• Start Time:
    10:40AM
  • End Time:
    11:10AM
  • Day:
    Day 2

Talk:

In truth, media and brands are not thinking about influencers as humans. We want to fit them into boxes, metrics and dashboards with neat numbers to explain performance. But influencers are not a billboard or Ad-Buy, they are a Human Medium. They have relationships and history with the digital communities they have grown, and this means we need to shift our approach when activating with them.

This talk gives 3 key considerations teams can take away and apply in their daily thinking to transform influencer activations from one-off one-way transactions to long-term, impactful success.

Associated Speakers:

Esme Rice

Founder

Painted Caves

Associated Talks:

02:40PM - Day 2

View Ending Sexual Violence on University Campuses: How Influencers Turned Social Conversation into Action

12:30PM - Day 1

View Roundtable: Building Brands That Earn Attention, Trust & Community

03:00PM - Day 1

View Roundtable: Scaling Creative Excellence Without Losing Brand Distinctiveness

09:45AM - Day 1

View Roundtable: Building a Social Strategy That Drives Real Business Impact

09:20AM - Day 2

View Chair’s Welcome – Influencer & Creator Economy

10:00AM - Day 1

View Solving brands’ biggest problems in 2025: Magnum’s view of influence

12:00PM - Day 2

View Practical Solutions for Influencer Problems

10:40AM - Day 2

View How influencers are transforming media strategy

View Full Info