BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:GMT Standard Time BEGIN:STANDARD DTSTART:16011028T020000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=10 TZOFFSETFROM:+0100 TZOFFSETTO:-0000 END:STANDARD BEGIN:DAYLIGHT DTSTART:16010325T010000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=3 TZOFFSETFROM:-0000 TZOFFSETTO:+0100 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CLASS:PUBLIC CREATED:20180425T143253Z DESCRIPTION:#DMWF Conference & Expo Europe 2018 will equip you with the ski lls and knowledge you need to understand and address your future challenge s across digital marketing and social media.\n\nPresented in a series of i nspirational keynotes and panel discussions delivered by the industry’s most disruptive thought-leaders\, #DMWF features sessions covering\; digit al strategy\, brand recognition\, ecommerce\, influencer marketing\, conte nt marketing\, data\, analytics\, personalization\, automation\, virtual r eality\, artificial intelligence and mobile marketing across two conferenc e tracks.\n\nSession topics include\;\n\n- Successfully forming an interac tive digital content marketing strategy to increase engagement \n- Explori ng the value of your website analytics \n- The value of diversity in mark eting \n- Understand how VR and 360 are transforming the marketing and com munication industries \n- Understanding the way AI is going to revolutioni ze and impact on the way brands interact with customers \n- Marketing to G eneration Z and exploring short-lived content \n- The future of social med ia\; live streaming and online chat \n- E-Commerce initiatives to build f uture growth \n- Building authentic influencer relationships with brand am bassadors \n- Effective data-driven marketing automation using personalisa tion and targeting\n\nJoin us in September 2018 and meet like-minded marke ting professionals who will share insight\, inspire and allow you to take your own activities to the next level! \n DTEND;TZID="GMT Standard Time":20180920T163000 DTSTAMP:20160520T102525Z DTSTART;TZID="GMT Standard Time":20180919T083000 LAST-MODIFIED:20180425T143253Z LOCATION:Beurs van berlage PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-gb:DMWF Amsterdam 2018 TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E00800000000E0C023D189B2D101000000000000000 010000000C2DAB2463DE1F444ABACD09E6301F712 X-ALT-DESC;FMTTYPE=text/html:

#DMWF is a digital and social marketing c onference which brings together the worldwide marketing community to tackl e the challenges that the digital future presents.


After a successfu l first conference in Amsterdam in June 2016\, we’\;re coming back to the city on the 3rd &\; 4th April 2017! The beautiful\, picturesque la ndscape &\; the fact it is known by many as the ‘\;talent hub of E urope’\; left us with no choice but to return!


The landscape is always evolving and we are looking to help digital marketers equip themse lves and address the challenges.


- \; \; \; \; \; \;&nbs p\; \; \; Managing the explosion of customer data that digital and social provide –\; analysing this dat a\, using it to personalise communications

- \ ; \; \; \; \; \; \; \; \; Forming digital strategy that understands and exploits new digital channels and devices

- \; \; \ ; \; \; \; \; \; \; Understanding the technology needs for effectively marketing\, and transl ating those needs into roadmaps for development

< span style='mso-list:Ignore'>-& nbsp\; \; \; \; \; \; \; \; \; Overcoming financial constraints and demonstrating ROI

- \; \; \; \; \; \; \ ; \; \; Generating content marketin g and engaging customers

- \; \; \;&nb sp\; \; \; \; \; \; Mai ntaining reputation and reaching new audiences


The #DMWF agenda will tackle these challenges as case-study led content\, interactive debates a nd structured innovation labs.