• Start Time:
    10:00AM
  • End Time:
    10:30AM
  • Day:
    Day 1

Talk:

This fireside chat with Tugce Aksoy, Global Brand Director for Magnum Ice Cream, and Esme Rice, WW influencer practice lead at Mindshare media agency, will tackle the 3 biggest problems that brands will face in 2025 and how the leading brands will be solving them. Join us to understand how to be agile in culture, control measurement power, and better wield your agency relations.

Associated Speakers:

Esme Rice

Founder

Painted Caves

Associated Talks:

02:40PM - Day 2

View Ending Sexual Violence on University Campuses: How Influencers Turned Social Conversation into Action

12:30PM - Day 1

View Roundtable: Building Brands That Earn Attention, Trust & Community

03:00PM - Day 1

View Roundtable: Scaling Creative Excellence Without Losing Brand Distinctiveness

09:45AM - Day 1

View Roundtable: Building a Social Strategy That Drives Real Business Impact

09:20AM - Day 2

View Chair’s Welcome – Influencer & Creator Economy

10:00AM - Day 1

View Solving brands’ biggest problems in 2025: Magnum’s view of influence

12:00PM - Day 2

View Practical Solutions for Influencer Problems

10:40AM - Day 2

View How influencers are transforming media strategy

View Full Info

Tugce Aksoy

Global Brand Director

The Magnum Ice Cream Company

Associated Talks:

03:30PM - Day 1

View Fireside Chat: Evolve or Erode: Modernising Without Diluting Brand Equity

10:00AM - Day 1

View Solving brands’ biggest problems in 2025: Magnum’s view of influence

04:55PM - Day 1

View Social Commerce – From Discovery to Checkout

10:30AM - Day 1

View Panel: Building Communities Beyond Metrics

12:30PM - Day 2

View Now, Near and Next: how Magnum are progressing the frontier of influencer marketing

View Full Info