actual action on campus. We re-envisioned influencer briefing, product positioning and drove UGC to turn KCL and Cambridge campuses into an advert against rape. We’ll talk through key results, tracking and how we selected influencers to deliver results.

Key Takeaways:

  • New Briefing Frameworks: How to brief creators on complex topics without losing campaign authenticity or creator voice.
  • From Feeds to Field Action: Tactical strategies for converting passive social media impressions into tangible participation
  • The Power of Purpose-Led Influence: How activating with influencers from sports societies drove a cultural change to call out behaviour

Associated Speakers:

Esme Rice

Founder

Painted Caves

Associated Talks:

02:40PM - Day 2

View Ending Sexual Violence on University Campuses: How Influencers Turned Social Conversation into Action

12:30PM - Day 1

View Roundtable: Building Brands That Earn Attention, Trust & Community

03:00PM - Day 1

View Roundtable: Scaling Creative Excellence Without Losing Brand Distinctiveness

09:45AM - Day 1

View Roundtable: Building a Social Strategy That Drives Real Business Impact

09:20AM - Day 2

View Chair’s Welcome – Influencer & Creator Economy

10:00AM - Day 1

View Solving brands’ biggest problems in 2025: Magnum’s view of influence

12:00PM - Day 2

View Practical Solutions for Influencer Problems

10:40AM - Day 2

View How influencers are transforming media strategy

View Full Info