Strategic and results-driven digital leader with 15+ years of experience accelerating eCommerce growth and digital transformation across FMCG, publishing, and aviation. I’m at my best when solving complex challenges at the intersection of marketing, eCommerce, data, and technology; driving transformation with clear vision and building scalable capabilities that deliver real-world impact.

I enjoy turning strategy into practical solutions: embedding first-party data into marketing foundations, developing predictive models, and scaling automation to drive engagement and profitability. It’s the combination of creativity, technology, and measurable outcomes that makes the work meaningful.

Known for a pragmatic and collaborative approach, I align global teams around shared goals, foster cross-functional partnerships, and help organizations turn data into a growth engine. The real reward comes from building insight-led ecosystems that evolve with the business and deliver lasting value.