Iris Buttinoni is Head of Corporate Branding since 2026, with over 20 years of international experience building and managing global brands across complex, multicultural markets.

She has worked with leading companies such as Siemens, Walgreens Boots Alliance and Costa Crociere, gaining deep insight into diverse markets—from Europe to the US, Mexico to Italy—and turning complex strategies into authentic, engaging brand stories.

She brings brands to life in a way that resonates, inspires, and leaves a lasting impact. For her, a brand is more than a logo: it’s a living narrative that captures hearts and minds, transforming attention into genuine, lasting connections.

Passionate about using brand as a strategic engine for growth, she drives initiatives that accelerate business impact, fuel innovation, and unlock new opportunities in a constantly evolving marketplace.