The AI-Powered Creator: Creativity, Collaboration & Influence

Talk:

As GenAI transforms how content is created, distributed and personalised, explore what this means for the relationship between brands, creators and consumers.

• Explore how GenAI can augment creator creativity, from ideation and concept development to formats, storytelling and content creation
• Examine whether AI can help creators produce more personalised and relevant content at scale without losing their distinctive voice
• Explore the evolving relationship between human creators and AI-generated or AI-enhanced content
• Discuss how brands can use GenAI to collaborate with creators more effectively, while protecting authenticity, trust and brand identity
• Consider how AI could change creator discovery, content optimisation and audience engagement
• Explore the emerging questions around authenticity, disclosure, ownership and the role of the human creator as AI becomes increasingly embedded in content creation