{"id":35516,"date":"2026-06-05T09:14:59","date_gmt":"2026-06-05T08:14:59","guid":{"rendered":"https:\/\/digitalmarketing-conference.com\/europe\/?post_type=speaker&#038;p=35516"},"modified":"2026-06-05T09:15:02","modified_gmt":"2026-06-05T08:15:02","slug":"iryna-tkachenko","status":"publish","type":"speaker","link":"https:\/\/digitalmarketing-conference.com\/europe\/speaker\/iryna-tkachenko\/","title":{"rendered":"Iryna Tkachenko"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Digital and commercial leader with 15+ years of international experience \u2014 including 7 years driving digital performance, e-commerce growth, and programme delivery at Imperial Brands, a global FMCG operating across 30+ markets.<br><br>What sets me apart is the ability to see the numbers behind digital features: I specialise in defining what &#8220;good&#8221; looks like commercially \u2014 setting KPIs and targets, building performance frameworks, and translating data into growth decisions that stick.<br><br>As Head of Digital Performance &amp; Programmes at Imperial Brands, I lead at the intersection of strategy and execution: shaping the digital and omnichannel performance agenda, establishing portfolio governance across complex multi-stakeholder environments, leading Centre of Excellence (COE) teams, and embedding outcome-driven frameworks into how teams work every day. Recent work includes establishing the global digital performance agenda, scaling omnichannel measurement across markets, and delivering strategic programmes that shifted how senior leadership tracks and acts on commercial outcomes.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","talk_category":[],"event_category":[609],"class_list":["post-35516","speaker","type-speaker","status-publish","hentry","event_category-europe_2026"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Iryna Tkachenko - Speakers - #DMWF Expo Europe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmarketing-conference.com\/europe\/speaker\/iryna-tkachenko\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iryna Tkachenko\" \/>\n<meta property=\"og:description\" content=\"Digital and commercial leader with 15+ years of international experience \u2014 including 7 years driving digital performance, e-commerce growth,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalmarketing-conference.com\/europe\/speaker\/iryna-tkachenko\/\" \/>\n<meta property=\"og:site_name\" content=\"#DMWF Expo Europe\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigiMarketingWF\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-05T08:15:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalmarketing-conference.com\/europe\/wp-content\/uploads\/2025\/03\/NEW-LINKEDIN-ADS-GRAPHICS-8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@DigiMarketingWF\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitalmarketing-conference.com\\\/europe\\\/speaker\\\/iryna-tkachenko\\\/\",\"url\":\"https:\\\/\\\/digitalmarketing-conference.com\\\/europe\\\/speaker\\\/iryna-tkachenko\\\/\",\"name\":\"Iryna Tkachenko - 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