Roundtable: Building a Social Strategy That Drives Real Business Impact

Talk:

Social media has evolved far beyond a channel for reach and engagement. Today, it plays an increasingly important role across brand building, customer relationships, community, cultural relevance and commercial growth. Yet as platforms fragment and audience behaviours continue to shift, marketing leaders face growing pressure to demonstrate where social creates genuine business value.

This Strategy-Led Roundtable brings together senior marketing leaders to explore how organisations are redefining the role of social within the wider marketing strategy, setting meaningful objectives and connecting social activity to measurable business outcomes.

Join an open, peer-led discussion to share experiences, challenge traditional measures of success and explore where social should sit within the marketing strategy of the future.

Why Attend? Connect with fellow marketing leaders to explore how social strategies are evolving and how organisations can turn audience engagement into meaningful business impact.

Key Discussion Areas

• Social’s role within the wider marketing strategy
• Measuring impact beyond engagement
• Building communities and customer relationships
• Future platforms, behaviours and investment priorities