Search, Media & Performance Advertising

• Challenge traditional ROAS metrics in a multi-channel, AI-driven environment
• Examine how brands measure incrementality, contribution, and true growth
• Align performance investment with margin, lifetime value, and profitability
• Balance short-term efficiency with long-term brand impact
• Define what high-performing media teams prioritise in 2027

• How AI-powered search, zero-click results, and platform discovery are reshaping visibility
• Explore optimising content and experiences across search, social, and commerce platforms
• Examine strategies for ranking within AI overviews, voice search, and conversational search tools
• Understand how technical SEO, content quality, and authority signals drive long-term performance
• Assess how measurement and attribution evolve in an AI-influenced search ecosystem

For marketing and creative leaders. Creative remains one of marketing’s biggest performance levers. Now the industry is moving from creative production to creative intelligence. Predict what works. Scale what performs. Prove what matters.

What you can expect to take away:

– Why creative effectiveness is still guesswork for most teams, and what it’s costing them in budget.
– How element-level measurement makes creative predictable, not post-rationalised.
– How to build a creative business case your CFO will accept.

• Review how performance strategies integrate paid search, retail media, and paid social
• Explore how AI and automation optimise bidding, targeting, and budget allocation
• Examine how brands connect performance campaigns to revenue, LTV, and margin
• Understand how first-party data powers targeting in a privacy-first environment
• Assess how teams measure incrementality and true ROI

• Discover how an integrated SEO strategy drives visibility across brand, social, PR, affiliate, and content channels, creating a unified digital presence
• Explore the impact of a holistic, cross-channel approach that supports the entire customer journey, from brand discovery and consideration to loyalty and advocacy
• Learn how to build a data-driven search strategy grounded in consumer insights, audience behaviours, and journey mapping across the Radisson Hotel Group portfolio and diverse customer segments
• Understand why brand quality, reputation, and a consistent tone of voice are becoming the strongest drivers of visibility and trust across both traditional search engines and emerging AI search experiences (SEO & GEO)

• Discuss how first-party, platform, and real-time data fuel AI-driven media planning and activation
• Explore how predictive modeling and real-time signals enable personalised experiences across interfaces and environments
• Examine how data, creative, targeting, and optimisation converge through intelligent decisioning systems
• Understand how brands govern data quality, transparency, and brand safety

• Explore how AI overviews, zero-click results, and conversational search are reshaping brand visibility
• Examine the role of content quality, authority, and trust in modern discovery ecosystems
• Discuss how search, social, and commerce platforms compete and converge as discovery channels
• Understand how brands adapt strategy for voice, visual, and AI-driven search experiences
• Define what successful discovery looks like for brands in 2026 & beyond