Gurpreet Singh is a global SEO and digital transformation leader at Radisson Hotel Group, specialising in AI-powered search, technical SEO and next-generation digital discovery. He focuses on helping brands adapt to the evolution from traditional search engines to AI-driven experiences through strategies involving LLM visibility, structured data, entity optimisation and content intelligence.

With over a decade of experience in digital marketing and search innovation, Gurpreet has worked with leading global organisations including Emirates, Boots, the British Army, Lindt Chocolates, and the NHS, helping them improve digital experiences, search performance and online visibility.

Gurpreet holds an M.Sc. in Web Science and Big Data Analytics from University College London (UCL), combining expertise in data, technology and digital innovation. As a UCL alumnus, he is part of a global community that includes AI pioneers shaping the future of technology, including Demis Hassabis, CEO of Google DeepMind.

Passionate about the future of search, Gurpreet explores how AI, data, and emerging technologies are transforming brand discovery and helping organisations succeed in an increasingly AI-first digital landscape.