Day 1 - 30 November 2021

09:30AM

(CET)

Ricardo Varela

Founder and CEO

Localistico

Associated Talks:

09:30AM - Day 1

View OnDemand: Retail Marketing Means Revenue: Upcoming trends in Retail and the role of in-store Sales

10:40AM - Day 2

View Retail Marketing Means Revenue: Upcoming trends in Retail and the role of in-store Sales

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

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OnDemand: Retail Marketing Means Revenue: Upcoming trends in Retail and the role of in-store Sales

  • The upcoming trends of Retail: Local Relevancy, Dynamic Demand, New Shopping Journeys and Empowering your Whole Organisation
  • What it takes to put Omnichannel Retail in your Marketing strategy.
  • How big players in the industry are capitalising on Retail Marketing
. Ricardo Varela, Founder and CEO , Localistico
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09:50AM

(CET)

John Trembley

Vice President of Marketing

Evolv AI

Associated Talks:

11:20AM - Day 2

View Personalization is the next battlefield for marketers and delivering a truly personalized experience requires AI

09:50AM - Day 1

View OnDemand: Personalization is the next battlefield for marketers and delivering a truly personalized experience requires AI

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OnDemand: Personalization is the next battlefield for marketers and delivering a truly personalized experience requires AI

  • Understand what consumers are demanding when it comes to personalization
  •  Use AI to deliver contextual and relevant customer experiences (CX)
  • Achieve personalization without using cookies
  • Navigate privacy and regulatory concerns
. John Trembley, Vice President of Marketing, Evolv AI
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10:00AM

(CET)

Carolina Ogando

Ecommerce Business Specialist

Wells

Associated Talks:

10:00AM - Day 1

View Accelerating and overcoming the challenges with Ecommerce growth

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Accelerating and overcoming the challenges with Ecommerce growth

  • How has COVID changed consumer habits for years to come
  • How will these changes impact growth strategies?
  • Reviewing the transformation challenges in teams, departments and workflows when accelerating ecommerce growth
  • Adopting start-up mentality to deliver new growth opportunities
. Carolina Ogando, Ecommerce Business Specialist , Wells
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12:30PM

(CET)

Martin Sætre

Business Manager

Kindly

Associated Talks:

12:30PM - Day 1

View OnDemand: How to sell more, improve customer care, and reduce costs with conversational commerce

12:00PM - Day 2

View How to sell more, improve customer care, and reduce costs with conversational commerce

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OnDemand: How to sell more, improve customer care, and reduce costs with conversational commerce

Conversational commerce is a fast growing trend that has started to significantly change the way people shop online. It allows brands to be there for their customers in the channels they prefer, offer instant answers and provide guidance that helps shoppers to make confident buying decisions. Done right, it increases conversions, reduces your customer support costs and improves the shopping experience across the customer journey. In this session, Martin Sætre will show you how brands that work with Kindly are automating 30-90% of their customer enquiries, growing conversion rates by 6-12%, and are seeing an RoI of 30:1.

. Martin Sætre, Business Manager, Kindly
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02:10PM

(CET)

Ralf Schwiegelshon

Head of Business Development - Central Europe

Transcom

Associated Talks:

02:10PM - Day 1

View OnDemand: How bad CX can destroy in seconds what marketing built in months

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Jonas Berggren

Head of Business Development - Northern Europe

Transcom

Associated Talks:

02:10PM - Day 1

View OnDemand: How bad CX can destroy in seconds what marketing built in months

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OnDemand: How bad CX can destroy in seconds what marketing built in months

  • A World with Zero Tolerance or how bad CX can destroy in seconds what marketing build in months
  • How you should prepare your company for the new consumer expectations
  • How Return on Engagement (ROE) works
  • CX as a Marketing Strategy: How do companies stand out with superior CX?
  • Examples: How brands got their ROE through maximum attention to the customers
. Ralf Schwiegelshon, Head of Business Development - Central Europe , Transcom
. Jonas Berggren, Head of Business Development - Northern Europe , Transcom
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Day 2 - 1 December 2021

09:00AM

(CET)

Omer Waysman

Director, Global eCommerce & Business Development

Danone

Associated Talks:

09:00AM - Day 2

View Fireside Chat: Status quo of Ecommerce and next BIG trends we face in 2022

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Oisin Lunny

Journalist, Event MC and Fortune 500 Podcast Host

Oisin Lunny

Associated Talks:

09:00AM - Day 2

View Fireside Chat: Status quo of Ecommerce and next BIG trends we face in 2022

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Fireside Chat: Status quo of Ecommerce and next BIG trends we face in 2022

This fire-side chat session will deep dive into the status of eCommerce from quick commerce, direct to consumer, market places, B2B, and scaling eCommerce growth. Whilst also looking ahead into 2022, as they discuss the post-pandemic opportunities brands face with eCommerce and commerce experience.

Join us for this exclusive 30-minute session at DMWF Europe Virtual agenda 2021.

. Omer Waysman, Director, Global eCommerce & Business Development, Danone
. Oisin Lunny, Journalist, Event MC and Fortune 500 Podcast Host, Oisin Lunny
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