Roundtable: Right Audience. Right Moment. Smarter Marketing with Predictive AI

Talk:

Customers move across channels continuously, making traditional rules-based targeting and predefined journeys increasingly difficult to maintain. Predictive AI is creating new opportunities for marketers to understand intent in real time, anticipate behaviour and dynamically determine when, where and how to engage.

This Innovation & Implementation Roundtable explores how organisations are using AI, real-time signals and predictive intelligence to make marketing more responsive. Leaders will discuss how technology can identify high-value audiences, optimise engagement across channels and continuously adapt decisions based on changing customer behaviour.

Join peers to exchange practical approaches to moving beyond static segmentation and rule-based automation towards marketing that responds intelligently to customers in the moments that matter.

Why Attend? Discover how organisations are using predictive AI and real-time audience intelligence to make faster, smarter decisions across the customer journey.

Key Discussion Areas

• Predictive audiences and real-time intent signals
• Moving beyond static segmentation
• AI-powered optimisation across channels
• Balancing autonomous decision-making with human oversight