• Start Time:
    05:10PM
  • End Time:
    05:40PM
  • Day:
    Day 1

Talk:

Explore how advanced analytics, AI, and unified data strategies are transforming cross-channel measurement and attribution- enabling marketers to understand performance, optimise spend and deliver consistent, personalised experiences.

  • Unified measurement across channels by integrating digital, offline, social and emerging touchpoints to get a complete view of customer engagement
  • Applying AI and predictive analytics to understand multi-touch impact and optimise marketing budgets
    Breaking down silos by combining CRM, CDP, analytics and advertising data into a single source of truth for actionable insights

Associated Speakers:

Iryna Tkachenko

Head of Digital Performance and Programs

Imperial Brands

Associated Talks:

05:10PM - Day 1

View Attribution in Action: Linking Marketing to Results

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