Day 1 - 30 November 2021

09:30AM

(CET)

Joseph Byrne

Principal Solutions Engineer, CIPP/E, CIPM, CIPT

OneTrust

Associated Talks:

09:30AM - Day 1

View OnDemand: Preparing For The End of Third-Party Cookies

12:00PM - Day 1

View Trust is the New Currency: The Value of First-Party Data Capture

View Full Info

OnDemand: Preparing For The End of Third-Party Cookies

Third-party cookies have long been prevalent in the marketing and advertising worlds. But as we move towards the end of third-party cookies, marketers and publishers must be aware of the changing landscape and have a plan for the future. Building customer trust, proprietary data sets, and zero- and first-party data capture is now critical.

What do you need to know? What strategies should you put in place as third-party cookies change and customer trust becomes critical?

In this session, we review the timeline for third-party cookie removal, what marketers need to know, and strategies to implement today to prepare for.

. Joseph Byrne, Principal Solutions Engineer, CIPP/E, CIPM, CIPT, OneTrust
Hide Details
More Details

12:10PM

(CET)

Dimos Papadopoulos

Product Manager

PepsiCo

Associated Talks:

12:10PM - Day 1

View How to approach Analytics with a Product – driven mindset

12:30PM - Day 1

View Investing in Digital: How to navigate Virus-X

View Full Info

How to approach Analytics with a Product – driven mindset

1991: Businesses start seeing the worldwide web as a potential lead resource & revenue stream. 1995: One of the first online businesses start selling books in the US. 2000: Businesses digitalizing and more eCommerce sites popping. 2001: Agile Manifesto is introduced. We are currently in the era of big data, powerful machine-based models, digital currencies and organizations turning ideas into MVPs in a matter of weeks. How can other parts of the business be more Agile? And how can a traditional Analytics department start to organize themselves with a Product mentality? These are some of the questions that this session will explore, as well as why reports and ppts are outdated but Analytical Products are here to stay.

. Dimos Papadopoulos, Product Manager, PepsiCo
Hide Details
More Details

12:30PM

(CET)

Nora Gonzalez

Head of Enterprise & Content Marketing

Sendinblue

Associated Talks:

10:40AM - Day 1

View Accelerate your growth with more powerful marketing campaigns using Sendinblue

12:30PM - Day 1

View OnDemand: Accelerate your growth with more powerful marketing campaigns using Sendinblue

02:30PM - Day 2

View Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation

View Full Info

OnDemand: Accelerate your growth with more powerful marketing campaigns using Sendinblue

  • Leveraging email, the most profitable marketing channel
  • GDPR compliance and email deliverability
  • Marketing automation and email API
  • Sendinblue’s core features and benefits
. Nora Gonzalez, Head of Enterprise & Content Marketing, Sendinblue
Hide Details
More Details

12:40PM

(CET)

Austra Kase

Sales & Marketing Representative

Albacross

Associated Talks:

12:40PM - Day 1

View OnDemand: Creating meaningfulness for the modern B2B buyer

02:00PM - Day 1

View Creating meaningfulness for the modern B2B buyer

View Full Info

Jan Benedikt Mundorf

Team Lead Revenue Development

Albacross

Associated Talks:

12:40PM - Day 1

View OnDemand: Creating meaningfulness for the modern B2B buyer

02:00PM - Day 1

View Creating meaningfulness for the modern B2B buyer

02:30PM - Day 2

View Panel: The marketing trends and tech paving the way to an innovative future

View Full Info

OnDemand: Creating meaningfulness for the modern B2B buyer

Two sides of the Revenue Team dig into the complexity of today’s B2B buyer journey. Together we discuss how to create relevancy, push through the noise, and engage in meaningful conversations.

. Austra Kase, Sales & Marketing Representative, Albacross
. Jan Benedikt Mundorf, Team Lead Revenue Development, Albacross
Hide Details
More Details

01:50PM

(CET)

Laura Murphy

CEO

Amplify Analytix

Associated Talks:

01:50PM - Day 1

View OnDemand: A digital marketer’s best friend in a multi-channel reality: Optimizing marketing spend with AI

11:20AM - Day 1

View A digital marketer’s best friend in a multi-channel reality: Optimizing marketing spend with AI

02:30PM - Day 2

View Panel: The marketing trends and tech paving the way to an innovative future

View Full Info

OnDemand: A digital marketer’s best friend in a multi-channel reality: Optimizing marketing spend with AI

  • Solving for the intricacy in today’s multi-channel marketing world with the help of data
  • Optimizing cross-channel and channel level ROAS in an automated data-driven way
  • Examples
. Laura Murphy, CEO, Amplify Analytix
Hide Details
More Details

Day 2 - 1 December 2021

12:10PM

(CET)

Dana Weber

Global Director, Client Services

TPT Digital

Associated Talks:

12:10PM - Day 2

View Create thriving brand/agency partnerships to get the best work out of your agencies

View Full Info

Create thriving brand/agency partnerships to get the best work out of your agencies

Key Take-Aways for Attendees

  1. Briefing the agency so you get what you want (and what you need)
  2. Model to give creative feedback to creative teams (hint: it’s emotional)
  3. A score-card for how to measure your agency’s performance, and keep them accountable for continued improvement (from operational efficiency to quality)
  4. Templates to use immediately
    1. Each of the above items will have a downloadable template for the attendees to put into practice immediately

 

Why this is an important topic for BRAND teams:

Brand teams spend millions of dollars working with agencies to generate business outcomes (leads, sales, awareness etc.). But … businesses rarely teach brand managers, brand owners, product owners and the like how agencies think and work.

This session will help close that knowledge gap, and give Brand teams an inside look into how agency teams work, think, and want to work with brands to help their clients get results. Attendees will learn the ‘agency mindset’ to then inform a working model that helps the brand teams get the best possible outcomes from their agency partners.

. Dana Weber, Global Director, Client Services, TPT Digital
Hide Details
More Details

02:30PM

(CET)

Sandra Witzel

CMO and board director

SkedGo

Associated Talks:

02:30PM - Day 2

View B2B Marketing: The Anti-Sales Strategy – how to sell by not selling

View Full Info

B2B Marketing: The Anti-Sales Strategy – how to sell by not selling

  • How to build a (personal and company) profile through purpose not promotions
  • Learn how to find your niche and establish thought leadership
  • Understand how to use offline marketing tools to drive online sales

 

. Sandra Witzel, CMO and board director , SkedGo
Hide Details
More Details