Day 1

3 April 2017

Agenda

09:10AM

Chair’s welcome and opening remarks

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.

GlenGilmore #SocBiz

Associated Talks:

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. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz

09:20AM

Keynote: Successfully transforming into a digital company

Paul Poels

Director of Digital Analytics

Philips

Associated Talks:

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Digital transformation at Philips

  • Creating connected products
  • Using new business models
  • Digitizing marketing and sales
    • Move to Direct to Consumer
    • Improving performance with analytics and optimization
. Paul Poels, Director of Digital Analytics, Philips

09:50AM

Panel: Using short-lived content as part of your marketing strategy – where do you begin?

Damian Ryan

Partner

Moore Stephens

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Ekaterina Kapustina

Senior Business Development Manager

Olapic

Associated Talks:

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Mark Stephens

Head of Content Marketing

Time Inc. UK

Associated Talks:

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Bas Hawinkels

Digital Excellence Manager

Nestlé

Associated Talks:

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José Namén

International Digital Marketer - Thermomix

Vorwerk International

Associated Talks:

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  • How brands are experimenting with how best to engage with an ever-growing ephemeral audience
  • Finding innovative ways of exploiting mediums by producing content that is as native as possible
  • Understanding your audience and where they hang out
  • The battle for reach and impact continues, but make a great image a compelling priority
  • Short term content gives the viewer a special feeling, how to use this to create a bond between you and your viewers that build retention and repeat visits
  • Creative thinking and ‘solving for the customer’ to build engagement
Moderator: . Damian Ryan, Partner, Moore Stephens
. Ekaterina Kapustina, Senior Business Development Manager , Olapic
. Mark Stephens, Head of Content Marketing, Time Inc. UK
. Bas Hawinkels, Digital Excellence Manager, Nestlé
. José Namén, International Digital Marketer - Thermomix, Vorwerk International

10:30AM

Social Listening 2.0: How Machine Learning Gets to the “Why” of Analytics

Marian Cramers

Director for Global Network Agency Growth

Crimson Hexagon

Associated Talks:

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  • Going beyond social listening tools – understanding the ‘why’ behind brand and audience analytics
  • Exploring how social media and image analytics tools are using AI and machine learning to help you understand consumer sentiment and purchase intent
  • How you can stay ahead of the curve by actively discovering new trends and audience affinities as they evolve
. Marian Cramers, Director for Global Network Agency Growth, Crimson Hexagon

11:00AM

Networking Break

11:30AM

How to break the Internet in 2017

Steven Bartlett

CEO

Social Chain

Associated Talks:

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  • Building relationships with micro-influencers and brand ambassadors and their role within your campaigns
  • Analysing digital engagement beyond impressions, likes, clicks and opens
  • Exploring emotional impact and measuring the effect on ROI
. Steven Bartlett, CEO, Social Chain

12:00PM

Let your customers tell your story: The role of UGC in the purchasing cycle

Sophie Begley

Head of Customer Success EMEA

Stackla

Associated Talks:

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  • Why UGC should be part of your content marketing strategy
  • How to lead and create an effective UGC strategy in your organisation
  • Real-world examples of brands driving engagement, consumer trust and sales with UGC
. Sophie Begley, Head of Customer Success EMEA, Stackla

12:20PM

Facilitating data journalism: How data from your users can drive branded news content

Jules Dijkstra

Communication & Public Relations

trivago

Associated Talks:

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Corentine Aronica

PR & Media Relations

trivago

Associated Talks:

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  • Exploring why we choose to share data
  • How data can be used to create valuable news
  • The importance of tailoring articles for different audience groups
. Jules Dijkstra, Communication & Public Relations, trivago
. Corentine Aronica, PR & Media Relations, trivago

12:40PM

Networking Lunch

01:40PM

Understanding the challenges of marketing to Generation Z (Dynamic engagement with Live Streaming and Chat)

Nicky Claeys

CMO Netherlands & Belgium

Domino's Pizza Enterprises Limited

Associated Talks:

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  • By 2020, Gen Z will account for 40% of all consumers, how do you successfully connect with and engage this generation
  • Tailoring marketing to pace, high selectivity and the decisive filters that marketers may have never seen or had to encounter before
  • Meet generation Z where they are
  • How to build word of mouth with generation Z
  • Making your brand relatable, and understanding ‘trends’ on the verge of viral
. Nicky Claeys, CMO Netherlands & Belgium, Domino's Pizza Enterprises Limited

02:00PM

Case study: The Power of Story #story4change

Brian Fitzgerald

Founder

Dancing Fox

Associated Talks:

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  • How to effectively apply storytelling on Facebook
  • Clear storytelling – the importance of tailoring for your audience
  • Creating an emotional response
  • Is your brand sympathetic or narcissistic and what effect could this have on your campaign?
. Brian Fitzgerald, Founder, Dancing Fox

01:00PM

Building long-lasting influencer relationships

Maurice Dahan

Creative Marketing Director

Coolcat

Associated Talks:

01:00PM - Day 1

View Whats a Brand?

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  • Creating authentic brand ambassadors who connect with your target audience.
  • Building relationships with people your customers trust
  • How to measure success and manage relationships
. Maurice Dahan, Creative Marketing Director, Coolcat

01:00PM

Protect your Brand with Data Driven Personalisation

  • What are today’s personalisation challenges, and how did we get here?
  • How is a fragmented view of your customer impacting your business?
  • How do we address these challenges, to achieve coordinated personalisation?
  • The five principles of using data as the foundation for cross-vendor personalisation.

03:30PM

Networking Break

04:00PM

The role of brand building in the digital environment

Beth James

Head of Brand & Culture

Delivery Hero

Associated Talks:

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A case study walking through the steps of creating a campaign that repositioned the hungryhouse brand:

  • Creating a clear brand strategy
  • Increasing popularity in a crowded market with aggressive competitors
  • Campaign development, execution and amplification
  • Why brand building is important in the digital environment
. Beth James, Head of Brand & Culture, Delivery Hero

04:30PM

Panel: A view from the top: Leading digital disruption

Rikki Khanna

Partner

Khanna \ Reidinga

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Ashlee Spinoso

Senior Program Manager - Employer Brand and Marketing

Amazon

Associated Talks:

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Blundstone Osterberger

CDO

C3

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Ellen den Braber

Digital Marketing Operations Director

Schneider Electric

Associated Talks:

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Lauren Proctor

Head of Marketing

Jobbatical

Associated Talks:

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  • What strategic questions should you be asking your organisation to create digital centric marketing?
  • Key tech trends impacting marketing in 2017 and beyond
  • How big data and contextual computing influence digital marketers
  • What’s the return on the spend or are you investing for the fear of missing out?
Moderator: . Rikki Khanna, Partner, Khanna \ Reidinga
. Ashlee Spinoso, Senior Program Manager - Employer Brand and Marketing, Amazon
. Blundstone Osterberger, CDO, C3
. Ellen den Braber, Digital Marketing Operations Director, Schneider Electric
. Lauren Proctor, Head of Marketing, Jobbatical

05:05PM

Panel: Data driven marketing strategies – using personalisation for a better customer experience online

Paul Antony

CEO & Founder

Clientscape

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Maria Mateychina

Head of Marketing Wholesale

G-Star RAW

Associated Talks:

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Naeomi Heckelmann

Marketing Director Europe

Travix International

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Shu Wang

Director Business Transformation

Royal Philips

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Julia Jakubiec

Data and Performance Senior Manager

Vimpelcom

Associated Talks:

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  • Discussing the latest data-driven technologies that help making the most of cross-platform behavioural targeting
  • The challenges of developing a personalised customer experience
  • Quantifying the real value of social for your business
  • How can you help the business build social KPIs into business’ objectives?
  • Using analytics to accelerate customer understanding
  • Choosing a data management platform
Moderator: . Paul Antony, CEO & Founder, Clientscape
. Maria Mateychina, Head of Marketing Wholesale, G-Star RAW
. Naeomi Heckelmann, Marketing Director Europe, Travix International
. Shu Wang, Director Business Transformation, Royal Philips
. Julia Jakubiec, Data and Performance Senior Manager, Vimpelcom

05:45PM

#DMWF Networking Drinks

Day 2

4 April 2017

Agenda

09:10AM

Chair’s welcome and opening remarks

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.

GlenGilmore #SocBiz

Associated Talks:

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. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz

09:20AM

Keynote: Digital content strategy – objectives, KPI’s and feedback to refine the marketing mix

Ignacio Prieto Cardona

Global Head Brand Content, Sponsorship & Social Media

SEAT, S.A.

Associated Talks:

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  • Defining an all-encompassing strategy that determines how you approach communications across all your digital channels
  • Setting a core goal for your digital content strategy, supported by a set of key performance indicators that help you monitor and evaluate your strategy over time
  • Communicating with all your audiences – having micro, one-to-one, two-way conversations
  • What platforms perform best?
  • How will you generate value that exceeds the investment?
. Ignacio Prieto Cardona, Global Head Brand Content, Sponsorship & Social Media, SEAT, S.A.

09:50AM

Machine learning AI and marketing automation

Robbert-Eric Aalders

Trainer and Diamond Partner

SALESManago

Associated Talks:

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Mikael Dudzik

International Business Development

SALESManago

Associated Talks:

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A case study example that will help you to:

  • Understand how machine learning and AI can help to analyse customer behaviour
  • Gain insight into how you can better target your audience by segmenting customers based on what they are purchasing online
. Robbert-Eric Aalders, Trainer and Diamond Partner, SALESManago
. Mikael Dudzik, International Business Development , SALESManago

10:10AM

Case Study: Doritos VR Battle – what VR means for advertisers

Marthe Noordzij

Social Media Community Manager

PepsiCo

Associated Talks:

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Silvia Pereira Demétrio

Digital Activation Manager

PepsiCo

Associated Talks:

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  • How advertisers can reach new audiences by embracing new technologies
  • Explore how VR is changing the landscape for advertisers
  • Aligning your brand with the right brand ambassadors to increase campaign exposure
. Marthe Noordzij, Social Media Community Manager, PepsiCo
. Silvia Pereira Demétrio, Digital Activation Manager, PepsiCo

10:40AM

Networking break

11:10AM

Panel: Understanding what AI and VR can bring to your marketing campaign

Uljan Sharka

CEO & Founder

crystal.io

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David Robustelli

Head of Digital

CapitolaVR

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Kate Lechowicz

Senior Manager, EMEA Enterprise and Events

NetApp

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Robert de Haas

Founder

Clipture

Associated Talks:

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Sanna Pöyhönen

European Head of Research and Analytics

Nikon Europe B.V.

Associated Talks:

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  • Artificial intelligence and machine learning programmes that are starting to appear within everyday consumer products?
  • The new set of tools that VR can offer your marketing campaign
  • How to capture the increased immersion from the visual and audio and maximise the potential for that all important emotional connection with a story, its events and characters
  • Analysis of how layers of information can be revealed for the viewer to discover as they move and engage with the content.
Moderator: . Uljan Sharka, CEO & Founder, crystal.io
. David Robustelli, Head of Digital, CapitolaVR
. Kate Lechowicz, Senior Manager, EMEA Enterprise and Events , NetApp
. Robert de Haas, Founder, Clipture
. Sanna Pöyhönen, European Head of Research and Analytics, Nikon Europe B.V.

11:50AM

How is the horizontalization of media affecting audience buying?

Josephine Pike

Commercial Development Manager

Bannerconnect

Associated Talks:

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  • What is happening to media consumption?
  • What are the implications for audience buying?
  • How can you engineer technology to deliver the efficiencies it promised?
. Josephine Pike, Commercial Development Manager, Bannerconnect

12:10AM

Content Marketing Masterclass

Jannis Rudzki-Weise

Digital Communications

Audi

Associated Talks:

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  • Our world today: why do we need storytelling?
  • 5 Step storytelling model: what makes a good story?
  • The WHY of your company: how to find out what your brand stands for
  • Video storytelling examples – see and understand how to apply the principles
. Jannis Rudzki-Weise, Digital Communications, Audi

12:40PM

Networking lunch

01:50PM

Panel : The Art of Shortlived Storytelling

Thijs Muller

CEO

Havas Media Group

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Robert Zuidgeest

Head of Digital Marketing

The Walt Disney Company

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Jamie Bolding

Founder & CEO

Jungle Creations

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Selena Gabat

Director Social Media

Sky Deutschland AG

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Laura Crimmons

Communications Director

Branded3

Associated Talks:

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  • What makes great content for marketing storytelling?
  • Structures to incorporate short-lived content as part of your marketing plan
  • Tailoring content for different platforms and audiences
  • Impacts of images, video and text
Moderator: . Thijs Muller, CEO, Havas Media Group
. Robert Zuidgeest, Head of Digital Marketing, The Walt Disney Company
. Jamie Bolding, Founder & CEO, Jungle Creations
. Selena Gabat, Director Social Media, Sky Deutschland AG
. Laura Crimmons, Communications Director, Branded3

02:30PM

Engaging Professional Audiences with Relevant Content to Drive Sales

Marcel Molenaar

Country Manager LinkedIn Benelux

LinkedIn

Associated Talks:

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  • Targeting professional audiences in the right b2b context
  • Drive the buyers journey effectively through sponsored content
  • Transform lead quality and ROI
. Marcel Molenaar, Country Manager LinkedIn Benelux, LinkedIn

02:50PM

Making marketing automation really work: Are we often missing one piece of the puzzle?

Dilo Kruyswijk

Managing Director

NMQ Digital

Associated Talks:

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  • How marketing automation tools can work for you
  • Implementing a successful marketing automation strategy
  • Overcoming the potential barriers to marketing automation
. Dilo Kruyswijk, Managing Director, NMQ Digital

03:20PM

Networking break

03:50PM

SEO masterclass – tools to optimise your site performance

Andy Atkins-Krüger

CEO

Webcertain

Associated Talks:

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Joost de Valk

Founder & CEO

Yoast

Associated Talks:

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  • How to develop a successful SEO strategy
  • Choosing the right tools and techniques to optimise your own website performance
  • Increasing web traffic and growing your customer base
. Andy Atkins-Krüger, CEO, Webcertain
. Joost de Valk, Founder & CEO, Yoast

04:50PM

Panel: The Future of Social

Rajiv Dingra

Founder & CEO

WAT Consult

Associated Talks:

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Sam Feldt

Artist & Co-Founder

Fangage.me

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Luc van Emmerik

Global Head of Communications

foodora

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Anthony Hodge

Global Content & Digital Marketing Communications Manager

Randstad Holding nv

Associated Talks:

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Kelvin Lee

Director, Social Media Marketing (Global) for Financial & Risk

Thomson Reuters

Associated Talks:

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  • How to examine your social impact using the latest tools and techniques
  • Creating an emotional reaction to your content
  • Measuring social engagement
  • The emergence of new platforms attracting a whole new audience
Moderator: . Rajiv Dingra, Founder & CEO, WAT Consult
. Sam Feldt, Artist & Co-Founder, Fangage.me
. Luc van Emmerik, Global Head of Communications, foodora
. Anthony Hodge, Global Content & Digital Marketing Communications Manager, Randstad Holding nv
. Kelvin Lee, Director, Social Media Marketing (Global) for Financial & Risk, Thomson Reuters

05:30PM

Close of Conference