Redesigning Marketing for the AI Era: Inside Unilever’s Sketch Pro Content Model

Talk:

AI is no longer an experiment. The advantage is no longer access to tools, it’s how you redesign your operating model around them. In this session, Mario Dughi shares how Unilever Home Care built Sketch Pro, a global in-house AI design studio engineered to combine machine speed with human cultural judgment. The result: brands that move at the speed of culture, elevate aesthetics, create desire, and drive measurable impact. This isn’t about replacing creativity but about augmenting it and building the systems that make it scale.