Marieta Proença helps organizations turn emerging shifts into strategic advantage. As Global Product Marketing Director for Oracle Financial Services, she works alongside Product Development and Sales to shape go-to-market strategy, executive engagement, and AI-driven transformation across Banking and Payments. Building on more than 15 years of strategic marketing, Account-Based Marketing (ABM), and customer engagement, she helps organizations align around their most strategic growth opportunities while elevating Marketing from an execution function to a strategic driver of enterprise growth.

A frequent speaker on AI, GTM transformation, and the future of Strategic Marketing, Marieta explores how Agentic AI is transforming Marketing through human-and-machine co-intelligence, where strategic foresight, category creation, empathy, and human judgment combine with AI to redefine customer engagement, commercial growth, and enterprise transformation.