{"id":34678,"date":"2025-10-28T14:07:03","date_gmt":"2025-10-28T14:07:03","guid":{"rendered":"https:\/\/digitalmarketing-conference.com\/europe\/?post_type=speaker&#038;p=34678"},"modified":"2026-05-13T15:43:09","modified_gmt":"2026-05-13T14:43:09","slug":"narek-garit","status":"publish","type":"speaker","link":"https:\/\/digitalmarketing-conference.com\/europe\/speaker\/narek-garit\/","title":{"rendered":"Narek Garit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As the Global Commercial Analytics Manager at The HEINEKEN Company, I specialise lead in-house Marketing Mix Modelling deployment in Mexico &amp; Vietnam, as well as responsible globally for Meta Insights generated from the MMM results. Our in-house MMM called Allocation AI is the single source of truth for ABTL investments optimisation in the company with the objective of maximising ROI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Previously I led Social Listening at HEINEKEN and was responsible for measurement &amp; analysis in Global Corporate Affairs by working on topics such as crisis management, communications, consumer trends, reputation, and media coverage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, I focus is the democratisation of MMM &amp; social data through the use of Generative AI to enable real-time, personalised insights that address dynamic business challenges.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","talk_category":[],"event_category":[608],"class_list":["post-34678","speaker","type-speaker","status-publish","hentry","event_category-europe_2025"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - 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