Virtual Agenda Overview Page

In this session, we’ll dive into the roadmap of how to present your data analysis to specific audiences in order to get your dream music or creator-focused campaign. We’ll walk through the full process from data, to knowledge, to insights together including getting a comprehensive look at…

• how to best utilize use your “five whys” to frame the problem you want to solve;
• which metrics to look at in order to select your perfect pick of a particular creator/music ambassador;
• and the steps to get to a clear & concise conclusion for the audience you’re pitching to.

• The evolution of influencer marketing – from traditional product placement to the power of storytelling.
• What integration of influence means and why it’s reshaping influencer marketing strategies as we know.
• From co-creativity to amplification, discover the secrets of successful integrated influencer marketing campaigns.

Digital marketing and consent management go hand in hand and we want to show you how. By placing the user first, a CMP can help you higher your opt-in rate and increase your marketing revenue in a simple manner. Usercentrics’ Margo Kotseva will walk you through the importance of trust, consent and how a CMP can help!

• Tips for using consumer and market analytics to uncover insights about your brand and industry that can help strengthen consumer engagement
• The best metrics you can use to analyse your competition and key benchmarking metrics to help grow your business
• Discovering the crucial signals consumers share before, during and after your campaign
• The vital role social and media channels play in ensuring your content resonates with your target audience

• Understanding your TikTok audience
• Spotting patterns in your TikTok data
• Outperforming your TikTok competition