Roundtable: Winning Visibility in the Age of AI Search

Talk:

AI-powered search is fundamentally changing how customers discover, research and evaluate brands. Visibility is no longer defined solely by traditional rankings, with AI assistants and answer engines increasingly determining which brands, content and sources appear within the customer discovery journey.

This Innovation & Implementation Roundtable explores how marketing teams are adapting SEO and content practices for AI-powered discovery, measuring brand visibility across emerging search environments and understanding the signals that influence which content AI platforms surface, cite and recommend.

Join peers to discuss practical approaches to navigating the shift from traditional SEO to AI search and building the capabilities needed to remain discoverable as search continues to evolve.

Why Attend? Explore how organisations are adapting search, content and measurement strategies to increase brand visibility across AI-powered discovery.

Key Discussion Areas

• AI search, GEO and emerging discovery behaviours
• Content optimisation for AI visibility
• Citations, mentions and brand authority
• Measuring performance beyond traditional rankings