The Funnel is broken – now what? Full-Funnel Success with Google’s Marketing Platform

Talk:

Every day, billions of people search, scroll, stream, and shop. For advertisers, capturing this fragmented attention means navigating unprecedented complexity across Search, Display, Video, and Measurement. To win, brands need to transform how they work – and the Google Marketing Platform (GMP) is the engine driving that transformation.

In this session, Google’s Head of GMP, Robert Nyman, will break down how to harness the full power of GMP integrated with Google’s advanced AI to gain a distinct competitive advantage.

You’ll learn:

– Why standard marketing setups fall short in an AI-first world, and why a unified adtech ecosystem is non-negotiable.

– How to seamlessly connect data, media, and measurement to automate manual processes and optimize your marketing efforts in real time.

– What specific AI-driven features within GMP you should deploy today to scale performance.

Whether you’re a brand marketer, agency leader, or tech partner, this session will provide actionable strategies to cut through the noise and turn digital opportunity into measurable results.